emBlue Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

emBlue Strengths, Domain Expertise, and Key Differentiators

EmBlue's impact on the IT industry is undeniably significant, with its strengths in cloud integration. As businesses strive to create meaningful connections with their customers, EmBlue's comprehensive platform proves instrumental in delivering personalized and effective communication strategies. With a forward-looking approach and a commitment to innovation, EmBlue stands as a beacon of excellence in the IT industry's customer engagement domain.

emBlue Recent Developments

As businesses migrate their operations to the cloud, cybersecurity takes center stage. emBlue's holistic approach to cybersecurity ensures that data stored in the cloud is fortified against unauthorized access. Advanced encryption, multi-factor authentication, and continuous monitoring form the pillars of emBlue's cloud security strategy, providing users with peace of mind in an era where data breaches are a constant threat.

emBlue Mergers and Acquisitions (M&A) Activities

In March 2021 emBlue, acquired Denver-based Zenman for their reputable expertise and phenomenal team. Zenman offers innovation in the world of web design and development, staying informed about web trends, while providing features to clients based on their industry and desired functionality. emBlue uses integrated communications channels like email, SMS, and push notifications with a permanent 360 success and tech team. The two groups will marry the individual companies’ expertise, optimizing customer experience and providing stellar results.

emBlue Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying emBlue applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of emBlue and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified emBlue Platform customers.

emBlue Key Enterprise and Cloud Applications

emBlue Platform

emBlue Revenues, $M:

emBlue Revenue Breakdown By Type, $M:

emBlue Enterprise Applications Revenues By Functional Markets, $M:

emBlue Enterprise Applications Revenues By Verticals, $M:

emBlue Revenues By Region, $M

emBlue Direct vs Indirect sales

emBlue Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified emBlue Customers

No. of emBlue Customers: 25000

No. of emBlue Enterprise Applications Customers: 25000

No. of emBlue Cloud Customers: 25000

No. of emBlue Cloud Subscribers: x

More than 25000 customers in the region use emBlue to manage their marketing automation campaigns and send emails, SMS and push notification. Companies from all industries use emBlue such as Naranja, YNF, Yapo, Costa, Claro, Banco Hipotecaria, Fenicio, Michael Page, Cencosud, Volala, El Comercio.

emBlue Market Opportunities, M&A and Geo Expansions

emBlue transcends the conventional boundaries of an Omnichannel HUB, emerging as a transformative force in the IT industry. Its integration synergy, flexibility, and scalability, coupled with a customer-centric approach, make it a cornerstone for businesses navigating the complex landscape of modern customer engagement. As opportunities beckon on both horizontal and vertical axes, emBlue stands poised to drive innovation and success for businesses willing to embrace the future of digital engagement.

emBlue Risks and Challenges

While emBlue's global presence spans 16 countries, the absence of sales revenues outside the Americas poses a significant challenge. To address this, emBlue must strategize its go-to-market approach, understanding the unique dynamics of each region. Internal risks such as organizational readiness and talent acquisition also require careful consideration to ensure a seamless global expansion. By proactively addressing these challenges, emBlue can unlock new revenue streams and establish itself as a truly global IT player.

emBlue Ecosystem, Partners, Resellers and SI

emBlue's commitment to fostering technology integrations and ecosystem partnerships positions it as a trailblazer in the competitive landscape. The strategic collaborations with CRMs, e-commerce platforms, System Integrators, and VARs underscore a holistic approach to addressing the diverse needs of businesses. As the IT industry continues to evolve, emBlue's forward-thinking integration strategies are poised to play a pivotal role in shaping the future of marketing automation and customer engagement. Some of them are: Magento, Facebook, Zapier, Woow Up Loyalty Marketing, and others.

emBlue Cloud Infrastructure Insights

Subscribe to read more about:

• emBlue Public Cloud and Infrastructure (IaaS)
• emBlue Platform (PaaS)
• emBlue Application Delivery
• emBlue Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: