ELB Learning (formerly eLearning Brothers) Strengths, Domain Expertise, and Key Differentiators
ELB Learning is a holistic provider of eLearning solutions, providing a comprehensive range of services that include strategic consulting, customized learning development, content libraries, and robust authoring tools. Among its internationally acclaimed products are Lectora for eLearning authoring, CenarioVR for virtual reality (VR) creation, The Training Arcade for gamification, and three advanced experiential learning management platforms. Furthermore, ELB Learning is proud to host the world's most extensive library of interactive e-learning and multimedia assets, equipping organizations with the resources necessary to create compelling and impactful e-learning experiences.
ELB Learning (formerly eLearning Brothers) Recent Developments
In July 2023, ELB Learning introduced The Studio, a comprehensive platform designed for the creation and authoring of personalized learning experiences.
The Studio integrates cutting-edge technologies to facilitate the seamless development of learning experiences, offering users a user-friendly interface. This platform empowers users to selectively activate specific products, features, and services, allowing for the construction of highly tailored subscription plans that align with the unique requirements of each enterprise.
Following its third consecutive acquisition in 2022, with the addition of CoreAxis in May, eLearning Brothers has undergone a rebranding and now operates under the name ELB Learning. This strategic series of acquisitions has propelled ELB Learning to a global workforce of over 500 employees within a remarkably short timeframe.
Originally recognized primarily for its authoring tool templates and assets, the company's profile has expanded significantly through these acquisitions. The newly added companies have brought a diverse range of products into ELB Learning's portfolio, spanning virtual reality, gaming, and learning management, as well as both synchronous and asynchronous learning technologies. This rapid and diversified growth marks an impressive evolution for ELB Learning.
ELB Learning has consistently led the way in digital learning innovation, exemplified by the introduction of the Rockstar Learning Platform in February 2021. This platform stands out as a dynamic digital learning solution that seamlessly integrates the Learning Management System (LMS) and Learning Experience Platform (LXP) features, delivering a holistic learning experience. Notably, the Rockstar Learning Platform facilitates continuous knowledge streams via diverse channels and user-generated content, ensuring the accessibility of knowledge for those seeking it.
In April 2021, ELB Learning introduced Lectora Desktop v. 21, succeeded by Lectora Online 5.0. These platforms share the innovative feature of Modular Development, designed to expedite course development by offering pre-built instructional design frameworks. These recent advancements underscore ELB Learning's dedication to delivering streamlined and impactful learning solutions to its clientele. The company remains focused on refining its offerings to align with the ever-evolving requirements of the industry.
ELB Learning (formerly eLearning Brothers) Mergers and Acquisitions (M&A) Activities
In January 2022, ELB Learning underscored its dedication to continual improvement and expansion by augmenting its portfolio through strategic acquisitions. The addition of Rehearsal, a video-based practice and coaching platform, and Origin Learning, a digital learning solutions provider based in India, significantly bolstered ELB Learning's capabilities and expertise in the dynamic digital learning industry. This strategic move positions the company to offer its clients even more innovative solutions that cater to their evolving needs.
In a continuation of its growth initiatives, ELB Learning further expanded its reach in May of the same year by acquiring CoreAxis, a company specializing in creative training design, development, and on-demand learning resources. This series of acquisitions exemplifies ELB Learning's proactive approach to enhancing its offerings and solidifying its position as a leading player in the digital learning landscape.
In March 2021, ELB Learning completed the acquisition of The Game Agency. Having collaborated since 2017, these two entities have collectively served clients such as Chick-Fil-A, IHS Towers, and PayPal. The Game Agency, boasting a clientele of over 250 organizations including Bayer, Colgate Palmolive, Comcast, Facebook, Kellogg, Kimberly Clark, Nestle, Salesforce, Siemens, Wells Fargo, and Whole Foods, is renowned for its creation, The Training Arcade. This do-it-yourself game-authoring tool incorporates ten game mechanics, featuring iconic games like "official" Jeopardy! and Wheel of Fortune, tailored for training and education purposes.
In April 2020, ELB Learning expanded its portfolio through the acquisition of two companies: Trivantis, a provider of course-building tools, and Edulence, specializing in learning management systems. Trivantis, renowned for its authoring tool Lectora and the virtual reality course builder CenarioVR, has a global presence, having served businesses, government agencies, and educational institutions in over 125 countries. Edulence is recognized for its learning management system (LMS), Knowledgelink, enabling users to host platforms for their eLearning content.
While these acquisitions introduced ELB Learning to new customers, there is also overlap in clientele with some businesses being served by all three entities. Predominantly catering to clients in the U.S., ELB Learning plans to explore bundled packages that incorporate products from both ELB Learning and the recently acquired companies, Trivantis and Edulence.
ELB Learning (formerly eLearning Brothers) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ELB Learning (formerly eLearning Brothers) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ELB Learning (formerly eLearning Brothers) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified The Rockstar Learning Platform, CourseMill, The Training Arcade, CenarioVR, Rehearsal, Lectora Authoring Tool, ReviewLink, AssetLibrary customers.
ELB Learning (formerly eLearning Brothers) Overview
732 E. Utah Valley Dr. Suite 100
American Fork, UT, 84003, United States
1 801-796-2767
https://www.elblearning.com/
Ownership: - x
Number of Employees: 520
Functional Markets: HCM,
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
ELB Learning (formerly eLearning Brothers) Key Enterprise and Cloud Applications
The Rockstar Learning Platform, CourseMill, The Training Arcade, CenarioVR, Rehearsal, Lectora Authoring Tool, ReviewLink, AssetLibrary
ELB Learning (formerly eLearning Brothers) Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
ELB Learning (formerly eLearning Brothers) Revenue Breakdown By Type, $M:
ELB Learning (formerly eLearning Brothers) Enterprise Applications Revenues By Functional Markets, $M:
ELB Learning (formerly eLearning Brothers) Enterprise Applications Revenues By Verticals, $M:
ELB Learning (formerly eLearning Brothers) Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
ELB Learning (formerly eLearning Brothers) Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
ELB Learning (formerly eLearning Brothers) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified ELB Learning (formerly eLearning Brothers) Customers
No. of ELB Learning (formerly eLearning Brothers) Customers: 5000
No. of ELB Learning (formerly eLearning Brothers) Enterprise Applications Customers: x
No. of ELB Learning (formerly eLearning Brothers) Cloud Customers: x
No. of ELB Learning (formerly eLearning Brothers) Cloud Subscribers: x
ELB Learning has substantially broadened its customer base through recent acquisitions, solidifying its status as a globally recognized brand. Although a majority of ELB Learning's clientele is situated in Europe, the U.S., and India, the company's expansive global presence allows it to cater to diverse clients, including numerous high-profile global brands.
Renowned as a key player in the eLearning industry, ELB Learning serves over 5,000 commercial and government clients spanning various sectors and operating in more than 125 countries. Its user base encompasses six languages, featuring prominent organizations such as Kettering Health Network, TORONTO 2015 Pan Am/Parapan Am Games, Auto-Owners Insurance, MPHI, P&G, Telfort, Scotiabank, Norwich Union, Chrysler, Meijer, Pitney Bowes, United States Federal Agency, Micro Center Computer & Electronics, The Great-West Life, Grant Thornton, Translate Media, and numerous others.
ELB Learning (formerly eLearning Brothers) Market Opportunities, M&A and Geo Expansions
In May 2023, ELB Learning revealed its commitment to advancing technology by investing in the incorporation of artificial intelligence (AI) solutions across its products and services. A notable enhancement is the integration of an AI Wizard into CenarioVR®, ELB Learning's virtual reality (VR) learning product. This innovative AI Wizard allows users to effortlessly generate digital 360-degree images at the touch of a button.
CenarioVR goes beyond conventional VR learning experiences by providing a platform for employees to engage in immersive training. Through this VR training, individuals can hone their skills and enhance problem-solving capabilities within a secure and controlled virtual environment. As part of these technological strides, ELB Learning announced the appointment of John Blackmon, the current Chief Technology Officer (CTO), to the additional role of Chief AI Officer (CAIO). In his new capacity, Blackmon will lead the charge in steering all AI innovations within the company.
In February 2022, ELB Learning successfully raised $54 million in funding through a financing round spearheaded by RLG Capital and Trinity Investors. This significant financial infusion has empowered the company to actively pursue additional acquisitions and broaden its array of offerings. Consequently, ELB Learning is solidifying its standing as a premier provider of learning solutions in the market.
In the spring of 2021, ELB Learning introduced the latest additions to its product lineup, unveiling Lectora Desktop 21 and Lectora Online 5.0. These releases showcase the incorporation of Modular Development, a purposeful framework aimed at streamlining the course development process. Both authoring suites are available for purchase through eCommerce, ensuring easy and convenient accessibility to these cutting-edge tools. Furthermore, during the same period, The Training Arcade introduced a new game template called Wheel of Fortune, enhancing its suite of offerings in spring 2021.
During the autumn of 2021, the integration of the Rockstar Learning Platform LMS with Lectora and The Training Arcade was realized, simplifying the creation and delivery of captivating learning experiences. Additionally, Lectora was directly integrated with CenarioVR, ELB Learning's virtual reality course authoring platform, broadening the spectrum of creative options accessible to eLearning developers.
In August 2020, ELB Learning incorporated 3D model support into CenarioVR, allowing developers to seamlessly integrate dynamic and interactive objects into their virtual reality courses. This enhancement enables the integration of 3D objects in GLB format, granting developers the ability to animate and position objects within three-dimensional space. The result is a truly immersive and captivating learning experience for users.
In June 2020, ELB Learning introduced affordably priced authoring tool packages, comprising Silver, Gold, and Platinum suites. These packages encompass a mix of web-based, desktop, and VR authoring tools, along with access to the complete ELB Learning Asset Library. With the release of Lectora 19, the most recent desktop version of the tool, authors now have the versatility to create courses either on their desktop or in the cloud. These comprehensive packages also incorporate VR capabilities, empowering authors with a diverse set of tools to optimize the impact of their eLearning solutions.
ELB Learning (formerly eLearning Brothers) Risks and Challenges
Harmonizing the strategic direction among the diverse companies brought under the ELB Learning umbrella poses a substantial challenge for the organization. While the recent rebranding and swift expansion through acquisitions have elevated ELB Learning as a prominent figure in the learning and development industry, the successful integration of these acquired entities and their distinct capabilities is crucial. This integration is essential for providing a unified and comprehensive learning experience to ELB Learning's clientele.
ELB Learning (formerly eLearning Brothers) Ecosystem, Partners, Resellers and SI
In March of 2023, Docebo, a leading learning platform, joined forces with ELB Learning in a strategic partnership. This collaboration aims to collectively promote their products and services to enterprises pursuing a comprehensive approach that combines the strengths of both modern learning platform implementation and strategic content services.
The Rockstar Learning Platform facilitates the streamlined integration of courseware from OpenSesame, Trailiant, BizLibrary, and ELB Learning. This collaborative Learning Management System (LMS) expedites the instructional design process. Additionally, the platform supports the incorporation of rehearsal video coaching. Notably, all these products seamlessly integrate with each other for a cohesive and comprehensive learning experience.
ELB Learning (formerly eLearning Brothers) Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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