Elastic Path Strengths, Domain Expertise, and Key Differentiators
Elastic Path is on a mission to break through the barriers that prevent commerce leaders from delivering extraordinary shopping experiences. Today, that means making Composable Commerce accessible to all brands by reducing the cost, time, and overall risk of implementing and managing a multi-vendor approach. With Elastic Path, both business and tech teams are able to innovate on their own terms, fully embrace composability, and in turn, never compromise on what’s possible.
Elastic Patlaunched Composable Frontend, streamlining the rapid development of modular and high-performing digital commerce frontends tailored to brands' specific needs. This solution addresses the challenge of meeting evolving customer demands for exceptional digital commerce experiences, offering an alternative to rigid legacy platforms. Composable Commerce, based on MACH architecture, enables brands to seamlessly integrate "best-of-breed" technologies, creating business-ready solutions that bring differentiated and fast digital commerce experiences to life, ultimately driving revenue growth. Additionally, Elastic Path unveiled EP Product Experience Manager (PXM), consolidating commerce PIM, product merchandising, and Catalog Composer capabilities. This centralization empowers merchandisers to unleash their creativity, design, and launch unique product experiences across various business models, brands, geographies, touchpoints, and experiences without heavy reliance on IT. Moreover, Elastic Path Payments, powered by Stripe, simplifies the complexity of multi-vendor payment solutions by providing a single pre-integrated solution with ongoing support, aligning with the trend of brands leveraging modern payments solutions in conjunction with their commerce platforms.
Elastic Path Recent Developments
On September 12, 2023, Elastic Path introduced Elastic Path Composable Commerce, a modular suite of products designed to address digital commerce challenges. This innovative approach allows seamless integration or independent use of products, enabling brands to enhance commerce capabilities without extensive custom development. The key components include the Product Experience Manager for unique product experiences, Composer for efficient solution orchestration, CX Studio for personalized storefronts, Payments for versatile checkout options, and Self-Managed Commerce for technical teams to control data and infrastructure. This empowers businesses to focus on growth initiatives rather than lengthy technology projects.
In September 2021, Elastic Path, announces Catalog Composer, a new capability that streamlines the otherwise arduous process of creating and managing eCommerce catalogs, resulting in a 5x time reduction compared to other eCommerce solutions.
In July 2018, Elastic Path expanded its European reach through a partnership with Aktive Reply, a Reply Group company based in Italy. This new partnership will implement world-class eCommerce experiences into Aktive Reply's growing retail, consumer packaged goods, luxury brands, fashion, travel, and hospitality markets. Additionally, the partnership adds to Elastic Paths expanding global systems integrator network and how more European enterprises are shifting toward an e-commerce anywhere approach as they seek to replace legacy monolith platforms with agile, headless commerce solutions.
In May 2019, Elastic Path added key technical functionality to support B2B organizations. New tools include expanded account management capabilities, quick and bulk order functionality, integrations with ERP and procurement systems, and a new Reference Experience library that allows brands quickly to launch a new store.
Elastic Path Mergers and Acquisitions (M&A) Activities
On April 26, 2023, Elastic Path acquiredf Unstack, a frontend-as-a-service company. This strategic move empowers merchandisers with a high-performance no-code frontend, enabling the rapid launch of revenue-driving composable solutions. Unstack's platform seamlessly integrates commerce, content, and customer data, allowing business users to orchestrate unique frontend experiences independently. The no-code visual editor reduces implementation timelines, facilitating personalized, data-driven experiences and contributing to higher conversion rates and lower customer acquisition costs. Unstack further simplifies composable solutions with one-click integrations, eliminating the need for custom development in critical areas like tracking, analytics, hosted checkout, and on-site personalization.
In January 2020, Elastic Path, acquired fellow commerce technology leader Moltin, to create the industry’s only commerce platform that enables every business leader to quickly and easily leverage microservices to gain a competitive advantage in the market. This acquisition comes as global demand grows for extensible, flexible, and scalable enterprise commerce solutions and bolsters Elastic Path’s mission to empower businesses to transform every customer interaction, across B2C, B2B, B2B2C, and B2B2B use cases, into unique and engaging digital commerce experiences.
Elastic Path Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Elastic Path applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Elastic Path and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Elastic Path Commerce customers.
Elastic Path Overview
16th Floor 555 Burrard Street
Vancouver, BC, V7X 1M8, Canada
1 604-408-8078
https://www.elasticpath.com/
Ownership: - x
Number of Employees: 180
Functional Markets: eCommerce,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Professional Services, Retail, Transportation, Utilities,
Elastic Path Key Enterprise and Cloud Applications
Elastic Path Commerce
Elastic Path Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Elastic Path Revenue Breakdown By Type, $M:
Elastic Path Enterprise Applications Revenues By Functional Markets, $M:
Elastic Path Enterprise Applications Revenues By Verticals, $M:
Elastic Path Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Elastic Path Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Elastic Path Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Elastic Path Customers
No. of Elastic Path Customers: 250
No. of Elastic Path Enterprise Applications Customers: 250
No. of Elastic Path Cloud Customers: x
No. of Elastic Path Cloud Subscribers: x
Elastic Path has more than 250 customers including: Google, Symantec, Time Inc., Virgin Media, Western Union, Pearson, BlackBerry, Louis Vuitton, Garmin, TIBCO, Desire2Learn, AVIS, Lulu's, Benjamin Moore, SketchUp, Agfa, Kiabi, NetShoes, TeliaSonera, Motability, OTE, PennWell, Telus, Thomas Nelson, St.Jude Children's Hospital, and many more. Some of the most recent customers are DIGI Telecommunications, Boost Mobile, Wurth, Kajeet, SEP and others. Elastic Path Commerce has helped the world's biggest brands generate $60 billion in over 170 countries.
Elastic Path Market Opportunities, M&A and Geo Expansions
Elastic Path concludes 2022 with $90 million in financing, boasting 200% YoY growth in bookings and 221 product releases. The funding, including a recent $30 million led by Sageview Capital, will accelerate Elastic Path's position in Composable Commerce. Committed to simplifying multi-vendor complexities, the company introduced EP Payments, a pre-integrated solution, the D2C Starter Kit as open-source code, and an Integrations Hub for low-code integrations in 2022, aiming to reduce risk and empower brands in adopting Composable Commerce.
In January 2019, Elastic Path launched Commerce Cloud. Commerce Cloud empowers companies to leverage the scalability, reliability and performance of the cloud with the flexibility and performance expected from Elastic Path's API-oriented commerce architecture. Commerce Cloud allows brands to power buying experiences through IoT, Facebook chatbots, Alexa skills, and other opportunities beyond traditional touchpoints.
Elastic Path Risks and Challenges
Elastic Path is on a different journey unlike many of the other commerce providers are going, like getting acquired by other solutions (SAP and Hybris, Adobe and Magento, Salesforce and Demandware). This decision can go either way, in terms of their future.
Elastic Path Ecosystem, Partners, Resellers and SI
Elastic Path partners with Twilio to simplify data-driven commerce personalization using Twilio Segment's no-code integration. Ingenuity, a global digital commerce leader, collaborates with Elastic Path for unique customer experiences. Some of Elastic Path's partners are: Accenture Interactive, CoreMedia, TA Digital, BORN Group, Perficient Digital, HCL, Zilker Technology, Adobe, Digital River and many more.
Elastic Path Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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