Gupshup Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Gupshup Strengths, Domain Expertise, and Key Differentiators

Gupshup is reshaping the way businesses engage with their audiences. Established as a conversational messaging platform, Gupshup has emerged as a versatile solution for commerce, marketing, and customer support in the ever-evolving landscape of the digital age. At its core, Gupshup is more than just a messaging platform; it's an enabler of intelligent, context-aware conversations. By leveraging advanced natural language processing and artificial intelligence technologies, Gupshup empowers businesses to not only communicate effectively but to do so in a personalized and efficient manner. From facilitating commerce transactions to driving marketing initiatives and providing robust customer support, Gupshup offers a comprehensive suite of tools that align with the diverse needs of businesses operating in the digital space.

Gupshup Recent Developments

In 2023 Gupshup marked a significant milestone with the launch of ACE LLM (Large Language Models), a groundbreaking family of domain-specific language models. This innovation showcases Gupshup's commitment to pushing the boundaries of natural language processing (NLP) and artificial intelligence (AI). ACE LLM represents a tailored approach to language models, designed to excel in specific domains, thereby enhancing accuracy and relevance in conversations. This launch positions Gupshup at the forefront of AI-driven communication technologies, providing businesses with powerful tools to create more contextually aware and effective conversational experiences.

Complementing the ACE LLM launch, Gupshup introduced the Auto Bot Builder, a robust tool leveraging the formidable capabilities of OpenAI's GPT-3. This tool empowers developers and businesses to effortlessly build sophisticated chatbots and conversational agents without the need for extensive coding expertise. By harnessing the power of GPT-3, Auto Bot Builder enables the creation of conversational AI experiences that are not only highly responsive but also capable of understanding and generating human-like language. This democratization of advanced AI capabilities aligns with Gupshup's vision of making cutting-edge technology accessible to a broader audience, fostering innovation and efficiency in the development of conversational applications across various industries. The combination of ACE LLM and Auto Bot Builder signifies Gupshup's commitment to providing comprehensive and user-friendly solutions that redefine the landscape of conversational AI.

Gupshup Mergers and Acquisitions (M&A) Activities

Gupshup made significant waves in the tech industry through a series of strategic acquisitions in 2022. Each acquisition serves as a strategic pillar in Gupshup's commitment to pioneering the future of conversational AI and communication technologies. Among these noteworthy acquisitions is the incorporation of Active AI into the Gupshup ecosystem. Active AI's proficiency in conversational AI and natural language processing aligns seamlessly with Gupshup's vision of enhancing user interactions and automating business processes through advanced AI capabilities.

In parallel, Gupshup's acquisition of AskSid underscores its dedication to navigating the evolving landscape of the Internet of Things (IoT). By integrating AskSid's IoT solutions, Gupshup positions itself at the forefront of the connected world, empowering businesses to harness the potential of IoT for data-driven decision-making and innovative applications. Furthermore, Gupshup's strategic move to acquire OneDirect highlights its commitment to revolutionizing customer engagement. OneDirect's customer experience platform integrates seamlessly with Gupshup's portfolio, empowering businesses to deliver personalized and streamlined customer experiences, thereby aligning with the industry-wide shift toward customer-centric digital transformation.

Finally, Gupshup's acquisition of Knowlarity underscores the importance of cloud integration in communication solutions. As a cloud communications platform, Knowlarity brings valuable expertise to Gupshup, enabling the development of end-to-end cloud-based communication services. This move positions Gupshup to cater to the escalating demand for flexible and scalable communication solutions in today's digital age. Collectively, these four acquisitions solidify Gupshup's position as a key player in shaping the future of conversational AI, IoT, and cloud-based communication solutions in the dynamic and ever-evolving tech landscape.

Gupshup Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Gupshup applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Gupshup and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Gupshup Conversational Engagement Platform customers.

Gupshup Key Enterprise and Cloud Applications

Gupshup Conversational Engagement Platform

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Gupshup Direct vs Indirect sales

Gupshup Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Gupshup Customers

No. of Gupshup Customers: 45000

No. of Gupshup Enterprise Applications Customers: 33750

No. of Gupshup Cloud Customers: 28800

No. of Gupshup Cloud Subscribers: 70 million

Gupshup boasts a vast clientele of over 45,000 customers, exemplifying its widespread impact across diverse industries. Notable among these clients are global financial institutions like Standard Chartered and Axis Bank, as well as multinational companies such as AkzoNobel. For Standard Chartered and Axis Bank, Gupshup has played a pivotal role in transforming customer interactions through its advanced conversational messaging platform. From facilitating secure transactions to providing real-time updates, Gupshup's solutions have enhanced the overall customer experience for these leading banks. Additionally, AkzoNobel, a multinational in the paints and coatings industry, has leveraged Gupshup's platform to streamline communication channels, enabling efficient collaboration and engagement with stakeholders. These use cases underscore Gupshup's versatility in tailoring its solutions to meet the specific needs of clients across various sectors, establishing it as a trusted partner in the realm of conversational messaging and customer engagement.

Gupshup Market Opportunities, M&A and Geo Expansions

In a strategic move to enhance its suite of offerings, Gupshup unveiled its latest product, the Click-To-WhatsApp Ads Manager, in August 2023. This innovative tool represents a significant leap forward in the realm of conversational marketing, allowing businesses to seamlessly connect with their audiences on WhatsApp through interactive and targeted advertisements. Gupshup's Click-To-WhatsApp Ads Manager empowers marketers to create engaging campaigns that leverage the popularity of WhatsApp, facilitating direct and meaningful conversations with potential customers. This launch reinforces Gupshup's commitment to providing cutting-edge solutions that bridge the gap between businesses and their audiences, offering a streamlined and effective approach to harnessing the power of conversational messaging for marketing initiatives.

Gupshup Risks and Challenges

While Gupshup has positioned itself as a prominent player in the conversational messaging space, it is essential to acknowledge certain risk factors that may impact its operations and financial performance. One notable consideration is the competitive landscape, characterized by rapid technological advancements and the emergence of new entrants. Gupshup faces the challenge of maintaining its competitive edge amidst evolving industry dynamics. Additionally, regulatory uncertainties and compliance requirements in various regions may pose risks to the company's global operations. Moreover, as Gupshup expands its offerings and integrates advanced technologies, there is a risk associated with potential technical glitches, system failures, or cybersecurity threats that could compromise the integrity of its platform. Investors and stakeholders must be vigilant in monitoring these risk factors, ensuring a comprehensive understanding of the challenges that Gupshup may encounter as it navigates the complexities of the dynamic conversational messaging market.

Gupshup Ecosystem, Partners, Resellers and SI

Gupshup has cultivated a robust ecosystem that encompasses a diverse range of stakeholders, including Independent Software Vendors (ISVs), Channel Partners, System Integrators, Ad and media Agencies, and Consulting Firms. This strategic approach underscores Gupshup's commitment to collaborative innovation and the broad application of its conversational messaging platform. ISVs find value in integrating Gupshup's technology into their solutions, enhancing the versatility and functionality of their offerings. Channel Partners play a pivotal role in extending Gupshup's reach to new markets and audiences. System Integrators collaborate with Gupshup to seamlessly embed conversational capabilities into existing infrastructures. Ad and media Agencies leverage Gupshup's platform for targeted and interactive advertising campaigns. Consulting Firms benefit from Gupshup's expertise in enhancing client communication strategies. This inclusive ecosystem positions Gupshup as a key enabler for various industry players, fostering innovation and synergy across the converging landscapes of technology, marketing, and consulting.

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: