ON24 Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

ON24 Strengths, Domain Expertise, and Key Differentiators

ON24 serves as a webinar marketing platform catering to demand generation, lead qualification, and customer engagement needs. Through its cloud-based infrastructure, businesses of any scale can host captivating live and on-demand webinars. Equipped with top-tier analytics compatible with major marketing automation and CRM systems, ON24 empowers marketers to refine demand generation strategies, streamline lead qualification processes, and expedite sales pipeline progression.

ON24 Recent Developments

In November 2021, ON24 made its debut in the HubSpot App Marketplace by integrating the ON24 Platform with HubSpot, a CRM platform tailored for scaling businesses. This collaboration aims to provide sales and marketing teams with comprehensive insights into prospect and customer interactions across both digital and in-person channels, empowering them to cultivate deeper, more personalized engagements.

In October 2021, ON24 introduced several innovations throughout the ON24 Platform. These advancements aim to bolster digital engagement for customers. Notable highlights include the unveiling of the latest iteration of ON24 Webcast Elite, the introduction of a new video-centric virtual event solution named ON24 Go Live, and enhanced capabilities for tracking prospect engagement data. Through these features, functionalities, and products, customers gain the ability to foster richer audience interactions and obtain valuable insights that fuel their sales and marketing efforts.

In April 2020, the ON24 Center for Marketing Transformation (CMT) was unveiled by ON24, with Cheri Keith, a former analyst at Forrester-SiriusDecisions, appointed as its strategy lead. With Keith at the helm, the CMT aims to equip its extensive network of more than 2000 customers with the tools and knowledge necessary to develop robust revenue marketing strategies, fostering resilience in their endeavors.

ON24 Mergers and Acquisitions (M&A) Activities

In April 2022, ON24 unveiled its acquisition of VIBBIO, a cloud-based video software company. VIBBIO specializes in simplifying the creation and editing of professional videos, requiring no prior experience. By integrating VIBBIO's technology into the ON24 Platform, every salesperson and marketer will gain the ability to craft video content that fosters increased engagement, generates valuable first-party data, and facilitates personalized interactions.

ON24 Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ON24 applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ON24 and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified ON24 Virtual Environments, ON24 Intelligence, ON24 Content Gateway, ON24 Engagement Hub, ON24 Connect, ON24 Target customers.

ON24 Key Enterprise and Cloud Applications

ON24 Virtual Environments, ON24 Intelligence, ON24 Content Gateway, ON24 Engagement Hub, ON24 Connect, ON24 Target

ON24 Revenues, $M:

ON24 Revenue Breakdown By Type, $M:

ON24 Enterprise Applications Revenues By Functional Markets, $M:

ON24 Enterprise Applications Revenues By Verticals, $M:

ON24 Revenues By Region, $M

ON24 Direct vs Indirect sales

ON24 Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified ON24 Customers

No. of ON24 Customers: 2122

No. of ON24 Enterprise Applications Customers: 2122

No. of ON24 Cloud Customers: 2122

No. of ON24 Cloud Subscribers: x

ON24's clientele comprises a broad spectrum of businesses, ranging from rapidly expanding startups to well-established Fortune 100 corporations, operating across various industries where B2B sales and marketing play pivotal roles. Key sectors served include technology, financial services, healthcare, industrial and manufacturing, and professional services, among others. With over 2000 companies and organizations relying on ON24's services, notable clients include IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, SAP, Appian, Cloudera, Forescout, MuleSoft, Okta, SendGrid, Tintri, Cylance, DocuSign, ProCore Technologies, Snowflake, Workfront, and many more.

ON24 Market Opportunities, M&A and Geo Expansions

In early 2021, ON24 transitioned into a publicly traded company listed on the New York Stock Exchange under the ticker symbol "ONTF." The initial public offering (IPO) raised approximately $428 million. The company's growth trajectory has been markedly accelerated by the effects of the Covid-19 pandemic. In the first nine months of 2020, revenues surged by 59% to reach $103.7 million, accompanied by a profit of $11 million.

In October 2021, ON24 announced the launch of the ON24 Digital Experience Platform in Japan, marking a significant step in the company's commitment to expanding its presence in the Asia-Pacific region. This move reflects ON24's dedication to scaling operations and catering to the growing customer base in the area. By introducing Japanese language support initially in ON24 Webcast Elite, ON24 is extending the global reach of its platform and services. This expansion provides local and multinational corporations with a comprehensive solution for digital engagement and access to valuable audience insights, enabling them to create more meaningful customer experiences in Japan.

ON24 Risks and Challenges

During both the 2019 and 2020 financial years, the top ten largest customers collectively contributed 22% of the Group's total revenue.

ON24 Ecosystem, Partners, Resellers and SI

Via their network of third-party integrations, customers can effortlessly merge their primary engagement data with various business systems, primarily focusing on marketing automation, CRM, and BI platforms. These integrations include connections with Adobe Marketo Engage, Oracle Marketing Cloud (Eloqua), and Salesforce Marketing Cloud (Pardot).

ON24 Cloud Infrastructure Insights

Subscribe to read more about:

• ON24 Public Cloud and Infrastructure (IaaS)
• ON24 Platform (PaaS)
• ON24 Application Delivery
• ON24 Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: