CDK Global Strengths, Domain Expertise, and Key Differentiators
CDK Global's key strengths lie in its domain expertise and product portfolio. With over 40 years of experience, CDK Global is a trusted provider of automotive dealership solutions, including retailing, CRM, financing, parts and service, IT infrastructure, and dealership operations. The company's data-driven intelligence and innovative solutions help automate and integrate important workflows across dealerships, enhancing operational efficiency and customer satisfaction. CDK Global's focus on AI/ML features further differentiates its offerings and enables dealers to optimize processes and enhance customer experience.
CDK Global Recent Developments
In August 2023, CDK Global Inc. unveiled the CDK Dealership Xperience, a comprehensive platform aimed at revolutionizing how dealers sell and service cars. The platform integrates various workflows into a unified experience, enhancing employee efficiency and customer satisfaction. CDK Dealership Xperience's Foundation Suite serves as its core, offering features such as digital retailing and AI-assisted business management, while also integrating with advanced solution suites to further elevate dealership operations and performance.
In August 2021, CDK Global, a worldwide retail automotive technology company, introduced CDK ServiceView, a video and communications tool powered by TruVideo for dealership service departments using CDK Service and Elead Service. It is designed to empower service technicians to record and send videos of vehicle inspections and communicate directly with customers regarding recommended maintenance and repairs on their vehicles.
In June 2021, CDK Global, a worldwide retail automotive technology company, launched CDK OnePay, a dealership-wide payment solution fueled by Global Payments, a leading worldwide provider of payment technology and software solutions. It is designed to help dealers create a frictionless customer experience with end-to-end seamless payment technologies and expanded payment options.
CDK Global Mergers and Acquisitions (M&A) Activities
In April 2022, CDK Global was acquired by Brookfield Business Partners, together with institutional partners (collectively “Brookfield”), for a total enterprise value of $8.3 billion.
In September 2021, CDK Global, a worldwide automotive retail technology company, has entered into a definitive agreement to acquire Salty Dot, Inc. (“Salty”), a convenient, mobile-first solution that helps consumers secure the insurance they need for their vehicle seamlessly without leaving the car-buying experience.
In June 2021, CDK Global, a worldwide retail automotive technology company, completed the acquisition of Palo Alto, Calif.-based Roadster, Inc. (“Roadster”), a digital sales platform that modernizes the way consumers buy vehicles and the process in which dealers sell them. The integration of Roadster assets and capabilities positions CDK to bring the first fully integrated, end-to-end retail solution to the automotive market and deliver on the promise of Modern Retailing.
In March 2021, Francisco Partners completed its acquisition of CDK Global International, a former division of CDK Global for $1.45 billion. CDK Global International has now been established as an independent business named Keyloop. The acquisition by FP, a global investment firm that specializes in technology businesses, represents its conviction that Keyloop is uniquely positioned to help those involved in the automotive sector, both dealers and OEMs, respond to major changes over the coming decade as they transform the automotive retail experience.
In February 2021, CDK Global, a worldwide retail automotive technology company, completed the acquisition of Austin-based Square Root. Founded in 2006, Square Root is the creator of CoEFFICIENT, which helps automotive original equipment manufacturer (OEM) field managers understand and act on unique data patterns and opportunities for retailers in their markets.
In April 2020, CDK Global sold its Digital Marketing Business to Ansira Partners. The CDK Digital Marketing Business has been rebranded as Sincro, a subsidiary of Ansira. The sale covers all Digital Marketing Business assets, including all advertising and website solutions.
In September 2018 CDK Global acquired ELEAD1ONE, a leading provider of fully integrated Customer Relationship Management (CRM) software solutions for automotive dealers. This combination of two industry leaders provides dealer customers with the best-in-class customer acquisition and retention platform.
CDK Global Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying CDK Global applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of CDK Global and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified CDK Drive, CDK Drive Flex, CDK Desking, Elead CRM, CDK New Lot Intelligence, CDK Connected Lot, CDK Credit, CDK Service customers.
CDK Global Overview
1950 Hassell Road
Hoffman Estates, IL, 60169, United States
1 847-397-1700
https://www.cdkglobal.com
Ownership: - Brookfield Business Partners
Number of Employees: 6500
Functional Markets: Analytics and BI, Collaboration, Content Management, CRM, eCommerce, ERP Financial, ERP Services and Operations, HCM, PPM, Procurement, SPM, SCM,
Key Verticals: Automotive,
CDK Global Key Enterprise and Cloud Applications
CDK Drive, CDK Drive Flex, CDK Desking, Elead CRM, CDK New Lot Intelligence, CDK Connected Lot, CDK Credit, CDK Service
CDK Global Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
CDK Global Revenue Breakdown By Type, $M:
CDK Global Enterprise Applications Revenues By Functional Markets, $M:
CDK Global Enterprise Applications Revenues By Verticals, $M:
CDK Global Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
CDK Global Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
CDK Global Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified CDK Global Customers
No. of CDK Global Customers: 30000
No. of CDK Global Enterprise Applications Customers: 30000
No. of CDK Global Cloud Customers: x
No. of CDK Global Cloud Subscribers: x
CDK Global boasts a strong customer base, with over 30,000 auto, truck, motorcycle, marine, recreational, and heavy equipment dealers worldwide. Recent customer wins include Traditions Chevrolet, Circle Automotive Group, Chuck Nash, Keating Nissan, and Hyundai of Greer. CDK Global's solutions cater to a diverse range of industries, including automotive, trucking, marine, recreational, and heavy equipment, highlighting its ability to meet the unique needs of different industries and regions.
CDK Global Market Opportunities, M&A and Geo Expansions
The company's collaboration with Microsoft, aimed at driving innovation in the automotive retail industry, presents opportunities for CDK Global to enhance integration within existing dealership systems and build differentiating solutions. Additionally, CDK Global's focus on digital retailing and AI-assisted business management through its CDK Dealership Xperience platform positions it well to capitalize on the growing demand for digital solutions in the automotive retail sector.
CDK Global Risks and Challenges
Despite its strong market position, CDK Global faces several risks, including internal and external risks and go-to-market challenges. The recent changes in top leadership roles, such as CEO,CFO, COO, CIO, and CISO, within the company, could lead to changes in its strategy and goals, potentially impacting its performance. Additionally, the company's reliance on dealer management systems, particularly in the face of growing competition from electric vehicle makers, poses a risk to its long-term outlook.
CDK Global Ecosystem, Partners, Resellers and SI
The company's CDK Partner Program, which includes more than 500 partner companies and 800 unique applications, provides data and workflow integration to a wide range of third parties, OEMs, and dealers. These partnerships enhance CDK Global's offerings and enable dealers to access a diverse range of solutions to run their businesses more efficiently.
In May 2020, CDK Global partnered with Tethr It Now to offer heavy equipment dealers access to virtual and instant customer support.
In February 2020, CDG Global launched the new CDK Drive Repair Order application programming interface (API) on the Fortellis Automotive Commerce Exchange platform. The innovative Repair Order API connects across multiple third-party service vendors and leverages the capabilities of the CDK Drive dealership management system (DMS) so that dealers can safely and securely open and edit service repair orders within the DMS.
CDK Global Cloud Infrastructure Insights
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- CDK Global Public Cloud and Infrastructure (IaaS)
- CDK Global Platform (PaaS)
- CDK Global Application Delivery
- CDK Global Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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