Brandwatch Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Brandwatch Strengths, Domain Expertise, and Key Differentiators

The Brandwatch social media monitoring software scrutinizes data from a vast array of over 80 million sources, encompassing social networks such as Facebook and Twitter, alongside news outlets, blogs, and product reviews. This breadth enables the delivery of extensive data for social media analytics and sentiment analysis. With its robust filters and adaptable reporting features, Brandwatch facilitates seamless analysis and utilization of this data in diverse domains, including marketing campaigns, product research, and reputation management. Particularly advantageous for agencies or businesses with varied user requirements, Brandwatch excels in catering to multifaceted needs.

Brandwatch Recent Developments

In 2023 Brandwatch has introduced Next Gen Audience Analysis with Social Panels, offering multi-source data integration, enhanced search capabilities, and ready-to-use panels. Users can define diverse audience segments using advanced search queries and AI-powered analytics. Additionally, Brandwatch's latest updates in Consumer Research provide powerful tools for faster insights and deeper analysis. Iris Conversation Insights streamlines data comprehension, AI Search enables complex keyword research, and AI-driven Topic Clouds reveal nuanced trends. Reddit Social Panels offer generational insights, while Total Reddit Score measures topic popularity on Reddit. These enhancements empower users to extract actionable insights efficiently from social data.

Brandwatch Mergers and Acquisitions (M&A) Activities

In January 2019, Falcon.io was acquired by Cision, subsequently merging with Brandwatch in May 2022. As a result, products previously offered under the Falcon.io suite are now integrated into Brandwatch's comprehensive Social Media Management solution. In February 2021, Cision acquired Brandwatch, further strengthening its market position and expanding its suite of offerings.

Brandwatch Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Brandwatch applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Brandwatch and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Brandwatch Consumer Intelligence, Brandwatch Social Media Management, Brandwatch Influencer Marketing customers.

Brandwatch Key Enterprise and Cloud Applications

Brandwatch Consumer Intelligence, Brandwatch Social Media Management, Brandwatch Influencer Marketing

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Brandwatch Direct vs Indirect sales

Brandwatch Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Brandwatch Customers

No. of Brandwatch Customers: 7500

No. of Brandwatch Enterprise Applications Customers: 7500

No. of Brandwatch Cloud Customers: x

No. of Brandwatch Cloud Subscribers: x

Brandwatch, a leading social media monitoring software, boasts a subscription-based model and serves a distinguished clientele of over 7,500 global entities, including renowned brands such as Samsung and Insta360.

Brandwatch Market Opportunities, M&A and Geo Expansions

Brandwatch is poised for exponential growth in the wake of the burgeoning social media marketing landscape, which has reached unprecedented heights among companies globally. According to recent studies and articles, the adoption of social media marketing strategies by businesses has surged significantly, driven by the increasing importance of digital presence and consumer engagement. With organizations increasingly recognizing the pivotal role of social media in shaping brand perception and driving business outcomes, the demand for sophisticated social media monitoring and analytics tools, such as Brandwatch, is anticipated to soar. As companies continue to prioritize data-driven decision-making and strive for deeper insights into consumer behavior and market trends, Brandwatch stands at the forefront, primed to expand its reach and impact in this dynamic market environment.

Brandwatch Risks and Challenges

As the prevalence of artificial intelligence (AI) rises, there emerges a concern regarding its potential impact on social media management with platforms like Brandwatch. The proliferation of AI technology opens doors to the creation and dissemination of false information, fake news, and AI-generated imagery, posing significant challenges for businesses leveraging social media for marketing and reputation management. The rapid advancement of AI capabilities enables the generation of convincing fake content, including text, images, and videos, which can deceive users and tarnish brand credibility if left unchecked. In this landscape, Brandwatch faces the challenge of navigating the influx of AI-generated content, ensuring the integrity and reliability of data collected for social media monitoring and analysis. In this landscape, Brandwatch must take proactive measures, including implementing robust AI detection algorithms, to mitigate the risks associated with AI-generated misinformation and safeguard the interests of its users in an evolving digital landscape.

Brandwatch Ecosystem, Partners, Resellers and SI

Brandwatch's official partnership status with major social networks and providers, including Facebook, Instagram, YouTube, Twitter, Reddit, and LinkedIn, offers a multitude of benefits. With years of experience in social media, Brandwatch has cultivated trusted relationships with these platforms, providing users with unparalleled access to comprehensive data sources for robust social media monitoring and analytics. Moreover, Brandwatch's inclusion in TikTok's Marketing Partners Program further enhances its suite of offerings, enabling customers to seamlessly scale, manage, execute, and optimize content across multiple platforms, including TikTok. By consolidating these capabilities within the Brandwatch platform, users can effectively track and analyze their social media performance across various channels, maximizing their marketing efforts and driving impactful results.

Brandwatch Cloud Infrastructure Insights

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• Brandwatch Public Cloud and Infrastructure (IaaS)
• Brandwatch Platform (PaaS)
• Brandwatch Application Delivery
• Brandwatch Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: