Impartner Software Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Impartner Software Strengths, Domain Expertise, and Key Differentiators

Impartner provides sophisticated Partner Relationship Management (PRM) solution, empowering global companies to effectively manage their partner relationships and drive revenue and profitability through indirect sales channels. The platform integrates with major CRMs, third-party applications, and legacy systems. Furthermore, Impartner supports Single Sign-On (SSO) and adheres to industry-standard authentication protocols.

In July 2023, Impartner unveiled significant product updates for its Partner Marketplace. The enhanced Partner Marketplace now empowers vendors to directly connect potential customers with qualified channel partners. This innovative feature enables partners to prominently showcase their offerings on the vendor's primary website, leveraging this visibility to generate demand from the established connections.

Impartner Software Recent Developments

In October 2023, Impartner introduced their Solutions Marketplace. This new product release enables ecosystem partners to showcase their products and services within a client's channel, facilitating brand amplification and extended reach. Notably, this feature streamlines the process, eliminating the need for professional services or engineering resources for marketplace configuration and deployment.

In August 2023, Impartner unveiled a new Referral Management module for its PRM platform. This strategic enhancement formalizes referral and influencer programs within a vendor's partner ecosystem, recognizing the significance of referral relationships in addition to traditional channel partnerships.

In February 2023, Impartner launched Rewards Management in Impartner PRM to enhance partner loyalty and profitability for channel leaders. This feature streamlines rewards programs, reducing sales friction and encouraging partners to prioritize the company's products. The new SaaS tool automates progress tracking towards rewards, incentivizing partners to engage in crucial sales behaviors like deal registration and journey completion.

In June 2020, Impartner introduced the Impartner Channel Ignite PRM package, uniquely crafted to boost channel performance amid the challenging business landscape. Channel Ignite is designed for swift PRM implementation, enabling companies to efficiently manage channels despite limited personnel and financial resources. It empowers channel teams to extend their business through partners on the ground, particularly in situations where direct travel is currently impractical for the foreseeable future.

Impartner Software Mergers and Acquisitions (M&A) Activities

In August 2020, Impartner acquired TIE Kinetix's Through Channel Marketing Automation (TCMA) business, integrating their advanced Brand Control and Demand Generation technologies. This acquisition strengthens Impartner's position as the industry leader, offering a comprehensive channel management platform to help companies accelerate their channel performance.

Impartner Software Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Impartner Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Impartner Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Impartner PRM customers.

Impartner Software Key Enterprise and Cloud Applications

Impartner PRM

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Impartner Software Direct vs Indirect sales

Impartner Software Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Impartner Software Customers

No. of Impartner Software Customers: x

No. of Impartner Software Enterprise Applications Customers: x

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No. of Impartner Software Cloud Subscribers: 8000000

Impartner's customer base is expanding rapidly and includes notable names like Splunk, FireEye, Xerox, ADP, Fortinet, Kodak, Rackspace, Quantum, and numerous others. These esteemed clients trust Impartner to deliver the ideal partner experience for their channel partners.

Impartner Software Market Opportunities, M&A and Geo Expansions

In May 2022, Impartner secured $35 million in growth capital financing through a funding round led by CIBC Innovation Banking, with participation from existing investors including Brighton Park Capital, Savant Growth, and Emergence Capital. The funds will be strategically allocated to bolster investments in sales and marketing, refine go-to-market strategies, and enhance research and development initiatives, thereby accelerating the company's growth trajectory.

In October 2021, Impartner secured $50 million in funding, led by Brighton Park Capital, a growth equity firm specializing in software, healthcare, and tech-enabled services. Existing investors Savant Growth, Emergence, and Golub Capital also participated. This brought Impartner's total funding to over $113 million, supporting its growth roadmap through accelerated initiatives, strengthened sales and marketing resources, and expanded customer success programs for its growing global clientele.

With a $15 million funding round led by Emergence Capital, Impartner allocated resources to enhance its flagship Impartner PRM solution through research and engineering. Additionally, funds were directed towards bolstering sales and marketing efforts to capitalize on the growing market momentum for PRM. This strategic investment reflects the increasing importance of PRM as the primary and essential investment for companies looking to modernize their channel technology stack.

Impartner Software Risks and Challenges

In November 2023, Curtis Brinkerhoff assumed the position of Chief Revenue Officer, succeeding Bill Curran. Brinkerhoff's primary focus centers on refining growth strategies, aligning high-performing teams, and pursuing new customers, industry segments, and global markets to elevate the partner experience. This appointment underscores the company's ongoing commitment to strengthen its leadership team, ensuring effective customer service in the evolving business landscape.

In a preceding development in May 2023, Brent Taylor was appointed as Chief Financial Officer as part of the company's initiative to reinforce its leadership team and support the growth of channel teams. This leadership change also signals the potential for a new company strategy.

Impartner Software Ecosystem, Partners, Resellers and SI

In September 2023, Impartner revealed a strategic integration with PartnerTap, a cloud-based co-selling platform designed for enterprises. This collaboration introduces innovative product-level account mapping solutions, offering a unique opportunity in the partner management landscape. This integration provides companies with a comprehensive, ecosystem-wide perspective on their market, potential pipeline, and revenue analytics. It is set to transform the way businesses prioritize partner growth strategies and assess performance.

In May 2023, Impartner has forged a partnership with Amanda AI, an Automation as a Service (AAAS) company headquartered in Stockholm, Sweden. This collaboration aims to enhance channel ad campaigns and fuel Impartner's Google Ads for the Channel solution by leveraging the autonomous AI system of Amanda AI. The synergy draws on Impartner's nearly three decades of expertise in delivering channel solutions. The strategic partnership addresses the needs of organizations seeking cost-effective methods to expedite pipeline growth.

In the first quarter of 2023, Impartner has partnered with iPaaS providers such as Syncari, Tray.io and others to facilitate connections in a company’s ecosystem and eliminate inaccurate partner data. While Impartner has been longstanding integrated partners with Microsoft Dynamics 365 and Salesforce, the new integrations bridge the gap between a company’s additional direct sales systems and Impartner PRM.

Among other partners are Salesforce, Microsoft Dynamics, Oracle, NetSuite, Zoho CRM, Twilio, Zapier, SugarCRM, Slack, and other notable partners.

Impartner Software Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: