MYOB Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

380 MYOB

MYOB Strengths, Domain Expertise, and Key Differentiators

MYOB provides a comprehensive suite of over 50 business management solutions, encompassing accounting, payroll, payments, retail point of sale, CRM, professional tax solutions, and more. Focused exclusively on the Australian and New Zealand markets, MYOB tailors its solutions to meet the specific needs of these regions. The company employs a multifaceted go-to-market strategy, involving direct sales, channel partnerships, and a vast network of over 40,000 accountants, bookkeepers, and consultants. This extensive network stands ready to support and assist small to medium-sized businesses across the region.

MYOB Recent Developments

In October 2023, Hegi Design House, known for cutting-edge furniture, opted for MYOB Business Lite in its second year to automate administrative tasks. Founder Nelli, eyeing global expansion, found the system seamlessly integrates with the business bank account, reducing data entry and ensuring efficient tracking of income and expenses. The transition saved time and pleased the accountant, allowing Nelli to concentrate on business growth and design innovation.

In September 2023, Multi Dwell Developments, led by Jason, embraced MYOB for efficient accounting, guided by a supportive accountant already familiar with the platform. The shared usage simplified financial tracking, while MYOB's user-friendly interface made it accessible, even for someone with limited accounting experience. The Capture App facilitated seamless receipt handling, especially for construction material purchases, saving valuable time. Additionally, MYOB's intuitive payroll system allowed Jason to easily adjust apprentice hours and compensation, contributing to a streamlined financial management process.

In October 2021, MYOB reaffirmed its commitment to transitioning more SMEs to the cloud with the launch of MYOB Business, a reimagined platform adopting a modular approach to business management. This consolidated SaaS platform combines Essentials and AccountRight product lines, allowing seamless transitions between subscription plans for evolving business needs. MYOB Business offers five subscription plans, catering to various business sizes, with a focus on enhancing the browser experience. This strategic move reflects MYOB's dedication to providing a versatile and tailored solution for SMEs in the dynamic business landscape.

In September 2021, MYOB unveiled a program designed to facilitate seamless recurring payments through direct debit capabilities for businesses. This new feature, known as MYOB Direct Debit, enhances MYOB's invoice payment workflow, providing a tightly integrated experience. Within the enhanced MYOB invoicing workflow, businesses can effortlessly request payment using a built-in "pay now" button or establish recurring direct debit arrangements. The automated reconciliation of invoices and subsequent payments to the profit and loss report ensures a fully streamlined end-to-end invoicing workflow.

In September 2021, MYOB embarked on a joint initiative with Procore Technologies, Inc. to introduce a seamlessly integrated platform tailored for construction firms. This collaborative effort followed MYOB's launch of the MYOB Advanced Construction Edition a year earlier. Procore, a leading provider of construction management software with over 1.6 million global users, teamed up with MYOB to provide Australian construction businesses with a cutting-edge digital solution. This comprehensive platform adeptly manages all facets of projects, spanning resource and project management, along with financials and payroll.

In April 2021, MYOB unveiled the MYOB Advanced Professional Services Edition, a revolutionary 360-degree business management solution tailored for large accounting practices. This extension of MYOB's cloud Enterprise Resource Planning (ERP) software empowers practice managers with heightened insights for operational efficiency, service optimization, and strategic guidance to small business clients. Catering specifically to practices with more than 25 employees, the MYOB Advanced Professional Services Edition exemplifies MYOB's dedication to delivering industry-focused solutions, complementing previously launched editions tailored for the manufacturing, building, and construction sectors.

MYOB Mergers and Acquisitions (M&A) Activities

In August 2022, MYOB expands its direct channel with the acquisition of Endeavour Solutions Australia's Greentree and MYOB Advanced practices, along with Addax Business Solutions. This enhances MYOB's in-house capabilities, including cloud hosting for Greentree customers, meeting the rising demand for cloud solutions. MYOB General Manager, Kim Clarke, highlights the strategic move to provide top-notch support to mid-market businesses undergoing system upgrades and transitioning to the cloud.

In November 2021, MYOB expanded its direct sales and service channel for Enterprise Resource Planning (ERP) solutions by acquiring Star Business Solutions, a distinguished business management and enterprise solutions partner. This strategic move aims to leverage Star Business Solutions' extensive experience in the global software market, focusing on customizing and implementing MYOB's on-premises ERP solution, Greentree. The acquisition aligns with MYOB's commitment to enhancing its capabilities and offerings in the ERP domain to meet the evolving needs of its clientele.

In July 2021, MYOB officially integrated GreatSoft Practice Management into its accounting software portfolio following a prior acquisition of the cloud-based business earlier that year. This strategic addition showcased at MYOB’s dedicated event for practice customers, positions GreatSoft as an integral component within MYOB’s product spectrum. Tailored for larger practices or those with intricate management requirements, GreatSoft enhances operational efficiency through features such as job management, timesheets, and work-in-progress tracking. This integration reflects MYOB's commitment to providing comprehensive solutions that cater to the diverse needs of its clientele, particularly within the realm of practice management.

In July 2021, MYOB took a strategic step by acquiring two distinguished enterprise solutions partners, Axsys and Exobiz. This acquisition is pivotal as MYOB endeavors to play a significant role in shaping its recently introduced direct sales and service channel designed specifically for mid-market clients. Unveiled in May, this channel model for ERP solutions reflects MYOB's commitment to bolstering sales and support capabilities, strategically positioning the company for substantial growth within the mid-market segment. This strategic move highlights MYOB's proactive stance in adapting to the evolving needs of its enterprise clientele.

MYOB Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying MYOB applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of MYOB and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified MYOB Essentials, MYOB Accountright, MYOB Essentials Payroll, MYOB Advanced, MYOB EXO, MYOB PayGlobal, MYOB GreenTree, MYOB Practice, customers.

MYOB Key Enterprise and Cloud Applications

MYOB Essentials, MYOB Accountright, MYOB Essentials Payroll, MYOB Advanced, MYOB EXO, MYOB PayGlobal, MYOB GreenTree, MYOB Practice,

MYOB Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

MYOB Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

MYOB Revenues By Region, $M

Region% of Total Revenues2023 Total Revenues, $M2023 Enterprise Applications Revenues, $M2023 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

MYOB Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

MYOB Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified MYOB Customers


No. of MYOB Customers: 30000

No. of MYOB Enterprise Applications Customers: 30000

No. of MYOB Cloud Customers: x

No. of MYOB Cloud Subscribers: 1.2 million


MYOB boasts a customer base exceeding 1.2 million businesses in Australia and New Zealand, comprising both on-premises installations and a growing number of online subscribers. Notable among MYOB's diverse clientele are Arcadia, DSK Engineering, Eastern Plant Hire, Trident, Adam Pest Control Pty Ltd, Catering Industries, Don Kibble, First Assistance, Nulab, Pristine Cleaning, Seashells Hospitality Group, Supply Chain Solutions, Tensens Cleaning Supplies, XPO Exhibitions, Australian Slate-Crete, Barkers of Geraldine, Brownies Mattress Direct, Prowler Proof, DDK Commercial Interiors, Rims Engineering, Edcon Steel, Enzed, Mustad, Floyd Instruments, Ullrich Aluminium, and various others.

MYOB Market Opportunities, M&A and Geo Expansions

Following the acquisition, with the support and expertise of KKR, MYOB is strategically positioned for future growth, expressing confidence in the sustained success of the business. Introducing the new MYOB Partner Program, centered on incentivizing learning, the initiative is expected to unveil fresh opportunities. In a pioneering move for all MYOB partners, the program offers complimentary certifications, starting with the MYOB Business Certification. As businesses frequently refer clients to MYOB, the program allows partners to undergo modules, becoming MYOB Business Certified and gaining comprehensive knowledge about MYOB Business for effective referrals. While traditionally focused on small businesses, MYOB is actively expanding its reach into the mid-market, broadening its target market and enhancing growth prospects.

MYOB Risks and Challenges

MYOB's strategic move into the mid-market indicates a substantial shift in the approach to identifying opportunities and the requisite sales processes for securing new business. The acquisition of Star Business Solutions is a commendable step toward mitigating potential risks associated with this transition.

MYOB is intensifying its focus on cloud-based solutions to align with market trends. However, to address the attrition of its on-premise customer base, the company may need to consider more strategic measures. Some clients are transitioning to cloud offerings provided by rapidly expanding vendors like Reckon and Xero.

MYOB Ecosystem, Partners, Resellers and SI

MYOB works with 3 types of partners Accountants and bookkeepers, Developer partner programs and API, Training and education providers.

In October 2021, MYOB unveiled a distinctive Partner Program that allows partners to accumulate reward points through ongoing learning initiatives. This program emphasizes education, fostering stronger relationships between partners and their clients. Its goal is to assist SMEs in strategic planning and the adoption of digital technology for business growth.

MYOB Cloud Infrastructure Insights

Subscribe to read more about:

  • MYOB Public Cloud and Infrastructure (IaaS)
  • MYOB Platform (PaaS)
  • MYOB Application Delivery
  • MYOB Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
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