LiveRamp Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

LiveRamp Strengths, Domain Expertise, and Key Differentiators

LiveRamp boasts several key strengths that solidify its position as a leader in the realm of data enablement platforms.Its core identity resolution capabilities serve as a foundational pillar, allowing for accurate and seamless connection of disparate datasets.This precision ensures that businesses can trust the integrity of their data, fostering confidence in decision-making processes.LiveRamp's expansive network provides unparalleled access to a diverse ecosystem of partners, amplifying collaboration opportunities and expanding the reach of data-driven initiatives.

LiveRamp's commitment to neutrality and interoperability ensures that its platform remains versatile and adaptable to varying business needs and preferences.

LiveRamp Recent Developments

LiveRamp partnered with Google Cloud to enable identity in the cloud as an infrastructural upgrade for customers. Through this partnership, customers can access LiveRamp’s identity capabilities via API through the Google Cloud Marketplace to build a unified view of the customer inside their data environment. This partnership enables customers to make data actionable, unlocking new use cases and ensuring they maximize their cloud data investment.

LiveRamp Mergers and Acquisitions (M&A) Activities

In 2024, LiveRamp its acquisition of Habu, a leading data clean room software provider. This strategic move, spearheaded by LiveRamp Chief Strategy Officer David Eisenberg, underscores the company's commitment to delivering scale, simplicity, and security in data sharing across organizations.This acquisition marks LiveRamp's continued investment in expanding its collaboration network and fortifying its identity and connectivity solutions.

LiveRamp Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying LiveRamp applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of LiveRamp and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified LiveRamp Platform customers.

LiveRamp Key Enterprise and Cloud Applications

LiveRamp Platform

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LiveRamp Direct vs Indirect sales

LiveRamp Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified LiveRamp Customers

No. of LiveRamp Customers: 920

No. of LiveRamp Enterprise Applications Customers: 920

No. of LiveRamp Cloud Customers: x

No. of LiveRamp Cloud Subscribers: x

LiveRamp has more than 1,370 employees in 13 offices around the world and serves 920 customers. Among its customers are: 1st Lake Properties, 21st Century Auto Sales, Abbott Laboratories, Aber's Truck Center, Academy of Art University, Academy of the Holy Angels, Acadiana Ford, Acantho, Acciona Energy North America, AccuWeather, Activision Blizzard, and many others.

LiveRamp Market Opportunities, M&A and Geo Expansions

In 2021, in the latest JAGGAER 21.1 release, the company introduces three distinct solutions: JAGGAER Adopt, Assist, and Advise. These offerings harness the power of the JAGGAER Digital Mind, delivering enhanced insights, contextual assistance, decision support, and automation. This empowers companies and their users to better embrace and utilize the JAGGAER ONE platform.

JAGGAER acquired 167 new customers in 2019, along with module expansion across the majority of the JAGGAER customer base, along with module expansion across the majority of the JAGGAER customer base. Driven by the introduction of the JAGGAER ONE platform, JAGGAER expects double digit top-line growth and continued acceleration of new customer wins in 2020.

LiveRamp Risks and Challenges

In 2023, LiveRamp appointed Lauren Dillard as Chief Financial Officer.Dependence on key personnel like Lauren Dillard for strategic leadership introduces succession risk and potential disruptions. External factors such as economic downturns or geopolitical tensions impact LiveRamp's financial performance and growth trajectory.

Lack of international sales.

LiveRamp Ecosystem, Partners, Resellers and SI

In 2023, Ad tech platform TripleLift, and data collaboration platform LiveRamp,announced an integration of TripleLift Audiences and RampID to give marketers almost limitless and scalable first-party audience solutions. The partnership brings together TripleLift Audiences, which delivers first-party data from publishers, with RampID, LiveRamp's durable, privacy-centric connectivity identifier, to offer lookalike addressability across the open web without relying on cookies, IDFAs, IP addresses, or other device IDs.

OpenX and LiveRamp, expanded their US partnership into Australia, providing local marketers with an improved way to reach audience segments on LiveRamp Authenticated Identity Infrastructure. As part of the integration, marketers will be able to increase their addressable reach and engage with their audiences across thousands of publishers’ inventory, including web, in-app, and connected TV (CTV) through the OpenX exchange.

LiveRamp announced an expanded global partnership with Carrefour to enable robust data collaboration, analytics, and innovation capabilities through LiveRamp’s Safe Haven. Safe Haven is available in the U.S., UK, France, China, Japan, and Australia, and, with Carrefour, is expanding to Spain, Italy, Belgium, Poland, Romania, Argentina, Brazil, and Taiwan.

LiveRamp Cloud Infrastructure Insights

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• LiveRamp Public Cloud and Infrastructure (IaaS)
• LiveRamp Platform (PaaS)
• LiveRamp Application Delivery
• LiveRamp Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: