Market Resource Partners , a FD Technologies Company Strengths, Domain Expertise, and Key Differentiators
In March 2021, MRP Prelytix welcomed Scott Matthews as the new CEO. With a successful background in technology and revenue growth, Matthews is poised to elevate MRP's position. Formerly the CEO of CrowdTwist, he brings valuable experience to drive MRP's continued success. Co-founder Kevin Cunningham remains for a smooth transition, expressing confidence in Matthews' leadership. Matthews envisions strategic announcements to fortify MRP's platform leadership and enhance client value.
MRP is recognized as a provider of predictive intelligence, delivering sophisticated account-based insights and analytics, alongside a comprehensive suite of B2B marketing and sales solutions. The MRP Prelytix platform stands out as the industry's exclusive global account-based marketing (ABM) and sales platform, providing enterprises with the capability to effortlessly connect with prospects across various channels, lines of business, regions, and languages in real time. This ensures a consistent and impactful engagement for organizations.
Market Resource Partners , a FD Technologies Company Recent Developments
In August 2022, RG utilized MRP Prelytix to seamlessly integrate data-driven ABM programs into comprehensive digital strategies for clients like Visa, RBC, and PwC. MRP's technology enables RG to efficiently identify and nurture new opportunities at scale, connecting brand advertising with pipeline and revenue. The partnership has proven effective, generating audiences aligned with Ideal Customer Profiles. Megan and RG have pioneered key ABM best practices, emphasizing integrated strategies, moving beyond intent data, and prioritizing actionable insights.
In July 2022, ServiceNow accelerated its time-to-market and tripled its pipeline by partnering with MRP for ABM strategies. Utilizing MRP Prelytix®, ServiceNow deployed targeted campaigns based on nuanced data signals, resulting in successful initiatives like a vaccine management campaign in response to a White House mandate.
In July 2022, EightBar, a global collective under WPP, partnered with MRP for international Account-Based Marketing (ABM). MRP's Next Generation Inside Sales, powered by MRP Prelytix, aligned with EightBar's modern buyer journey strategy. Choosing MRP over traditional vendors, EightBar aimed for accelerated pipeline growth and revenue generation. MRP's inside sales engaged intelligently with C-level leaders, prioritizing high-value accounts in 12 EMEA countries. Key factors setting MRP apart included consistent delivery and effective communication. Regular updates and reports highlighted high-value opportunities, showcasing MRP's capability in delivering meaningful results.
In January 2021, SecureWorks chose MRP for its predictive analytics and comprehensive suite of account-based marketing services. The collaboration involved defining SecureWorks' target market, analyzing resonant content, and creating buyer personas using MRP Prelytix. Leveraging real-time buying activity data, they pinpointed the market to target. MRP's account-based marketing solutions, including email, ad retargeting, and inside sales, were instrumental in their outreach efforts. Nichole attests to the program's success, citing an ROI exceeding 500%, attributed to precise targeting, impactful messaging, and timely delivery facilitated by MRP Prelytix.
In June 2019, LexisNexis opted for MRP Prelytix due to its comprehensive approach that extends beyond lead conversion to marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). The direct mail campaign resulted in 400 leads, accompanied by detailed survey responses, offering insights into each respondent's pain points and buyer's journey stage. The LexisNexis sales team scheduled more than 45 meetings and identified over $1 million in qualified pipeline opportunities post the initial direct mail wave. Praising MRP's commitment and precision in engaging with the right buyers across the entire funnel, LexisNexis experienced significant success, generating substantial opportunities in their first campaign with MRP.
MRP delivered good growth and is well placed following the launch of Prelytix 3.0, with enhanced AI and self-service capabilities.
Market Resource Partners , a FD Technologies Company Mergers and Acquisitions (M&A) Activities
FD Technologies completed the acquisition of Prelytix securing the entire issued share capital for an initial consideration of US$7.5m (£4.9m), with the possibility of a total consideration of up to US$20m (£13.0m). This strategic move strengthens FD's presence in the swiftly growing marketing technology sector. The acquisition is expected to have a positive impact on FD's financial performance for the fiscal year concluding on February 29, 2016.
Market Resource Partners , a FD Technologies Company Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Market Resource Partners , a FD Technologies Company applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Market Resource Partners , a FD Technologies Company and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified MRP Prelytix customers.
Market Resource Partners , a FD Technologies Company Overview
1818 Market Street 37th Floor
Philadelphia, PA, 19103, United States
1 215-587-8800
https://www.mrpfd.com/
Ownership: - FD Technologies
Number of Employees: 700
Functional Markets: CRM,
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Market Resource Partners , a FD Technologies Company Key Enterprise and Cloud Applications
MRP Prelytix
Market Resource Partners , a FD Technologies Company Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Market Resource Partners , a FD Technologies Company Revenue Breakdown By Type, $M:
Market Resource Partners , a FD Technologies Company Enterprise Applications Revenues By Functional Markets, $M:
Market Resource Partners , a FD Technologies Company Enterprise Applications Revenues By Verticals, $M:
Market Resource Partners , a FD Technologies Company Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Market Resource Partners , a FD Technologies Company Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Market Resource Partners , a FD Technologies Company Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Market Resource Partners , a FD Technologies Company Customers
No. of Market Resource Partners , a FD Technologies Company Customers: 2500
No. of Market Resource Partners , a FD Technologies Company Enterprise Applications Customers: 2500
No. of Market Resource Partners , a FD Technologies Company Cloud Customers: 2500
No. of Market Resource Partners , a FD Technologies Company Cloud Subscribers: x
Utilized by high-performing marketers globally, MRP Prelytix is deployed across 1,100 ABM programs spanning 100 countries to establish robust, omnichannel connections with target accounts. For organizations operating across diverse partners, lines of business, geographies, or industries, MRP Prelytix stands out as the singular ABM platform empowering sales and marketing teams to streamline the intricacies of their environment. It facilitates measurable and high-performance outcomes in terms of conversion, pipeline velocity, and closed revenue.
Market Resource Partners , a FD Technologies Company Market Opportunities, M&A and Geo Expansions
In the realm of market analytics, MRP finds its addressable market spanning diverse segments, including Account-Based Marketing (ABM)/marketing automation, sales intelligence, and customer data platforms. An internal assessment anticipates this market to surpass $20 billion by 2025, exhibiting an impressive annual growth rate exceeding 20%. The driving forces behind this market expansion lie in the increasing necessity to transition from traditional short-term marketing goals focused on lead generation to the implementation of a holistic marketing strategy aimed at fostering sustained long-term revenue growth.
Market Resource Partners , a FD Technologies Company Risks and Challenges
Market Resource Partners (MRP) is a provider of predictive ABM solutions, notably MRP Prelytix, known for innovative B2B marketing and sales solutions. Despite challenges from industry changes and emerging competitors, MRP remains agile, adapting to global economic conditions and emphasizing cybersecurity to navigate risks and seize market opportunities.
Market Resource Partners , a FD Technologies Company Ecosystem, Partners, Resellers and SI
In a significant development, MRP has entered into a strategic collaboration with Symphony Marketing, a distinguished entity in Japan. Under this partnership, Symphony Marketing is granted the status of a reseller for the MRP Prelytix platform within the Japanese market. Crafted to cater to the precise needs of sales and marketing executives, MRP Prelytix, along with MRP's programmatic display advertising offering, will be made accessible through Symphony Marketing. It is noteworthy that MRP Prelytix harnesses the robust capabilities of Kx, a renowned provider of high-performance streaming analytics and operational intelligence.
Market Resource Partners , a FD Technologies Company Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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