Immowelt Strengths, Domain Expertise, and Key Differentiators
The Immowelt Group operates as a leading provider of IT solutions tailored for the real estate industry. Established through the merger of Immowelt AG and Immonet GmbH, the Group offers a comprehensive suite of portals and software solutions catering to the diverse needs of the real estate sector. Key entities within the Immowelt Group include the Immowelt portals and Immonet, renowned as leading real estate platforms in the German-speaking region. Additionally, the Group's portfolio encompasses specialized interest portals such as umzugsauktion.de and bauen.de, alongside the Croatian real estate portal crozilla.com, enhancing its extensive range of offerings.
The Immowelt Group's secondary area of focus involves providing robust CRM software solutions tailored for the real estate sector, offering comprehensive support for modern real estate marketing endeavors. The group's suite of efficient software products includes estateOffice, estatePro, and estateSmart, which collectively cover the entire spectrum of real estate marketing needs.
Immowelt Recent Developments
In February 2023, Immowelt GmbH rebranded as AVIV Germany GmbH while retaining the esteemed Immowelt brand. This strategic move aligns Immowelt with the international AVIV Group, renowned for operating leading real estate platforms in Germany, France, and Belgium. With this transition, Immowelt presents its clientele with fresh and innovative solutions for real estate marketing and search.
Immowelt's complete acquisition and subsequent transfer of shares to the AVIV Group mark a pivotal step in accelerating its growth trajectory and fostering enhanced collaboration among the group's real estate platforms. Established in 2018 as a wholly-owned subsidiary by Axel Springer, the AVIV Group unifies digital classified businesses spanning real estate, automotive, and generalist sectors.
Immowelt Mergers and Acquisitions (M&A) Activities
In February 2024, AVIV Germany completed the acquisition of Neuraum Ventures, a company overseeing a house building platform in Germany and Austria, boasting an annual brokerage volume reaching into the billions. This strategic move combines Immowelt's market position as a leading real estate platform with Neuraum's expertise in house construction.
In October 2023, Immowelt's software division took a significant stride forward in its evolution. The division, along with its subsidiary Immosolve, merged to form an independent company. This consolidation enhances both development capabilities and market influence, pooling the expertise of over 50 specialists dedicated to pioneering CRM solutions for the real estate sector.
Immowelt Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Immowelt applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Immowelt and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Immowelt estateOffice, estatePro and estateSmart customers.
Immowelt Overview
Nordostpark 3-5
Nuremberg, x, 90411, Germany
49 91 1520 250
https://www.immowelt.de/
Ownership: - Axel Springer
Number of Employees: 600
Functional Markets: CRM, eCommerce, ERP Financial, ERP Services and Operations,
Key Verticals: Automotive, Banking and Financial Services, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation,
Immowelt Key Enterprise and Cloud Applications
Immowelt estateOffice, estatePro and estateSmart
Immowelt Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Immowelt Revenue Breakdown By Type, $M:
Immowelt Enterprise Applications Revenues By Functional Markets, $M:
Immowelt Enterprise Applications Revenues By Verticals, $M:
Immowelt Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
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| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Immowelt Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
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| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Immowelt Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Immowelt Customers
No. of Immowelt Customers: x
No. of Immowelt Enterprise Applications Customers: x
No. of Immowelt Cloud Customers: x
No. of Immowelt Cloud Subscribers: x
In March 2022, KSK-Immobilien, a subsidiary of Kreissparkasse Koln, leverages Immowelt's extensive experience and robust marketing platform to promote over 1,800 properties annually. This strategic collaboration aligns the largest real estate agent in the Rhineland with one of Germany's foremost real estate portals, fostering a long-term partnership.
In December 2021, OSTLAND Wohnungsgenossenschaft is modernizing its rental operations with the assistance of Immosolve. Simplifying the creation and presentation of property listings on their website and real estate portals, Immosolve streamlines the inquiry process digitally, enhancing efficiency. OSTLAND aims for a fully paperless rental workflow across its nearly 2,000 managed apartments in approximately 250 properties.
Some of Immowelt's clients include: Brockhoff & Partner Immobilien, Colliers International Frankfurt, Engel Canessa Immobilienberatung, Isaria Wohnbau, Immobilien Zentrum Regensburg Vertriebs, Athing & Eilers, Horta Immobilien, Südwestbank, PANDION, RUHR REAL, CALEO Advisors, Adler Immobilien, Heim-S-Immobilien, Kreuzer Immobilien, Furgber Immobilien, Hildebrand Immobilien, Victor Immobilien, Papke e.K. Immobilien-Anlagen, Junker Immobilien, Jürgen Weiss Immobilien, Reiner Dachert Immobilien, and many others.
Immowelt Market Opportunities, M&A and Geo Expansions
Immowelt stands as a premier CRM solution within the sector, offering products meticulously tailored to meet the diverse demands of contemporary real estate marketing.
Immowelt Risks and Challenges
In March 2021, Sebastian Hofelich assumed the role of Chief Financial Officer (CFO) at Immowelt, a transition that introduced inherent risks associated with changes in key executive positions.
In May 2019, Immowelt appointed Prof. Dr. Cai-Nicolas Ziegler as the new CEO, succeeding Carsten Schlabritz, who departed the company after 28 years. This leadership transition poses potential operational risks for the company's future endeavors.
Immowelt Ecosystem, Partners, Resellers and SI
Immowelt's headquarter is situated in Nuremberg, Germany, with additional offices in Hamburg, Berlin, Bad Bramstedt, Cologne, Schallstadt, Stuttgart, and Zagreb.
Immowelt Cloud Infrastructure Insights
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- Immowelt Public Cloud and Infrastructure (IaaS)
- Immowelt Platform (PaaS)
- Immowelt Application Delivery
- Immowelt Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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