Conga Strengths, Domain Expertise, and Key Differentiators
Conga's strengths lie in its domain expertise, evident since its inception in 2006. The Conga Suite, including Conga Composer, Conga Collaborate, Conga Contracts, Conga Grid, Conga Sign, Conga Orchestrate, and Conga AI, positions the company as a leader in simplifying and automating data, document, contract, signing, and reporting processes. Its commitment to transforming operations through Conga Revenue Lifecycle Cloud solidifies its strengths in the competitive landscape.
Conga Recent Developments
In October 2023, Conga announced today new advancements to its leading electronic signature and document generation solutions, Conga Sign and Conga Composer. Conga Sign and Conga Composer will be the first products to launch on the new, first-of-its-kind Conga Revenue Lifecycle Cloud, an advanced cloud solution that drives intelligence and eliminates complexities in the revenue process with an open platform designed to run on select cloud providers.
In April 2023, Conga launched Conga Revenue Lifecycle Cloud, a first-of-its-kind cloud platform that supports the complexities of revenue management, leading to improved efficiency and certainty for businesses to drive, configure, price, quote, contract, negotiate, manage, collect, and renew revenue. Upgrading its core technology from applications to a full, open cloud solution strengthens Conga’s position in the market and with its partners and advances capabilities for customers to accelerate the transformation of their revenue lifecycles.
In May 2022, Conga announced new enhancements across its revenue lifecycle solution. The customer-driven, innovative features are designed specifically to help businesses increase revenue lifecycle certainty, with AI-powered capabilities to deliver faster and smarter experiences for customers.
In July 2020, Conga added new enhancements across its product suite, which helps organizations reach peak commercial performance by empowering them to move at the speed of their customers, increase agility in a dynamic market and tackle complexity with confidence. The company unveiled the updates at Reimagine 2020, its first event following the coming together of Conga and Apttus, at which the company’s executive team shared the combined company’s vision for customers and product roadmap.
In May 2020 Apttus and Conga have merged together, combining to help businesses on their digital transformation journey as they evolve operations, streamline workflows, and create and deliver digital documents, quotes, and contracts more effectively.
Apttus and Conga are committed to improving how people do business at a much larger scale with additional resources to deliver on that promise. As two customer-first organizations, Apttus and Conga both put the success of their customers front and center. Combined, the company is relentlessly focused on helping customers achieve digital transformation so they can work at the speed of their customers.
Conga Mergers and Acquisitions (M&A) Activities
Conga's journey involves strategic mergers and acquisitions. In August 2021, Conga acquired Contract Wrangler, emphasizing its commitment to utilizing AI and ML for holistic contract management. The pivotal merger of Apttus and Conga in May 2020 marked a transformative phase, creating a major player in the Salesforce ecosystem with over 10,000 enterprise and mid-market customers generating $400 million in annual revenues. Thoma Bravo's acquisition of a majority interest in Apttus in 2018 added substantial resources to fuel growth.
Conga Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Conga applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Conga and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Conga Composer, Conga Grid, and Conga Sign, Apttus Intelligent Middle Office Platform customers.
Conga Overview
13699 Via Varra
Broomfield, CO, 80020, United States
1 650-445-7700
https://www.conga.com/
Ownership: - Thoma Bravo
Number of Employees: 1800
Functional Markets: Content Management, SPM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Conga Key Enterprise and Cloud Applications
Conga Composer, Conga Grid, and Conga Sign, Apttus Intelligent Middle Office Platform
Conga Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Conga Revenue Breakdown By Type, $M:
Conga Enterprise Applications Revenues By Functional Markets, $M:
Conga Enterprise Applications Revenues By Verticals, $M:
Conga Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Conga Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Conga Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Conga Customers
No. of Conga Customers: 11000
No. of Conga Enterprise Applications Customers: 11000
No. of Conga Cloud Customers: x
No. of Conga Cloud Subscribers: 1 million
Conga's global outreach supports 11,000+ customers across 85 countries. Diverse clientele, including InZone Industries Ltd., Allianz Care, Brightpearl, Autism CRC, and the State of Utah, showcases its broad industry acceptance. Apttus, now part of Conga, caters to more than 630 corporate customers, including Neopost USA, GlobalFoundries, PayPal, Citrix, and FIS.
Conga Market Opportunities, M&A and Geo Expansions
The introduction of Conga Revenue Lifecycle Cloud opens new horizons for market opportunities. The platform's capabilities align with the growing demand for intelligent, cloud-based solutions in revenue management. Opportunities lie in horizontal and vertical expansions, exploring new regions, and embracing emerging technologies like Cloud, IoT, AI, and ML to enhance Conga's offerings.
Conga Risks and Challenges
Despite its success, Conga faces potential stagnation in product innovation and development, with a focus shifting towards acquisitions. Risks include dependency on customer acquisition and renewals, requiring a proactive strategy to sustain growth. Changes in leadership and evolving market dynamics pose additional challenges.
Conga Ecosystem, Partners, Resellers and SI
Conga has strategically built a robust ecosystem through partnerships and collaborations. The acquisition of Contract Wrangler and Zilliant, coupled with partnerships like HighPoint and a joint venture with Zilliant, strengthen its position. System integrators like Deloitte, PWC, Accenture, and technology partners such as Adobe, Docusign, and Salesforce contribute to Conga's thriving ecosystem.
Conga Cloud Infrastructure Insights
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- Conga Public Cloud and Infrastructure (IaaS)
- Conga Platform (PaaS)
- Conga Application Delivery
- Conga Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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