Cision Strengths, Domain Expertise, and Key Differentiators
Cision indeed stands as a prominent player in the field of consumer and media intelligence, engagement, and communication solutions. The company provides essential tools for PR and corporate communications, marketing, and social media professionals to navigate the complexities of today's data-driven landscape. With a portfolio comprising renowned brands and products like CisionOne, Brandwatch, and PR Newswire, Cision caters to the needs of over 75,000 companies and organizations worldwide. Notably, its clientele includes a significant proportion of Fortune 500 companies, illustrating its widespread influence and recognition within the industry. By leveraging deep expertise, exclusive data partnerships, and innovative solutions, Cision empowers its clients to connect with their target audiences effectively, fostering understanding and visibility in an increasingly competitive digital sphere.
Cision Recent Developments
On October 17, 2023, Cision unveiled the US launch of CisionOne. This fully integrated media monitoring and outreach solution provides real-time insights to users. The US launch follows a successful introduction in the UK in July 2023, with further plans to extend into additional global markets in 2024.
In October 2020, Cision launched Cision Connect – a brand new relationship management solution for PR and communications professionals. With Cision Connect, users can now tap into a network of over 1.1 billion social influencers, journalists, media outlets and opportunities all in one place. Cision Connect is built on the foundation of Cision’s media and influencer database to help communicators effectively target, pitch and build stronger relationships with the media.
In May 2020, Cision launched Article-Level Data, allowing communicators to further understand how audiences consume earned media. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media.
Cision Mergers and Acquisitions (M&A) Activities
In November 2022, Cision acquired Factmata Limited, a provider of advanced social and news media monitoring and analytics, utilizing artificial intelligence (AI) to identify and track narratives online across articles, blogs, tweets, and other social media conversations. This acquisition enhances Cision's capabilities by providing tools to discern narratives that could impact brand reputation and value positively or negatively.
Furthermore, in April 2022, Cision had successfully completed the acquisition of Streem, a rapidly growing media intelligence company in the Australia and New Zealand (ANZ) market. Streem offers real-time monitoring and insights across various media channels, including print, online, TV, radio, and social media. This acquisition further solidifies Cision's position in the region, augmenting its portfolio with comprehensive media monitoring and reporting solutions tailored to the ANZ market's needs.
In June 2021, Cision made headlines by finalizing its acquisition of Brandwatch, a digital consumer intelligence company. This strategic move combined Cision's established expertise in media intelligence with Brandwatch's advanced AI and machine learning technology, as well as its extensive social listening capabilities. Alongside this acquisition, Cision introduced a new embedded Brandwatch app on its platforms and enhanced social media analysis across its offerings, marking a significant step forward in providing comprehensive communication solutions.
Prior to the Brandwatch acquisition, in January 2020, Cision Ltd underwent a transaction in which an affiliate of Platinum Equity acquired it in an all-cash deal valued at approximately $2.7 billion. Consequently, Cision transitioned into a privately held company as of January 31, 2020.
Furthermore, in January 2019, Cision expanded its portfolio by acquiring TrendKite, a Digital PR platform provider based in Austin, Texas. TrendKite leverages artificial intelligence and analytics to help brands understand the impact of their communication programs on corporate reputation, website traffic, and overall business outcomes. The acquisition was led by CEO Erik Huddleston, a respected figure in the industry known for his ability to address the most challenging problems faced by CMOs through innovative technological solutions. In the subsequent month of February 2019, Cision continued its growth trajectory with the acquisition of Falcon.io, a prominent social media company with offices across various global locations including New York, Copenhagen, Sofia, Berlin, Melbourne, and Budapest. Falcon.io specializes in providing brands with insights into their global content strategy and comprehensive management of social media marketing programs, encompassing aspects such as publishing, engagement, listening, advertising, and measurement.
Cision Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Cision applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Cision and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified CisionOne, Cision Insights, PR Newswire customers.
Cision Overview
300 S Riverside Plaza, Suite 300
Chicago, IL, 60606, United States
1 312-922-2400
https://www.cision.com/
Ownership: - Platinum Equity
Number of Employees: 4800
Functional Markets: Content Management, CRM, ERP Services and Operations,
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Cision Key Enterprise and Cloud Applications
CisionOne, Cision Insights, PR Newswire
Cision Revenues, $M:
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Cision Revenue Breakdown By Type, $M:
Cision Enterprise Applications Revenues By Functional Markets, $M:
Cision Enterprise Applications Revenues By Verticals, $M:
Cision Revenues By Region, $M
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EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe | Subscribe |
Cision Direct vs Indirect sales
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Cision Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Cision Customers
No. of Cision Customers: 75000
No. of Cision Enterprise Applications Customers: x
No. of Cision Cloud Customers: x
No. of Cision Cloud Subscribers: x
Cision serves as a crucial partner to over 75,000 organizations worldwide, encompassing a significant 84% of the Fortune 500 companies. Among its clients are Ellisphere, Center for Environmental Health (CEH), Simmons Bank, MoneyGram and many other.
Cision Market Opportunities, M&A and Geo Expansions
Today, Cision stands at the precipice of a remarkable opportunity. With a rich history and a diverse portfolio of offerings including PR Newswire, Cision Communications Cloud®, Brandwatch, and Insights Analytics & Consulting, Cision has established itself as a key player in the industry. The convergence of advanced technology and human expertise within Cision's suite of solutions provides a compelling proposition for businesses seeking to understand, influence, and amplify their stories across various channels. By leveraging innovative technologies such as AI and machine learning, combined with extensive data sets and the insights of seasoned professionals, Cision offers a comprehensive platform to navigate the complexities of the modern media landscape.
Cision Risks and Challenges
In August 2023, Cision announced a significant restructuring of its leadership team aimed at streamlining product offerings and enhancing the overall customer experience. Under the new organizational structure, Cision consolidated its business and leadership teams under the leadership of CEO Cali Tran. This strategic move also involved aligning the company's product development and expansion efforts for better cohesion and efficiency. The newly named members of the leadership team are as follows: Amanda Schmidt as Chief People Officer, Michael Amsinckas Chief Product Officer, Carrie Parker as Chief Marketing Officer, Nabilah Irshad as Chief Legal Officer, Andy Bhojwani as Chief Information Officer and Pehr Luedtke as Senior Vice President of Global Content.
Cision Ecosystem, Partners, Resellers and SI
Cision is dedicated to providing a holistic view of brands and their interactions with key stakeholders across various channels. Through an extensive network of curated partnerships, Cision offers unparalleled media intelligence and distribution services within the communications and marketing domain, spanning global, regional, and local levels. With notable collaborations including esteemed media outlets like the New York Times, the Associated Press, the Financial Times, Yahoo International, Captivate, and nearly 1,000 other exclusive publisher relationships, Cision ensures a wide-reaching and comprehensive reach for its clients.
Beyond traditional print, broadcast, and digital media, Cision recognizes the significance of social media as a vital component of omni-channel media intelligence. In collaboration with Brandwatch, a Cision business unit, Cision provides access to a diverse array of social platforms such as Twitter, TikTok, LinkedIn, Tumblr, and Reddit, among others. This integration enables organizations to gain deep insights into social media landscapes and effectively engage with their stakeholders across various platforms.
Cision proudly announces the renewal of its global strategic partnership, including Brandwatch, with Twitter. Twitter, being a prominent social platform, serves as a crucial channel for amplifying the voices of individuals across diverse segments, further enhancing Cision's ability to facilitate meaningful interactions between brands and their audiences.
Cision Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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