Blackhawk Network Strengths, Domain Expertise, and Key Differentiators
Blackhawk Network stands out in the market with its comprehensive services, offering end-to-end solutions for branded payment programs. Boasting a portfolio of over 1,000 brands, the company's key differentiators include domain expertise, a diverse product portfolio, and exclusive themed gift cards like Happy Dining and MAX Prepaid Cards.
Blackhawk Network Recent Developments
In February 2024, Blackhawk has introduced Select Codes. This digital code-to-catalog solution is tailored for businesses, providing an industry-leading reward catalog. Select Codes facilitates swift and straightforward distribution of codes to customers, employees, and more. Once recipients receive the code, they can seamlessly swap it for their preferred retailer eGifts or virtual prepaid cards from a curated selection offered by the business. This launch positions Blackhawk Network at the forefront of delivering a personalized and streamlined digital reward experience.
In November 2021, has started a new content expansion and multi-brand bundles functionality on its CashStar platform. Retailers can now offer their customers bundles of two complementary cards, or add-on gift cards at purchase right on their website so shoppers can build personalized, experiential gift card bundles to gift or use themselves.
In August 2021, as live entertainment and amusement parks begin to make a comeback, Blackhawk Network began a contactless ticket purchasing solution for entertainment brands and retailers. This innovation makes it even easier for consumers to purchase tickets to their favourite theme parks, concerts and live events in the retail locations where they regularly shop.
As people and businesses search for ways to help others during the COVID-19 crisis, Blackhawk Network is connecting brands and people through GiftCardsDoGood.com—an aggregation of Blackhawk’s customers who are giving back with promotions of their gift card and egifts to “do good.” The website will be a convenient one-stop resource for consumers wanting to purchase gift cards or egifts where all or a portion of the proceeds will directly support nonprofits providing assistance or relief to first responders, frontline workers, employees of industries in crisis, families fighting illness and others who are most impacted in our communities.
In February 2021, Blackhawk Network has started its new Canadian virtual prepaid Mastercard, to meet increasing consumer demand for fast, flexible digital rewards and incentives. These virtual prepaid cards can be redeemed via contactless online experiences where Mastercard is accepted. Or, for those who prefer a more tangible reward, recipients can opt for a physical card.
Blackhawk Network Mergers and Acquisitions (M&A) Activities
With a series of strategic acquisitions, including SVM Cards, Retailo, InteliSpend, Parago, and Achievers, Blackhawk Network has expanded its prepaid and gift card offerings significantly. These acquisitions strengthen Blackhawk's position in incentives and B2B gift card services, contributing to its continuous growth and market presence.
Blackhawk Network Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Blackhawk Network applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Blackhawk Network and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Achievers, Gift Cards customers.
Blackhawk Network Overview
6220 Stoneridge Mall Road
Pleasanton, CA, 94588, United States
1 925-226-9990
https://www.blackhawknetwork.com/
Ownership: - Silver Lake, P2 Capital Partners
Number of Employees: 3200
Functional Markets: CRM, ERP Financial, ERP Services and Operations, HCM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Blackhawk Network Key Enterprise and Cloud Applications
Achievers, Gift Cards
Blackhawk Network Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Blackhawk Network Revenue Breakdown By Type, $M:
Blackhawk Network Enterprise Applications Revenues By Functional Markets, $M:
Blackhawk Network Enterprise Applications Revenues By Verticals, $M:
Blackhawk Network Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Blackhawk Network Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Blackhawk Network Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Blackhawk Network Customers
No. of Blackhawk Network Customers: x
No. of Blackhawk Network Enterprise Applications Customers: x
No. of Blackhawk Network Cloud Customers: x
No. of Blackhawk Network Cloud Subscribers: x
In March 2021, The Knights made a new partnership with Boost Gaming. The newly launched platform will join the esports organization at a Champion Partner level, with activations across all Knights’ esports teams, influencers, and Knights Arena tournaments. Boost Gaming is a one-stop-shop for digital gaming purchases and gifts. They carry everything from gaming wallet top-ups to special in-game extras - all available for instant download. It’s a centralized option for both gamers and gift-givers alike, offering gift cards and digital power-ups for the most popular global gaming brands.es.
In February 2021, as the restaurant industry continues to adapt to ongoing restrictions and shifts in consumer preferences, Bob Evans has partnered with Blackhawk Network to optimize and expand its gift card program, which has been an important revenue driver for the restaurant group. Bob Evans Restaurants is the home of “America’s Farm Fresh” with nearly 500 locations across 18 states. As part of the integrated program partnership, Bob Evans physical and digital gift cards are now available via Blackhawk’s vast U.S. network of B2C and B2B channels.
Blackhawk works with more than 1,000 brands and card partners – including some of the top restaurants, retailers and merchants—in more than 200,000 retail locations in 28 countries and connects with more than 300,000,000 shoppers worldwide each week.
Blackhawk Network Market Opportunities, M&A and Geo Expansions
Blackhawk Network is well-positioned to capitalize on market opportunities in both horizontal and vertical dimensions. Its partnership with Boost Gaming and optimization of Bob Evans' gift card program demonstrate a strategic approach to tap into the digital gaming and restaurant sectors. Additionally, the company's focus on the Canadian virtual prepaid Mastercard aligns with the increasing demand for flexible digital rewards.
Blackhawk Network Risks and Challenges
While Blackhawk Network is navigating the evolving landscape effectively, potential risks include the threat from social media companies entering the branded payments space. Additionally, as the restaurant industry faces ongoing shifts, Blackhawk's collaboration with Bob Evans addresses potential market challenges, ensuring the optimization of its gift card program.
Blackhawk Network Ecosystem, Partners, Resellers and SI
Blackhawk Network's ecosystem is fortified by partnerships with industry leaders such as Kroger, Magstar Inc., and Boost Gaming. The On-Demand Activation capabilities with Kroger showcase innovative integration, providing customers with seamless gift card additions to their cart. Furthermore, the strategic development center in Bengaluru positions Blackhawk to lead technological innovations in the Asia Pacific region.
Blackhawk Network Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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