SABRE Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

SABRE Strengths, Domain Expertise, and Key Differentiators

Sabre Corporation is a leading technology provider for the global travel industry, offering software, data, mobile, and distribution solutions used by airlines and hotels worldwide. The company's services include managing passenger and guest reservations, revenue management, flight, network, and crew management. Sabre also operates a global travel marketplace, facilitating over $120 billion in estimated travel spend annually by connecting buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries.

SABRE Recent Developments

Sabre's consolidated revenue for the full year 2022 totaled $2.5 billion, a notable 50% improvement over the prior year, driven by a surge in global air, hotel, and other travel bookings as the industry continued its recovery from the COVID-19 pandemic. This growth showcases Sabre's resilience and ability to adapt to challenging market conditions, positioning it well for future opportunities.

In Avgust 2023, Sabre Corporation has unveiled Lodging AI, a new addition to its Sabre Travel AI™ capabilities, aimed at enhancing Content Services for Lodging in the travel sector. This AI-powered tool helps travel agencies boost hotel attachment rates by analyzing property attributes, customer trip segmentation, and preferences to offer personalized lodging options, potentially increasing revenue opportunities. Lodging AI's first two micro-services are now available, with future use cases planned, providing benefits such as improved efficiency for agents, more customized options for travelers, and increased profitability for Sabre custome

In March 2023, Sabre Corporation announced a partnership with Capillary Technologies to integrate Capillary's Loyalty Management solution into Sabre's platforms for airlines and hoteliers. This collaboration aims to provide valuable insights into customer loyalty data, enhance loyalty management, and improve customer experiences throughout the traveler journey, offering personalized interactions across all touchpoints. Capillary Technologies' AI-based loyalty management solution, recognized for its excellence by Forrester, is set to empower airlines and hoteliers to attract, retain, and delight travelers through advanced analytics and real-time recommendations.For Sabre Hospitality customers, the Capillary hospitality platform will be integrated with Sabre Hospitality SynXis applications, including Central Reservations, Property Hub, Voice Agent, and Booking Engine. For airlines, Capillary’s loyalty management solution can be integrated with SabreSonic, Customer Insights, Payment, and Dynamic Rewards products.

SABRE Mergers and Acquisitions (M&A) Activities

In July 2023, Sabre Corporation announced its acquisition of Techsembly, a hospitality e-commerce provider. Techsembly's automated platform helps hotels manage online stores and gift card sales, complementing Sabre's SynXis Retail Studio to offer hoteliers integrated retailing solutions and increase revenue streams. The acquisition reflects Sabre's commitment to enhancing its hotel commerce and distribution platform, positioning itself as a leader in the industry.

In October 2019, Sabre acquired Radixx, an airline retailing software provider with an established presence in the low cost carrier (LCC) space. As a combined portfolio, Sabre and Radixx will offer innovative and comprehensive solutions for all segments of the market, from LCC to network carriers.

SABRE Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SABRE applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SABRE and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sabre Airline Solutions, Sabre Property Management System, SynXis Central Reservation System, customers.

SABRE Key Enterprise and Cloud Applications

Sabre Airline Solutions, Sabre Property Management System, SynXis Central Reservation System,

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SABRE Direct vs Indirect sales

SABRE Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified SABRE Customers

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Sabre Hospitality Solutions boasts a global customer base of over 42,000 hotel properties across various sizes and serves clients in more than 160 countries worldwide. The company powers over 40% of the world's leading hotel brands, including Seibu Prince Hotels Worldwide, Wyndham Hotels & Resorts, Hyatt, Posadas, Louvre Hotels Group, Four Seasons, PLAYA, Mandarin Oriental, Shangri-La, Kempinski, The Leading Hotels of the World, among others.

SABRE Market Opportunities, M&A and Geo Expansions

Sabre has expanded its ecosystem through distribution agreements with several key airlines, including SAS, Royal Air Philippines, United Airlines, Air New Zealand, Finnair, and others. These agreements aim to enhance Sabre's presence in key geographic markets. As part of its mission to reimagine the business of travel, Sabre's Commercial Platform offers complete digital transformation solutions, including dynamic pricing capabilities, an API hub, a fast shopping engine, and a mobile-first workspace for airport agents, aiming to enhance customer experiences and drive revenue growth.

SABRE Risks and Challenges

Sabre's potential sale of its hospitality division poses both internal and external risks. Internally, challenges include optimizing operational efficiency and focusing on core businesses. Externally, market competition, evolving customer demands, and technological advancements could pose challenges. Revenue breakdown indicates that the division generated about $232 million in revenue but suffered a net loss of $21.7 million in earnings before interest, taxes, depreciation, and amortization. Customers, especially key ones like Wyndham Hotel & Resorts, will be critical in any buyer's assessment. Potential buyers such as Oracle and Accel-KKR could benefit from the sale, but uncertainty remains regarding the valuation and market interest in Sabre's hospitality unit.

SABRE Ecosystem, Partners, Resellers and SI

In January 2020, Sabre formed a 10-year strategic partnership with Google Cloud, aiming to enhance operational agility and develop new services for its airline, hospitality, and travel agency customers. While Sabre primarily conducts sales through a direct sales force, it also collaborates with resellers such as Hospitality Plus in South-East Africa and the Indian Ocean islands. In October 2018, Sabre expanded its partnership with Jet Airways, offering Sabre-connected agents access to the airline's full content until 2024, coinciding with India's rapid growth in domestic air travel and its expected rise as the world's fourth-largest travel and tourism economy.

SABRE Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: