Hootsuite Strengths, Domain Expertise, and Key Differentiators
Hootsuite, founded by Ryan Holmes in 2008, is a social media management platform. Its dashboard interface facilitates integration with popular social networks like Twitter, Facebook, Instagram, LinkedIn, and YouTube. Headquartered in Vancouver, Hootsuite operates with nearly 1,000 employees across 13 locations, including Toronto, Bucharest, Milan, Rome, and Mexico City. With over 18 million users in 175+ countries, the company boasts a global presence.
Hootsuite Recent Developments
In May 2023, Hootsuite announced a partnership with TechSoup to enhance its HootGiving Program for nonprofits, leveraging TechSoup's Nonprofit Validation Services. Through HootGiving, eligible nonprofit organizations can save up to 75% on Hootsuite's social media management tools and Hootsuite Academy courses, empowering them to amplify their causes on social media. In September of the same year, Hootsuite established another partnership with GivingTuesday to support its global mission of increasing generosity. This collaboration provides GivingTuesday with pro bono services, digital tools, and access to Hootsuite Academy courses, enabling them to further their impact and collaborate on industry research and trends.
Hootsuite is in the final stages of preparing to go public on the Toronto Stock Exchange by the year's end, aiming to raise $200 million CAD.
In October 2021, Hootsuite and TINT, the enterprise User-Generated Content platform, strengthened their partnership to enable users to harness Employee-Generated Content (EGC) via Hootsuite Amplify. This collaboration enhances brand reach and awareness by empowering employee advocates to engage on social media. Notable organizations such as Sodexo, Meliá Hotels, Ochsner Health, and Georgia State University leverage Hootsuite Amplify to manage highly effective advocacy programs.
In March 2021, Hootsuite introduced new IGTV media and metrics accessible through the Instagram Graph API, unveiled by the social network on March 16, 2021. These analytics offer insights into popular content formats integral to the Instagram experience. Integrated into Hootsuite Impact, users can now track and analyze audience engagement on social media. With these API enhancements, Hootsuite Impact users gain deeper insights into their Instagram content strategies, including IGTV post-performance, alongside photos, videos, carousels, and stories. This data-driven approach enables users to optimize their content strategies and identify posts with the highest ROI by tracking metrics such as Impressions, Reach, Likes, Comments, Engagement, Saves, and Video views.
Hootsuite Mergers and Acquisitions (M&A) Activities
In early 2021, Hootsuite acquired Sparkcentral, a prominent SaaS provider specializing in digital customer engagement through 1:1 conversational messaging channels. Sparkcentral, headquartered in Hasselt, Belgium, and New York City, offers a top-tier social and digital customer care platform with extensive integrations into the core business systems of customer-centric organizations. Notable clients include Air Canada, Slack, JetBlue, Axa, and Careem.
In March 2017, Hootsuite acquired the Snapchat analytics solution developed by Naritiv, a Los Angeles-based content creation company serving major brands. Additionally, in February 2017, Hootsuite expanded its portfolio with the acquisitions of AdEspresso, a digital advertising technology leader, and LiftMetrix, a leading social analytics company.
Hootsuite Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Hootsuite applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Hootsuite and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified HootSuite, customers.
Hootsuite Overview
111 East 5th Avenue
Vancouver, BC, V5T 4L1, Canada
1 888-350-5191
https://www.hootsuite.com/
Ownership: - x
Number of Employees: 1400
Functional Markets: CRM,
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Hootsuite Key Enterprise and Cloud Applications
HootSuite,
Hootsuite Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Hootsuite Revenue Breakdown By Type, $M:
Hootsuite Enterprise Applications Revenues By Functional Markets, $M:
Hootsuite Enterprise Applications Revenues By Verticals, $M:
Hootsuite Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Hootsuite Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Hootsuite Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Hootsuite Customers
No. of Hootsuite Customers: 200000
No. of Hootsuite Enterprise Applications Customers: 4000
No. of Hootsuite Cloud Customers: 18million
No. of Hootsuite Cloud Subscribers: 18million
Hootsuite serves over 4000 enterprise organizations like AccorHotels, Allianz Worldwide Partners S.A.S., eHarmony, Monster, Sony Music Entertainment, and Virgin, enabling them to engage with customers across social media platforms. Operating on a freemium model, Hootsuite boasts over 200000 users in 200+ countries, including 80% of the Fortune 1000. Notable users encompass Facebook, the Obama administration, HBO, Martha Stewart Media, Virgin Group, SXSW, Panasonic, Australian Red Cross, Jetstar Airways, the City of Sydney, Zappos, The Gap, LockerGnome, WF, PepsiCo, Virgin, Fox, Sony Music, Roots Canada, Avis Budget Group, Inc., Allianz Insurance PLC, IKEA, Domino's, Roche and many more.
Hootsuite Market Opportunities, M&A and Geo Expansions
In 2023, Hootsuite experienced significant leadership changes. Irina Novoselsky was appointed as Chief Executive Officer in January, followed by Jessica Hartigan as Chief Revenue Officer and Ellen Terchila as Chief Customer Officer in May. Elina Vilk assumed the role of Chief Marketing Officer in August, and Dave Wynne was appointed Chief Financial Officer in December. These leadership transitions and their alignment will likely influence the company's continued success.
In August 2021, Hootsuite acquired Heyday, a Montreal-based conversational AI platform. Heyday enables brands to deliver personalized customer experiences through 1:1 messaging conversations. This acquisition aligns with the growing trend of commerce moving onto social and messaging platforms. With the largest customer base in the industry, Hootsuite aims to empower brands to fully leverage conversational AI, enhancing the overall customer experience.
In May 2021, Hootsuite appointed Manish Kamra as Senior Vice President, Software Development, tasked with devising the organization's long-term technology development strategy. Drawing on over 25 years of experience, Kamra aims to ensure the highest standards of quality, performance, scalability, and reliability. Previously at Ericsson, he held the role of VP, Software Development and Head of CENX Product Development. Kamra will leverage his expertise to evaluate emerging technologies, forge strategic partnerships, and oversee potential acquisitions at Hootsuite, while also managing corporate research and development for production operations and security.
Hootsuite Risks and Challenges
For well-known platforms such as Hootsuite, the focus lies in engaging enterprise customers by translating user interactions across various social networks into tangible, lasting value for their brands and shareholders.
Hootsuite Ecosystem, Partners, Resellers and SI
Hootsuite boasts over 250 leading partners and integrations, representing the largest ecosystem in the social media management platform industry. Key partners include Microsoft, BrandWatch, Slack, Edelman, and numerous others.
Hootsuite Cloud Infrastructure Insights
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- Hootsuite Public Cloud and Infrastructure (IaaS)
- Hootsuite Platform (PaaS)
- Hootsuite Application Delivery
- Hootsuite Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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