PROS Holdings Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

PROS Holdings Strengths, Domain Expertise, and Key Differentiators

PROS boasts over 20 proprietary patents and patents pending, underscoring the robustness of its scientific approach and the innovative prowess of its engineers. Utilizing AI and machine learning, our solutions empower businesses to swiftly and accurately price, configure, and market their offerings, tailored to individual customer needs. Daily, our technology facilitates over 400 million price adjustments and generates 1.7 billion forecasts across a diverse range of industries spanning over 30 countries worldwide.

PROS Holdings Recent Developments

In May 2022, PROS revealed the appointment of Grad Conn as the Chief Marketing Officer, reporting directly to Andres Reiner, the company's Chief Executive Officer. Conn's role encompasses spearheading the global marketing strategy, with particular emphasis on enhancing customer experience and fortifying the brand to bolster PROS' market dominance and propel its corporate growth.

In July 2021, PROS unveiled advanced intelligent Software-as-a-Service (SaaS) editions for the PROS Platform. These editions are crafted to foster a seamless and interconnected sales process across vital elements of the commercial engine, including direct sales, partnerships, marketplaces, and self-service interactions, extending to next-generation digital platforms. Through PROS Smart Price Optimization and Management as well as PROS Smart Configure Price Quote editions, businesses can flexibly adjust their digital sales strategies to suit the dynamic market conditions, ensuring profitable revenue optimization amidst ever-evolving market landscapes.

PROS Holdings Mergers and Acquisitions (M&A) Activities

In December 2021, PROS completed the acquisition of EveryMundo, a leading provider of fare marketing technology tailored for airlines.

In August 2019, PROS Holdings acquired Travelaer SAS, a digital innovator for the travel industry, for approximately $12 million. With Traveler, PROS further extends its comprehensive portfolio to enable airlines to transform the traveler’s digital experience across all retail channels: airline.com, mobile, and the New Distribution Capability (NDC) platform.

PROS Holdings Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying PROS Holdings applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of PROS Holdings and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified PROS Revenue Management, PROS Platform customers.

PROS Holdings Key Enterprise and Cloud Applications

PROS Revenue Management, PROS Platform

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PROS Holdings Direct vs Indirect sales

PROS Holdings Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified PROS Holdings Customers

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PROS serves a wide array of clients including notable names like Adobe, AeroMexico, Air Europa, Air Astana, Air China, Airgas, Air Serbia, AVIS, Avianca, Azul, Celanese, and numerous other prominent organizations.

PROS Holdings Market Opportunities, M&A and Geo Expansions

Over recent years, PROS Holdings has made significant investments in AI and machine learning technologies to drive pricing and revenue management capabilities, aiming to establish a unique competitive edge among its peers.

In August, PROS completed the acquisition of Vayant Travel Technologies, Inc., a privately held company headquartered in Sofia, Bulgaria, for $35 million. Vayant specializes in cloud-based software, offering advanced solutions for travel shopping, merchandising, and inspirational travel. This acquisition propels PROS forward in modern commerce innovation within the travel sector, enhancing its ability to provide added value to its travel-focused clientele. This strategic merger forms a comprehensive offer optimization solution, empowering travel companies to offer personalized choices and expanded options, fostering both customer loyalty and business growth.

PROS Holdings Risks and Challenges

PROS' offerings and services entail the storage, and to a lesser degree, the transmission of clients' proprietary data. Despite the deployment of security protocols and third-party security validations, these systems may remain susceptible to data breaches, viruses, malicious software, programming glitches, third-party attacks, or similar disruptive issues. Such vulnerabilities could lead to unauthorized access to both customer and company data, including intellectual property and other confidential business information, as well as IT systems.

Furthermore, any errors, defects, service disruptions, or performance issues could negatively impact the company's reputation and potentially harm customers' businesses. This could result in customers choosing not to renew contracts, delaying or withholding payments, leading to potential loss of future sales, or triggering other claims against PROS. Such outcomes could adversely affect subscription revenues, increase provisions for doubtful accounts, extend collection cycles for accounts receivable, or incur expenses and legal risks associated with litigation.

PROS Holdings Ecosystem, Partners, Resellers and SI

The PROS Partner Network (PPN) constitutes an ecosystem comprising advisory firms, technology partners, and systems integrators. Notable among PROS' technology partners are Microsoft, Salesforce, Icertis, Docusign, SAP, and Travelport.

PROS Holdings Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: