Copper CRM Strengths, Domain Expertise, and Key Differentiators
Copper functions as a customer relationship management (CRM) tool seamlessly integrated with G Suite, operating directly from users' inboxes. It equips users with collaboration tools and offers a user-friendly experience to support teams and businesses in establishing enduring relationships. The platform finds application across various teams, including finance, marketing, and sales, automating tasks and statuses for employees in today's digital-first environment at small-to-medium-sized companies.
Copper CRM Recent Developments
In an effort to enhance the customer experience, the Copper team has diligently worked on a new list views experience. The upcoming features include a redesigned list views interface, in-line editing functionality, and the ability to create basic lists. This update aims to elevate CRM experience, allowing users to concentrate on the core of their expertise – growing their business.
Copper CRM Mergers and Acquisitions (M&A) Activities
In February 2021 Copper CRM acquired Sherlock, an engagement analytics platform. With opt-in from prospects, Sherlock surfaces and summarizes information about prospects and customers’ intent, engagement, and product usage. This provides professionals with transparency on what their targets are doing throughout a buyer-led customer journey in a way that drives action for sales, account management, and customer success.
“We are integrating Sherlock into the Copper platform to further our mission of providing a CRM that people actually use to develop their most valuable business relationships,” said Dennis Fois, CEO of Copper. “In today’s landscape, that means making sure you have the right information at your fingertips to act when your buyers and customers are ready to connect with you. With Sherlock, we will help our customers identify the optimal moment to convert opportunities into sales, making relationships stronger and driving lasting revenue.”
Copper CRM Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Copper CRM applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Copper CRM and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Copper CRM customers.
Copper CRM Overview
301 Howard St. #600
San Francisco, CA, 94105, United States
1 415-231-6360
https://www.copper.com/
Ownership: - x
Number of Employees: 200
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Copper CRM Key Enterprise and Cloud Applications
Copper CRM
Copper CRM Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Copper CRM Revenue Breakdown By Type, $M:
Copper CRM Enterprise Applications Revenues By Functional Markets, $M:
Copper CRM Enterprise Applications Revenues By Verticals, $M:
Copper CRM Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Copper CRM Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Copper CRM Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Copper CRM Customers
No. of Copper CRM Customers: 12000
No. of Copper CRM Enterprise Applications Customers: 12000
No. of Copper CRM Cloud Customers: 12000
No. of Copper CRM Cloud Subscribers: x
Copper maintains its commitment to catering to small and growing businesses (SMBs), providing them with conventional relationship, project, opportunity, and pipeline management capabilities. The platform is constructed on the Google Cloud Platform and seamlessly integrated with G Suite, a choice adopted by approximately 95 percent of its user base. Presently, Copper extends its services to over 30,000 paid businesses spanning more than 100 countries.
Copper CRM Market Opportunities, M&A and Geo Expansions
In 2023 Steve Holm has resumed the role of Chief Operating Officer (COO) with a distinct vision for advancing the company. Emphasis will be placed on fostering development, encouraging innovation, and enhancing product quality.
In January 2020 Copper CRM introduced a new alliance leader and program that aims to enable, enrich and promote Google Cloud partners in North America looking to add CRM to their line cards. Revamping the Copper Partner Program with higher margins, greater enablement, and more-granular tiering in a bid to scale sales by tapping the skill sets and market reach of resellers and ISVs. That effort is being led by Olga Lykova, who recently joined Copper as global vice president of partnerships, a role in which she leads the development of partner strategy.
Copper CRM Risks and Challenges
Heavily depends on a partnership with Google.
Copper CRM Ecosystem, Partners, Resellers and SI
Copper collaborates with over 70 partners globally to distribute its product, with only a small number of them located in North America. In this region, the company predominantly relies on its internal sales team. The product seamlessly integrates with various platforms such as Gmail, Google Calendar, Google Drive, Mailchimp, Google Sheets, LinkedIn, Zapier, among others. Additionally, customers have the capability to create and customize applications that interact with Copper.
Copper CRM Cloud Infrastructure Insights
Subscribe to read more about:
- Copper CRM Public Cloud and Infrastructure (IaaS)
- Copper CRM Platform (PaaS)
- Copper CRM Application Delivery
- Copper CRM Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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