Integrate Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Integrate Strengths, Domain Expertise, and Key Differentiators

Integrate oversees, regulates, and evaluates marketing campaigns across various demand channels. This empowers marketers to initiate cohesive buyer experiences across channels, ensure the accuracy of data, gauge the effectiveness of their initiatives, and guide future strategic investments. Integrate collaborates with high-growth and enterprise entities such as Salesforce, Microsoft, Akamai, and Pluralsight, supporting them in implementing their Precision Demand Marketing strategies. Presently, Integrate's Demand Acceleration Platform plays a pivotal role in crafting more precise and personalized purchasing experiences. These experiences are designed to engage the right buyer with the appropriate message at the optimal stage of their buying journey, ultimately leading to increased conversions of leads into revenue.

Integrate Recent Developments

On June 5, 2023, Integrate revealed at Forrester's B2B Summit North America the introduction of Mobile Connect. This newly unveiled application empowers B2B marketers to collect data at third-party events, field gatherings, and any location where connections occur. Mobile Connect serves as an additional feature integrated into the Integrate Demand Acceleration Platform (DAP) and is set to be accessible for download on iTunes and Android app stores.

Integrate Mergers and Acquisitions (M&A) Activities

Integrate acquired London-based B2B event lead capture company Akkroo, adding a new, innovative way to capture and process leads in real-time at in-person events. Integrate’s customers will now be able to send event leads to sales teams as they happen, rather than waiting for event organizers to share lists post-event or manually process paper forms and business cards. This real-time handover to sales will help personalize the lead follow-up and accelerate pipeline-to-revenue from in-person trade shows, conferences, and events, which represent the largest area of B2B marketing investment. The $34 million USD acquisition is Integrate’s second in three months, underlining its aggressive strategy to unify all top-of-funnel marketing channels into a single platform. In January 2019, the company announced its acquisition of New York-based ListenLoop to grow its set of tools and solutions for account-based marketing (ABM) advertising. Integrate customers can now combine their face-to-face events, demand generation, social, and ABM digital advertising into a single platform, helping to solve the inefficiencies created by marketing fragmentation.

Integrate Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Integrate applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Integrate and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Integrate Demand Acceleration Platform (DAP) customers.

Integrate Key Enterprise and Cloud Applications

Integrate Demand Acceleration Platform (DAP)

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Integrate Revenues By Region, $M

Integrate Direct vs Indirect sales

Integrate Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Integrate Customers

No. of Integrate Customers: 500

No. of Integrate Enterprise Applications Customers: x

No. of Integrate Cloud Customers: x

No. of Integrate Cloud Subscribers: x

Among its customers are Instana, Lynchpin Media, Tenable, Splunk, Ivanti, leadiQ, Harland Clarke, Iron Mountain, Commvault, Avalara, Modulo, Promega, Planful, Trendmicro and many others.

Integrate Market Opportunities, M&A and Geo Expansions

In 2023, Integrate introduced Data Guardian, an advanced data protection solution designed to ensure that marketing leads meet high-quality standards and compliance requirements in the current regulatory landscape. Data Guardian utilizes AI-driven trust scoring and thorough auditing to provide safeguards against privacy breaches, enhance visibility into media partner performance, and optimize expenditure. Additionally, during the B2B Marketing Exchange (B2BMX), Integrate unveiled new dashboards aimed at providing enhanced visibility into account insights and campaign success. These added features are integrated into the Integrate Demand Acceleration Platform, allowing marketers and revenue teams to gain a deeper understanding of lead performance. They can also monitor budget pacing, total budget allocation, and remaining budget across various channels, enabling them to optimize and prioritize their marketing endeavors.

Integrate Risks and Challenges

Expanding their sales worldwide could be a challenge.

Integrate Ecosystem, Partners, Resellers and SI

In 2022, a collaboration between Integrate and 6sense, the prominent platform for B2B organizations aiming to generate predictable revenue, was revealed.

Integrate, is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of their LinkedIn lead generation campaigns. Using Integrate, marketers can now automate and seamlessly manage, validate, process and route new prospects generated from LinkedIn for immediate follow-up by sales and/or marketing. The agreement with LinkedIn Marketing Solutions introduces a critical new channel to demand orchestration: social. Pioneered by Integrate, demand orchestration is an automation layer that sits between top-funnel marketing efforts and marketing automation. This innovative approach eliminates inefficient, manual processes for feeding lead data into CRM or marketing automation systems. This enables B2B marketers to centralize all top-of-funnel demand generation processes and data. The Integrate platform also performs a series of automated steps to ensure the data is accurate, complete, and represents a legitimate lead. Integrate’s native connector with LinkedIn represents a key step in the company’s journey to enable marketers to drive efficiency and quality from new data sources.

Integrate Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: