Metadata.io Strengths, Domain Expertise, and Key Differentiators
Metadata is an autonomous demand generation platform that automates the most critical but often tedious tasks in marketing to help companies efficiently scale their demand generation efforts. Through machine learning, a proprietary corporate-to-personal identity graph, and automatic optimization to revenue KPIs, Metadata’s platform generates demand from target accounts and converts them to customers much faster than legacy methods. Innovative B2B marketers at Zoom, Pendo, Udacity, and Vonage rely on Metadata to create harmony between marketing and sales, lower costs and save time, and ensure marketing drives revenue.
Metadata.io Recent Developments
Metadata is building the Marketing OS for B2B marketers, allowing customers to personalize the entire buyer journey, from ad clicks to product use.
In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in the marketing-sourced pipeline and over $2 billion in the influenced pipeline.
Metadata.io Mergers and Acquisitions (M&A) Activities
Metadata acquired Reactful in 2022 and enables a comprehensive Marketing OS, empowering B2B marketers to personalize the buyer journey dynamically. With enhanced website personalization, AI-driven automation, and expanded insights, marketers can optimize campaigns, increase ROI, and engage prospects more effectively, marking a significant leap in disrupting B2B marketing strategies.
Metadata.io Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Metadata.io applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Metadata.io and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Metadata customers.
Metadata.io Overview
1174 Technology Dr, Suite 212
San Jose, CA, 95110, United States
1 415 231-2211
https://www.metadata.io/
Ownership: - x
Number of Employees: 190
Functional Markets: CRM,
Key Verticals: Professional Services,
Metadata.io Key Enterprise and Cloud Applications
Metadata
Metadata.io Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Metadata.io Revenue Breakdown By Type, $M:
Metadata.io Enterprise Applications Revenues By Functional Markets, $M:
Metadata.io Enterprise Applications Revenues By Verticals, $M:
Metadata.io Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Metadata.io Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Metadata.io Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Metadata.io Customers
No. of Metadata.io Customers: 200
No. of Metadata.io Enterprise Applications Customers: 200
No. of Metadata.io Cloud Customers: x
No. of Metadata.io Cloud Subscribers: x
Metadata acquired over 110 new clients between 2021 and 2022, bolstering its clientele to a total of 200. Noteworthy among these clients are prominent entities such as Eightfold.ai, Fivetran, BigID, Pendo, ThoughtSpot, Zendesk Sell, Respond Software, alongside numerous others.
Metadata.io Market Opportunities, M&A and Geo Expansions
In March 2022, Metadata.io raised $40M in Series B Funding, led by Next47 and Resolute Ventures, with participation from a number of other SaaS founders and CEOs. The new capital will allow Metadata to develop a new software category while tripling down on its growth and expanding its platform capabilities to meet its vision as the first operating system for B2B marketers.
Metadata grew a staggering 711% YoY growth in the past 24 months.
In September 2020, Metadata.io raised $6.5m in an oversubscribed Series A round, led by Resolute Ventures. In the same period, Metadata launched a new product MetaMatch, a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn, and Programmatic Display using firmographic, technographic, and demographic data from their proprietary database of over 1.4B profiles.
Metadata.io Risks and Challenges
Metadata.io is still at the beginning of achieving big deals with enterprise customers.
Metadata.io Ecosystem, Partners, Resellers and SI
Metadata.io has various channel partners such as PMG, Vadidigital, omni lab, Directive, Refine Labs, QUALIFIED, Sendoso, bombora and many others.
Metadata.io Cloud Infrastructure Insights
Subscribe to read more about:
- Metadata.io Public Cloud and Infrastructure (IaaS)
- Metadata.io Platform (PaaS)
- Metadata.io Application Delivery
- Metadata.io Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/About Ushttps://www.appsruntheworld.com/taxonomy
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