Linnworks Strengths, Domain Expertise, and Key Differentiators
Linnworks connects, manages, and automates commerce operations, empowering businesses to sell across various platforms and seize every revenue opportunity. It serves as a central platform for managing the online sales process, encompassing tasks from listing across selling channels to efficiently processing high volumes of orders and monitoring overall business performance.
Linnworks Recent Developments
On September, 2022, Linnworks announced the launch of its new Stock Forecasting product. This addition to the suite of products is designed to connect modern retailers with their customers globally in the effortless economy. The Stock Forecasting product, also referred to as demand planning, ensures that businesses maintain sufficient product levels to fulfill customer orders without tying up cash in unnecessary inventory.
When relying on manual processes, retailers and brands may encounter issues with timeliness and human error, often resulting in increased customer complaints. Critical forecasting variables such as seasonality and lead time may be undocumented or incorrect. Importantly, stock levels can become misaligned with demand, leading to missed sales opportunities due to insufficient inventory or unnecessary spending resulting from overstocking.
In October 2021, Linnworks, a commerce automation platform, unveiled live integrations with SPS Commerce, ShipBob, EasyPost, and Easyship. The new integrations were part of Linnworks' agnostic approach, enabling merchants to leverage any platform or maintain existing partnerships with service providers. These additions fortified Linnworks' provider ecosystem and enhanced the overall capabilities of the Linnworks platform, simplifying and expediting every facet of online selling.
Linnworks Mergers and Acquisitions (M&A) Activities
On September 1, 2022, Linnworks formally confirmed its agreement to acquire SkuVault, a prominent U.S.-based provider of inventory management systems ("IMS") and warehouse management systems ("WMS") software solutions. The acquisition unites two entities that share a vision of expediting growth for omnichannel sellers. The majority ownership of the combined company will be held by California-based growth investor Marlin Equity Partners.
Upon closure of the transaction, Linnworks and SkuVault will merge their strengths to provide the market with the most comprehensive IMS/OMS solutions. This combined offering boasts a best-in-class user experience, a wide range and depth of functionality, and agile, globally accessible implementation and support services.
In September 2021, Linnworks, a commerce automation platform, disclosed that Marlin Equity Partners (Marlin), a global investment firm managing over $7.6 billion in capital, executed a majority growth investment in Linnworks. The investment aimed to enhance Linnworks' product capabilities and expedite the company's global expansion. The day-to-day operations of Linnworks continued to be led by its CEO, Callum Campbell.
Linnworks Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Linnworks applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Linnworks and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Linnworks Total Commerce customers.
Linnworks Overview
Suite 3 2-4 Southgate
Chichester, x, PO19 8DJ, United Kingdom
44 20 3322-7375
https://www.linnworks.com/
Ownership: - Marlin Equity Partners
Number of Employees: 250
Functional Markets: eCommerce, SCM,
Key Verticals: Automotive, Consumer Packaged Goods, Distribution, Manufacturing, Retail,
Linnworks Key Enterprise and Cloud Applications
Linnworks Total Commerce
Linnworks Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Linnworks Revenue Breakdown By Type, $M:
Linnworks Enterprise Applications Revenues By Functional Markets, $M:
Linnworks Enterprise Applications Revenues By Verticals, $M:
Linnworks Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Linnworks Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Linnworks Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Linnworks Customers
No. of Linnworks Customers: 4000
No. of Linnworks Enterprise Applications Customers: 4000
No. of Linnworks Cloud Customers: x
No. of Linnworks Cloud Subscribers: x
The Linnworks commerce automation platform connects over 4000 businesses to millions of customers globally. Among Linnworks' clients are notable names such as Toyota, Ford, Gym+Coffee, DFS Furniture, Belkin, Spectrum Brands, Fnatic, and Superfood Market.
Linnworks Market Opportunities, M&A and Geo Expansions
On May, 2022, Linnworks launched an integration with eBay Fulfillment by Orange Connex (eF), aimed at streamlining logistics operations for ecommerce businesses navigating the global supply chain. This new offering provides Linnworks customers with visibility into their eBay Fulfillment activity, allowing seamless tracking of orders and inventory levels. Users can anticipate that eBay Fulfillment by Orange Connex, available through Linnworks, will simplify logistics—an integral aspect of operations for ecommerce businesses. In the U.K., eBay Fulfillment by Orange Connex recently introduced the first end-to-end fulfillment service for sellers, featuring faster delivery options, improved logistics management, more efficient processes, and enhanced seller protection.
In September 2021, Linnworks, a commerce automation platform, made public the majority growth investment from Marlin Equity Partners (Marlin), a global investment firm managing over $7.6 billion in capital. The investment aimed to enhance Linnworks' product capabilities and expedite the company’s global expansion. The day-to-day operations of Linnworks continued under the leadership of CEO Callum Campbell.
Linnworks Risks and Challenges
Linnworks has implemented several price increase plans in recent years, leading to the diversion of some users from utilizing their commerce automation platform.
Linnworks Ecosystem, Partners, Resellers and SI
In March, 2023, Linnworks, announced expansions to its rich ecosystem of ecommerce integrations. The platform has introduced new collaborations with key software providers in customer service, manufacturing, order fulfillment, and marketing tech, including Gorgias, Klavyio, Katana, and Shipmonk. With these integrations, along with connectivity to 100+ other solutions, Linnworks aims to streamline multichannel selling within a unified platform.
Gorgias, a customer support platform, enables sellers to build a strong brand and retain customers by providing accessibility through various channels such as email, live chat, phone, SMS texting, Facebook, Twitter, Instagram, and more. Katana, a manufacturing ERP, offers thousands of manufacturers a live view of their business through visual, intuitive, and easy-to-use software. ShipMonk, a 3PL (third-party logistics) platform, is designed to alleviate shipping and fulfillment stress, allowing ecommerce, DTC (direct-to-consumer), and subscription box companies of all sizes to focus on growth. Klaviyo, a marketing automation platform for ecommerce, assists sellers in delivering personalized experiences across marketing channels, enabling them to target the right audience and drive sales.
In June 2022, the UK-based e-commerce technology company, Linnworks, disclosed a partnership with Payoneer, the global leader in commerce technology and payments. This collaboration aims to streamline cross-border and B2B transactions for their customers. The integrated options provided by the partnership enable retailers to receive funds and make payments with competitive currency conversions, thereby presenting online sellers with an increased opportunity to expand their marketplace offering.
Linnworks Cloud Infrastructure Insights
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- Linnworks Public Cloud and Infrastructure (IaaS)
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- Linnworks Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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