Demandbase Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Demandbase Strengths, Domain Expertise, and Key Differentiators

Demandbase is targeting and personalization, a platform for business-to-business (B2B) companies. Marketers can target online ads to companies that fit pre-determined criteria based on attributes and metrics like industry, revenue, customer status, or products purchased. The platform provides services such as managed analytics consulting, target account marketing, and Facebook ad targeting.

The company’s patented technology can identify businesses visiting websites through the use of their network IP address, without the use of cookies and in real-time. The Demandbase platform integrates into other advertising and marketing technologies including marketing automation, web analytics, content and personalization, consulting, and other services. The Demandbase platform integrates into other advertising and marketing technologies including marketing automation, web analytics, content and personalization, consulting, and other services.

Demandbase Recent Developments

In June 2023 Demandbase introduced AI-powered buying groups into its Demandbase One platform. This innovative solution leverages cutting-edge generative AI to analyze vast datasets encompassing over 150 million B2B contacts, coupled with comprehensive advertising, intent, and engagement data.

Demandbase One stands as the first and only platform to deploy this advanced AI technology, offering users unparalleled insights into B2B purchasing dynamics and streamlining engagement efforts across buying groups. By aggregating buying signals and eliminating the need for manual research and guesswork, this solution provides users with a clear competitive advantage, enabling them to drive greater revenue growth with increased efficiency.

Indeed, Demandbase One's AI-powered buying groups offer a profound understanding of the complex dynamics inherent in B2B decision-making processes, cutting through the noise to connect with the right individuals at precisely the right moment.

Demandbase Mergers and Acquisitions (M&A) Activities

Demandbase acquired InsideView and DemandMatrix, a provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive understanding of accounts and the ability to take action across multiple channels. Together, the companies will empower Demandbase to offer the new Data Cloud and Sales Intelligence Cloud solutions on top of existing offerings — ABX Cloud and Advertising Cloud.

Demandbase Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Demandbase applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Demandbase and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Demandbase ABM Platform, Demandbase ABX Cloud, Demandbase One InsideView Insights + InsideView Target with ABM customers.

Demandbase Key Enterprise and Cloud Applications

Demandbase ABM Platform, Demandbase ABX Cloud, Demandbase One InsideView Insights + InsideView Target with ABM

Demandbase Revenues, $M:

Demandbase Revenue Breakdown By Type, $M:

Demandbase Enterprise Applications Revenues By Functional Markets, $M:

Demandbase Enterprise Applications Revenues By Verticals, $M:

Demandbase Revenues By Region, $M

Demandbase Direct vs Indirect sales

Demandbase Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Demandbase Customers

No. of Demandbase Customers: 21300

No. of Demandbase Enterprise Applications Customers: 1300

No. of Demandbase Cloud Customers: x

No. of Demandbase Cloud Subscribers: x

In October 2023 Demandbase announced a series of significant customer wins and achievements in the third quarter of 2023. These achievements include both important renewals and upsell with existing clients, as well as the establishment of new relationships with notable organizations. Notable renewals and upsells include partnerships with industry giants such as ADP, a global leader in human capital management solutions, among others.

In addition to these renewals and expansions, Demandbase proudly welcomed several new clients into its growing ecosystem during the third quarter. Among these new relationships are partnerships with companies including Aptitude, Computer Generated Solutions, and Securian Financial, each of which represents an exciting opportunity for collaboration and growth.

Over 1,300 B2B companies are transforming their go-to-market with Demandbase. With the acquisition of InsisideView, 20000 more customers are added to the company's customer base. Some of its customers are ServiceMax, ThermoFisher Scientific, DocuSign, Informatica, Outsystems, ServiceNow, NetApp, SureScripts, Sap Concur, Broadridge, Sonatype, JLL, Adobe, Workday, Gong, Visa, Coupa, Fidelity, Siemens, Microsoft, Salesforce, Denodo, Digital Realty, HealthEdge, Labster, etc.

Demandbase Market Opportunities, M&A and Geo Expansions

In February 2023, Demandbase secured $175 million in funding from Vista Credit Partners. This significant investment is earmarked to fuel Demandbase's next phase of platform innovation. Following a successful Q4 and fiscal year 2022, characterized by robust revenue growth and record Q4 bookings, Demandbase is poised for accelerated growth and expansion.

Demandbase released its Data Cloud Trending Skills solution which uses technographics to track the changes in target accounts’ tech stacks. By revealing trends in accounts’ overall approach to tech architecture, customers gain insight into potential future investments in technology — or movements away from technology. This arms them with timely knowledge that can be used to tailor communications and offers to their accounts’ specific situations, and to understand changes and trends that are a precursor to the adoption of their products.

The Demandbase Trending Skills solution is part of Demandbase Data Cloud. It was designed to help provide an understanding of the changes in an account’s tech stack in the recent and previous quarters. These changes can then be correlated to investments in new technology and software solutions or signal a change in an account’s overall approach to tech architecture. To date, Trending Skills has tracked more than 1.1 million domains and 16,000 technologies on a quarterly basis.

Demandbase Risks and Challenges

The COVID-19 pandemic has disrupted the economy and put unprecedented strains on governments, healthcare systems, educational institutions, businesses, and individuals around the world. The impact and duration of the COVID-19 pandemic are difficult to assess or predict. It is even more difficult to predict the impact on the global economic market, which will depend upon the actions taken by governments, businesses, and other enterprises in response to the pandemic. The pandemic has already caused and is likely to result in further, significant disruption of global financial markets and economic uncertainty. Adverse market conditions resulting from the spread of COVID-19 could materially adversely affect its business.

The company's customers or potential customers, particularly in industries most impacted by the COVID-19 pandemic, including the retail, restaurant, hotel, hospitality, consumer discretionary, airline, and oil and gas industries and companies whose customers operate in impacted industries, may reduce their technology or sales and marketing spending or delay their sales transformation initiatives as a result of the pandemic, which could materially and adversely impact Demandbase business.

Demandbase Ecosystem, Partners, Resellers and SI

In February 2024 Demandbase has officially unveiled its highly anticipated Demandbase Partner Program. Designed to empower partners to develop products and services that augment the customer experience, while also recognizing and rewarding their alignment with Demandbase, this program marks a significant milestone in the company's journey to drive customer success and foster collaborative relationships within the B2B marketing ecosystem.

The Demandbase Partner Program is structured around three distinct tiers — Emerging, Strategic, and Premier — each offering partners varying levels of engagement and rewards based on their contributions and commitments. This tiered approach ensures that partners have the flexibility to engage with Demandbase at a level that aligns with their capabilities and business objectives, while also providing a clear pathway for growth and advancement within the program.

The Demandbase Partner Program brings expert Service Providers to help companies take their B2B Go-to-Market strategies to the next level and get the most out of their technology investments. All partners have gone through ABM and Demandbase Solutions Certification in order to properly support customers and prospects. Some of Demandbase's partners are Alcamo Marketing, April Six, BusinessOnline, Cross Media, Digital Pi, Essence Digital, Hero Digital, Ignitium, Infinityn International, Intelligent Demand, Inverta, Iron Horse, Just Global, Knack Collective, Media Matters, Merkle, and many others.

Demandbase Cloud Infrastructure Insights

Subscribe to read more about:

• Demandbase Public Cloud and Infrastructure (IaaS)
• Demandbase Platform (PaaS)
• Demandbase Application Delivery
• Demandbase Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: