Data Axle (formerly Infogroup) Strengths, Domain Expertise, and Key Differentiators
The Data Axle Genie platform provides users with a user-friendly interface, offering unlimited access to vast databases of business and consumer leads. It incorporates a built-in outreach tool, enabling seamless communication through calling, emailing, and direct mail, meeting various marketing needs efficiently.
Data Axle (formerly Infogroup) Recent Developments
In September 2022, In response to challenges, Aflac collaborated with Data Axle on a 3-year plan to enhance data quality and streamline prospecting. Deploying Data Axle Genie into their CRM and providing training resulted in over 2.1 million leads during the pandemic, streamlined processes, and a productive, empowered salesforce with 10,000+ unique users. Custom-built integrations ensure seamless CRM functionality and prepare Aflac for future mobile app development.
In September 2022, In partnership with Data Axle, the American Heart Association executed a highly successful cross-channel reactivation campaign, surpassing engagement benchmarks by 607%. This strategic effort, featuring a two-part email series and retargeted Facebook ads, resulted in a remarkable 22% growth in the AHA's active email database. Data Axle's expertise also improved Gmail inbox placement from 100% spam to 100% inbox. This collaboration not only exceeded fundraising goals but also enhanced AHA's digital outreach and engagement.
In January 2022, Data Axle introduced the Cross-Channel Donor Acquisition Solution, assisting nonprofit marketers in effective omnichannel strategies. Leveraging advanced technology and the Apogee donor database, Data Axle facilitates nonprofit organizations in identifying optimal prospects and enhancing overall engagement.
Data Axle (formerly Infogroup) Mergers and Acquisitions (M&A) Activities
In August 2021, Data Axle, a provider of data and real-time intelligence solutions, made a significant announcement regarding its acquisition of Exact Data, a leading multi-channel direct marketing solutions provider. The integration of Exact Data into Data Axle USA marks a strategic enhancement, fortifying the company's comprehensive suite of data-driven marketing solutions tailored for the SMB market. This strategic move not only enriches Data Axle USA's offerings with the ease of Exact Data's online platform but also results in a substantial increase in the client base, now serving over 40,000 organizations within the SMB sector.
Data Axle (formerly Infogroup) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Data Axle (formerly Infogroup) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Data Axle (formerly Infogroup) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Data Axle Genie, Data Axle Inboxable, Data Axle Apogee customers.
Data Axle (formerly Infogroup) Overview
13155 Noel Road, Suite 1750
Dallas, TX, 75240, United States
1 402-836-5290
https://www.data-axle.com/
Ownership: - Court Square Capital Partners
Number of Employees: 2000
Functional Markets: Analytics and BI, CRM,
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Professional Services, Retail, Transportation, Utilities,
Data Axle (formerly Infogroup) Key Enterprise and Cloud Applications
Data Axle Genie, Data Axle Inboxable, Data Axle Apogee
Data Axle (formerly Infogroup) Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Data Axle (formerly Infogroup) Revenue Breakdown By Type, $M:
Data Axle (formerly Infogroup) Enterprise Applications Revenues By Functional Markets, $M:
Data Axle (formerly Infogroup) Enterprise Applications Revenues By Verticals, $M:
Data Axle (formerly Infogroup) Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Data Axle (formerly Infogroup) Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Data Axle (formerly Infogroup) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Data Axle (formerly Infogroup) Customers
No. of Data Axle (formerly Infogroup) Customers: 100000
No. of Data Axle (formerly Infogroup) Enterprise Applications Customers: x
No. of Data Axle (formerly Infogroup) Cloud Customers: x
No. of Data Axle (formerly Infogroup) Cloud Subscribers: x
Serving as the trusted partner for over 100,000 businesses, Data Axle plays a pivotal role in empowering household brands such as Aetna, Allstate, AT&T, Marriott, US Bank, Verizon, Visa, Char-Broil, Aflac, Silver Star Brands, Easy Financial, Ace Hardware, and various others.
Data Axle (formerly Infogroup) Market Opportunities, M&A and Geo Expansions
In June 2022, Data Axle, a prominent provider of data-driven marketing and real-time intelligence solutions, announced a strategic partnership with the global surgical nonprofit, Operation Smile. This collaboration facilitated through Data Axle's Nonprofit Solutions division, involved providing donor acquisition support. The services included media planning, data processing, list management, modeling, analytics, and consultative services, encompassing both English- and Spanish-language donor acquisition programs.
In May 2022, the District Court dismissed all claims by DatabaseUSA against Data Axle, finding no evidence to support DatabaseUSA's trade secret allegations or the claimed damages of $36.425 million. The court concluded there was a "complete absence of evidence" of any damage to DatabaseUSA, effectively exonerating Data Axle.
Data Axle (formerly Infogroup) Risks and Challenges
In February 2022, Data Axle, previously identified as Infogroup, faced a downgrade by S&P Global Ratings to CCC from B-, while maintaining a negative outlook. This decision was influenced by concerns about Data Axle's ability to refinance its first-lien secured debt by January 3, 2023, triggered by a springing maturity ninety days before the debt's April maturity. The $250 million first-lien term loan (L+500, 1% floor) and revolver also received downgrades to CCC from B-.
Data Axle (formerly Infogroup) Ecosystem, Partners, Resellers and SI
In collaboration with key technology partners such as Amazon Web Services, Salesforce, TensorFlow, Microsoft, Oracle, LiveRamp, Adobe, and others, Data Axle fortifies its technological prowess to deliver advanced market analytics solutions.
Data Axle (formerly Infogroup) Cloud Infrastructure Insights
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- Data Axle (formerly Infogroup) Public Cloud and Infrastructure (IaaS)
- Data Axle (formerly Infogroup) Platform (PaaS)
- Data Axle (formerly Infogroup) Application Delivery
- Data Axle (formerly Infogroup) Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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