HubSpot Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

16 HubSpot

HubSpot Strengths, Domain Expertise, and Key Differentiators

HubSpot's suite of software solutions is instrumental in revolutionizing how businesses effectively attract, engage, and delight their customers. The comprehensive offering encompasses Marketing Hub, Sales Hub, Service Hub, CMS Hub, and a robust free CRM, providing companies with the essential tools to elevate their growth strategies.

Adhering to the inbound marketing methodology, HubSpot's capabilities span search engine optimization, blogging, social media management, content creation, email marketing, and analytics, forming a cohesive marketing automation engine tailored for diverse enterprises. Targeting companies with employee counts ranging from 10 to 2,000, HubSpot focuses on delivering CRM functionalities such as lead generation, website management, and an array of inbound marketing features.

Expanding its footprint in the sales force automation domain, HubSpot introduces its Sidekick app, a dedicated inbox productivity tool designed for sales professionals. This application facilitates tracking email opens and clicks, as well as efficient campaign and contact management.

In the realm of technology, HubSpot's Content Management System is intricately crafted in C#, utilizing the ASP.Net framework, and operates on IIS web servers. The company's server-side code is predominantly in Java, complemented by Python and NodeJs. Web servers predominantly leverage Nginx with Django for Python applications. Database architecture is a fusion of MySQL and HBase. HubSpot's Amazon EC2 servers run on the CentOS operating system, with Windows Server dedicated to C# app servers. The dashboard functionality is enhanced through API integration, extracting pertinent information, particularly link-related data, primarily from Moz.

HubSpot Recent Developments

In March 2022, HubSpot unveiled an enhanced version of its Service Hub, a sophisticated customer service software strategically crafted to empower companies in their pursuit of prioritizing and optimizing the customer experience. This revamped platform seamlessly integrates advanced functionalities, offering an authentic and interconnected service delivery. Service Hub stands as a catalyst, facilitating the translation of customer feedback insights into actionable enhancements for the customer journey. The inclusion of customizable tools and views is a testament to HubSpot's unwavering commitment to driving team efficiency and, ultimately, delivering unparalleled customer service experiences.

In October 2021, HubSpot took a significant stride in enhancing buyer interactions with the launch of HubSpot Payments, a comprehensive end-to-end payment solution. Inherent to the HubSpot CRM platform, this innovative payment solution is engineered to provide a more delightful and connected buyer experience. HubSpot Payments empowers companies to confidently and seamlessly accept payments in a more efficient manner, streamlining processes and reducing the need for multiple tools.

January 2019 witnessed another pivotal move from HubSpot with the introduction of a new integration with Zoom Video Communications. This integration is designed to elevate the quality of customer meetings and integrate video seamlessly into marketing, sales, and service activities. Through this integration, customers gain the automatic capability to use Zoom for hosting meetings scheduled directly from the HubSpot platform. Additionally, the integration enables the delivery of Zoom Video Webinars within the HubSpot environment, facilitated by a new Zoom workflow action. This strategic integration underscores HubSpot's dedication to providing users with enhanced and cohesive solutions for their collaborative and customer-facing endeavors.

HubSpot Mergers and Acquisitions (M&A) Activities

In February 2021, HubSpot strategically expanded its capabilities through the acquisition of The Hustle, a prominent media company recognized for its diverse content offerings, including newsletters, podcasts, and premium research content. This acquisition empowers HubSpot to enrich its community of scaling companies with a more expansive array of valuable content, covering a broader range of topics and delivered through various media channels.

In November 2019, HubSpot further strengthened its technological portfolio with the acquisition of PieSync, a rapidly growing real-time intelligent customer data synchronization platform. Distinguishing itself in the iPaaS landscape, PieSync offers a unique two-way sync of customer data, both current and historical, operating seamlessly in the background. This capability allows companies to redirect their focus from software management to customer engagement, optimizing valuable time resources.

September 2017 witnessed HubSpot's strategic move to acquire Motion AI, a company renowned for its industry-leading cross-platform technology. This technology empowers individuals to effortlessly create chatbots for websites, SMS, Facebook Messenger, Slack, and more, without the need for programming skills. By enabling companies to engage with consumers at their convenience, HubSpot addresses the imperative of timely responsiveness, ensuring no opportunities are left unexplored.

In the same transformative year, HubSpot's acquisition of Kemvi marked a significant leap into the realm of machine learning for sales and marketing. Leveraging Kemvi's proprietary algorithm, DeepGraph, HubSpot gained the ability to sift through millions of content pieces daily, deciphering buyer and prospect behavior. This invaluable information is then delivered to sales representatives, enhancing their outreach capabilities with more contextual and empathetic interactions. The integration of this technology into HubSpot CRM equips sales teams with additional tools, ensuring a nuanced and effective engagement with their contacts. This strategic move underscores HubSpot's commitment to staying at the forefront of technological advancements, providing its users with innovative solutions that transcend traditional boundaries.

HubSpot Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying HubSpot applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of HubSpot and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified HubSpot CRM, HubSpot Marketing, HubSpot Sales, customers.

HubSpot Key Enterprise and Cloud Applications

HubSpot CRM, HubSpot Marketing, HubSpot Sales,

HubSpot Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

HubSpot Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

HubSpot Revenues By Region, $M

Region% of Total Revenues2023 Total Revenues, $M2023 Enterprise Applications Revenues, $M2023 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

HubSpot Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

HubSpot Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified HubSpot Customers


No. of HubSpot Customers: 167386

No. of HubSpot Enterprise Applications Customers: 167386

No. of HubSpot Cloud Customers: 167386

No. of HubSpot Cloud Subscribers: x


HubSpot maintains a robust global customer base exceeding 167,386, spanning across more than 120 countries, all actively advancing their business endeavors through HubSpot's offerings.

Distinguished organizations within this clientele include Desk.com, Hy-Line Cruises, Mimio, Ektron, NEC Corporation, Heritage Environmental Services, Tufts Medicare, Thermo Fisher Scientific, AmeriFirst Home Mortgage, Northern Engraving, VeriFirst, Brightfire, Select International, SEERhealth, Sobieski Services, Tenon Tours, NSK Inc, Bell Performance, Vivonet, and various others. This expansive roster reflects the widespread adoption of HubSpot's solutions by diverse and influential entities, underscoring its global significance and impact in diverse industry sectors.

HubSpot Market Opportunities, M&A and Geo Expansions

In March 2022, HubSpot introduced HubSpot Creators, an innovative accelerator program designed to identify and invest in emerging creators on a global scale. The inaugural cohort of HubSpot Creators comprises eight podcast creators, leveraging HubSpot's extensive expertise in establishing media channels from the ground up. This program aims to facilitate the growth of creators' brands by providing dedicated resources and access to a network cultivated through HubSpot's own experience in building successful content platforms.

In August 2021, HubSpot launched CMS Hub Starter, a new tier of the company’s existing web content management system that gives marketers and developers the tools they need to generate business through their website. CMS Hub Starter is built with the needs of marketers in mind, prioritizing security, ease of use, and the ability to tap into customer data.

HubSpot Risks and Challenges

HubSpot has undergone a period of rapid growth and consequential organizational changes, anticipating a sustained expansion of its workforce and operational scale in the long term. The Company recognizes that effectively managing this growth and organizational evolution is imperative. Failure to do so could impede the execution of its business plan, compromise service quality, and pose challenges in effectively addressing competitive dynamics.

Prior to the implementation of its Restructuring Plan in January 2023, HubSpot experienced considerable growth in both headcount and operations. For instance, the full-time employee count increased from 5,895 as of December 31, 2021, to 7,433 as of December 31, 2022. This substantial growth has, and will continue to, exert significant pressure on the Company's management, administrative, operational, and financial infrastructure. HubSpot recognizes the importance of strategically navigating these challenges to maintain operational excellence and sustain its competitive edge.

HubSpot Ecosystem, Partners, Resellers and SI

HubSpot collaborates with a network of 2,500 partner agencies worldwide, playing a pivotal role in managing websites on behalf of their clients. This extensive network affords HubSpot a strategic advantage over competitors, enabling digital agencies to replicate successful web strategies across diverse client portfolios. These partnerships facilitate the seamless adoption of cutting-edge marketing automation and social media technologies, aligning with the partners' objectives.

Notable among HubSpot's esteemed partners are industry leaders such as Connection Model, Element Three, IMPACT Branding&Design, Kuno Creative, Marketing Engine, Square 2 Marketing, and others.

In a strategic move to fortify its global presence, HubSpot has expanded its footprint with additional offices in key locations, including Singapore, Dublin, Tokyo, Bogota, Colombia, Paris, and Berlin.

Furthermore, HubSpot boasts an extensive ecosystem with over 200 certified integrations, spanning various categories. These integrations encompass leading social media, email, sales, video, analytics, content, and webinar tools, providing users with a comprehensive suite of resources to enhance their operational efficiency and effectiveness.

HubSpot Cloud Infrastructure Insights

Subscribe to read more about:

  • HubSpot Public Cloud and Infrastructure (IaaS)
  • HubSpot Platform (PaaS)
  • HubSpot Application Delivery
  • HubSpot Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ



Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. Babson College, a United States based Education organization with 306 Employees
  2. Clemson University, a United States based Education company with 90 Employees
  3. ADP, a United States based Professional Services organization with 64000 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated
Babson CollegeEducation306$488MUnited States2024-12-22
SubscribeSubscribeEducation90$9MUnited States2024-11-14
SubscribeSubscribeProfessional Services64000$19.2BUnited States2024-10-23
SubscribeSubscribeProfessional Services60$6MDenmark2024-08-21
SubscribeSubscribeProfessional Services109000$34.8BGermany2024-08-04
SubscribeSubscribeBanking and Financial Services18000$11.5BUnited States2024-06-25