Iterable Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Iterable Strengths, Domain Expertise, and Key Differentiators

Iterable is a customer activation platform designed to assist brands in delivering joyful experiences through harmonized, individualized, and dynamic communications on a large scale.

Iterable Recent Developments

In December 2020, Iterable launched a personalization solution known as Brand Affinity, aimed at assisting marketers in measuring sentiment and crafting more 'meaningful' customer experiences.

Iterable Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Iterable applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Iterable and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Iterable Platform customers.

Iterable Key Enterprise and Cloud Applications

Iterable Platform

Iterable Revenues, $M:

Iterable Revenue Breakdown By Type, $M:

Iterable Enterprise Applications Revenues By Functional Markets, $M:

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Iterable Revenues By Region, $M

Iterable Direct vs Indirect sales

Iterable Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Iterable Customers

No. of Iterable Customers: 1200

No. of Iterable Enterprise Applications Customers: 1200

No. of Iterable Cloud Customers: x

No. of Iterable Cloud Subscribers: x

Iterable boasts a diverse clientele of over 1200 companies, including prominent names such as Carvana, Zoopla, Coinbase, Booksy, Honeybook, among numerous others.

Iterable Market Opportunities, M&A and Geo Expansions

January 2022 marked a significant opportunity for Iterable with the appointment of Adriana Gil Miner as Chief Marketing Officer (CMO). Gil Miner's role encompasses the oversight of all facets of Iterable's marketing endeavors, including customer advocacy, strategy formulation, communications, brand stewardship, and global event management. With a distinguished background, Gil Miner previously served as CMO of Qumulo, a prominent enterprise data storage company. Before her tenure at Qumulo, she held the position of SVP of Brand Marketing & Events at Tableau, contributing significantly to establishing Tableau as a frontrunner in data analytics, ultimately facilitating its growth from $250 million to over $1 billion following the Salesforce acquisition. Gil Miner's appointment represents a strategic opportunity for Iterable to further enhance its marketing capabilities and solidify its position in the industry.

An exciting opportunity emerged in September 2022 as Iterable unveiled its expansion into Australia and New Zealand (ANZ) to cater to its expanding global customer network. Heading this initiative is Jeremy Smith, appointed as Vice President and Country Manager for Iterable ANZ. Smith will spearhead the implementation of Iterable's local go-to-market strategy, bolstering the company's foothold in the region. This strategic move by Iterable comes in direct response to escalating customer demand, reflecting a growing trend among businesses seeking enhanced levels of customer activation through advanced personalization, orchestration, and automation capabilities.

In July 2021, Iterable secured $200 million in a Series E funding round, with support from new investors such as Silver Lake, Adams Street Partners, Glynn Capital, and DTCP, as well as existing investors including CRV, Viking Global Investors, Blue Cloud Ventures, and Capital Ventures. This influx of capital will enable Iterable to further invest in its personalized, cross-channel, and AI-powered marketing solutions.

Iterable Risks and Challenges

The market within which Iterable operates is highly competitive. Failure to compete effectively could significantly impact Iterable's business, financial condition, and operational outcomes.

Iterable Ecosystem, Partners, Resellers and SI

Iterable offers an extensive partner program divided into three distinct categories: Implementation, Strategic Guidance, and Full-Service Support Partnership.

Iterable Cloud Infrastructure Insights

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• Iterable Public Cloud and Infrastructure (IaaS)
• Iterable Platform (PaaS)
• Iterable Application Delivery
• Iterable Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: