Bombora Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Bombora Strengths, Domain Expertise, and Key Differentiators

Bombora possesses several key strengths that differentiate it in the competitive market. Firstly, the company has established a strong domain expertise in intent data, derived from its extensive network of over 5,000 B2B media websites. This network contributes to Bombora's Company Surge intelligence, providing valuable content consumption and behavioral data.

Additionally, Bombora's product portfolio, specifically Company Surge for Salesforce, empowers sales reps with actionable insights to prioritize and engage with in-market accounts effectively. The integration of AI and ML features further enhances the platform's ability to deliver accurate intent signals and drive sales success.

Bombora Recent Developments

Bombora has been making significant strides in the market, with a focus on expanding its product offerings and strategic integrations. In June 2022, Bombora launched an integration with HubSpot, allowing customers to harness the power of intent data within HubSpot's marketing automation platform. Additionally, Bombora enhanced its integration with Salesforce, empowering sales teams with valuable insights into the buying behavior of in-market accounts. These developments have positioned Bombora as a leading provider of intent data solutions in the industry. While specific revenue and profit data are not publicly available, Bombora's commitment to innovation and strategic partnerships suggests a positive growth trajectory.

Bombora Mergers and Acquisitions (M&A) Activities

In 2020, Bombora made a notable acquisition by acquiring Signal HQ, an enterprise-ready intent data dashboard company. This acquisition strengthened Bombora's account prioritization capabilities, enabling sales and marketing teams to focus their efforts on high-value organizations efficiently. While no recent funding rounds have been announced, Bombora's expansion into new integrations indicates a healthy investment in product development and market growth.

Bombora Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Bombora applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Bombora and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Bombora Company Surge customers.

Bombora Key Enterprise and Cloud Applications

Bombora Company Surge

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Bombora Direct vs Indirect sales

Bombora Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Bombora Customers

No. of Bombora Customers: 2000

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Bombora boasts an impressive roster of customers who have benefitted from its intent data solutions. Companies such as 8x8, Arcos, Exterro, Woven Systems, Hornbill Corporate Limited, Hushly, Kazoo, and many others have leveraged Bombora's data to align their marketing and sales efforts successfully. The customer base spans various industries and showcases Bombora's ability to cater to diverse business needs. The reference customer wins indicate a growing demand for intent data-driven strategies across different regions.

Bombora Market Opportunities, M&A and Geo Expansions

Bombora's intent data empowers marketing and sales teams to align their strategies by leveraging actionable insights into companies actively seeking specific products or services. This valuable data is derived from a pioneering co-operative of premium B2B media companies, collaborating with Bombora to provide comprehensive content consumption and behavioral data. This partnership fosters a deeper understanding of target audiences, benefits advertisers, and optimizes inventory monetization.

By harnessing Bombora's intent data, marketers can drive more qualified demand through their sales funnel, ensuring a higher likelihood of conversion. Sales teams, armed with this knowledge, can prioritize accounts effectively and engage in higher-quality conversations with prospects. Remarkably, businesses leveraging Bombora's intent data have historically experienced substantial gains in marketing and engagement, with increases ranging from 30% to over 120%. Moreover, these organizations often achieve significant returns on their sales and marketing investment, sometimes doubling or even tripling their initial outlay.

The power of Bombora's intent data lies in its ability to inform strategic decision-making, enabling businesses to focus their resources on the most promising opportunities. By leveraging this knowledge, marketing and sales teams can work synergistically to achieve enhanced efficiency, better customer targeting, and increased revenue generation.

Bombora Risks and Challenges

The Account Based Marketing (ABM) landscape is characterized by a high level of competition and numerous players vying for market share.

Bombora Ecosystem, Partners, Resellers and SI

Bombora recognizes the value of strategic partnerships and technology integrations to create a robust ecosystem. The integration with HubSpot and the enhanced integration with Salesforce demonstrate Bombora's commitment to collaborating with leading platforms in the industry.

This integration allows customers to activate Bombora's Company Surge data in Clearbit's Data Activation Platform, providing a full-funnel view of the buyer's journey. Furthermore, partnerships with system integrators and value-added resellers enhance Bombora's network effects, driving wider adoption and offering customers a seamless experience.

Bombora Cloud Infrastructure Insights

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• Bombora Public Cloud and Infrastructure (IaaS)
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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: