Constant Contact Strengths, Domain Expertise, and Key Differentiators
Constant Contact's key differentiators lie in its commitment to simplifying complex marketing tasks for small businesses. With a portfolio covering email marketing, small business CRM, analytics, and ecommerce integrations, the company empowers businesses to achieve tangible results.
Constant Contact Recent Developments
In a dynamic move in 2023, Constant Contact introduced the industry's first multichannel AI content generator, showcasing its dedication to empowering small businesses and nonprofits through innovative AI-driven solutions.Furthermore, in July 2022, Constant Contact, a leading digital marketing platform, unveiled a strategic integration with the financial infrastructure powerhouse, Stripe. This integration aligns with the launch of Stripe Apps Marketplace, emphasizing Constant Contact's commitment to enhancing its powerful digital marketing tools.
Constant Contact Mergers and Acquisitions (M&A) Activities
Constant Contact has actively pursued strategic acquisitions, solidifying its position in the market. In Aprill 2022, the completion of the acquisition of Vision6 marked a pivotal moment. This move, supported by Clearlake Capital Group, L.P., and Siris Capital Group, LLC, positions Constant Contact to leverage Vision6's strengths and expose its email marketing and CRM portfolio to the Australian market. Notably, in September 2021, Constant Contact's acquisition of SharpSpring, backed by Clearlake Capital and Siris Capital Group, further expanded its market influence.
Constant Contact Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Constant Contact applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Constant Contact and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Constant Contact Email Marketing, Constant Contact SinglePlatform customers.
Constant Contact Overview
1601 Trapelo Rd
Waltham, MA, 2451, United States
1 781-472-8100
https://www.constantcontact.com/
Ownership: - Clearlake Capital Group, L.P.
Number of Employees: 1250
Functional Markets: CRM,
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Constant Contact Key Enterprise and Cloud Applications
Constant Contact Email Marketing, Constant Contact SinglePlatform
Constant Contact Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Constant Contact Revenue Breakdown By Type, $M:
Constant Contact Enterprise Applications Revenues By Functional Markets, $M:
Constant Contact Enterprise Applications Revenues By Verticals, $M:
Constant Contact Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Constant Contact Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Constant Contact Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Constant Contact Customers
No. of Constant Contact Customers: 600000
No. of Constant Contact Enterprise Applications Customers: 600000
No. of Constant Contact Cloud Customers: x
No. of Constant Contact Cloud Subscribers: 5000000
Over 600,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact for their diverse marketing needs. The platform's holistic approach, incorporating email marketing, social media marketing, event marketing, and online surveys, resonates with businesses seeking ongoing customer engagement.
Constant Contact Market Opportunities, M&A and Geo Expansions
Constant Contact's opportunities lie in both horizontal and vertical market expansions. With a focus on the Australian marketplace through Vision6 and a history of delivering best-in-class solutions, the company is well-positioned to seize emerging market opportunities, particularly in regions where data-driven marketing is becoming increasingly essential.
Constant Contact Risks and Challenges
While Constant Contact's recent innovations and strategic moves showcase resilience, potential risks include market competition and the need to regain traction. Despite being a pioneer in digital marketing, the company faced challenges post-2011, making it crucial to navigate and overcome competitive pressures.
Constant Contact Ecosystem, Partners, Resellers and SI
Constant Contact primarily operates through online channels, utilizing diverse sources like online advertising, partner relationships, television and radio advertising, regional initiatives, referrals, and brand awareness. With a global presence and strategic partnerships, the company employs regional development directors and maintains a marketing office in the United Kingdom, showcasing its robust ecosystem.
Constant Contact Cloud Infrastructure Insights
Subscribe to read more about:
- Constant Contact Public Cloud and Infrastructure (IaaS)
- Constant Contact Platform (PaaS)
- Constant Contact Application Delivery
- Constant Contact Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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