Seismic Software Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Seismic Software Strengths, Domain Expertise, and Key Differentiators

Seismic is a sales enablement and marketing orchestration solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling Platform delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. The Seismic Storytelling Platform integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe.

Seismic launched new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Combined with Seismic’s market-leading personalization and content analytics, remote sellers can now come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time, resulting in higher win rates and faster sales cycles.

Seismic Software Recent Developments

In 2023, Seismic Software's in reimagining its workplace strategy amid the changing landscape brought about by the pandemic highlight its commitment to fostering a dynamic and inclusive work environment. Recognizing the evolving role of physical office spaces, Seismic embarked on a journey to redefine its headquarters in San Diego, partnering with industry leaders like Unispace to craft a workplace strategy centered on collaboration, connection, flexibility, inclusion, and wellness. Through extensive employee input and innovative design solutions, Seismic's new office space at Torrey Plaza reflects its dedication to promoting employee well-being and fostering a sense of belonging.

Seismic announced its Fall 2021 product release headlined by Digital Sales Rooms where sellers can collaborate with their buyers, provide hyper-relevant content, and deliver differentiated, personalized customer experiences. Seismic will be showcasing the new capability at INBOUND 2021, where the company will also feature its integration with HubSpot, a leading CRM for scaling companies.

Seismic expanded its Seismic Storytelling Platform with the acquisition of Percolate in November 2019. Seismic has also driven international expansion, including opening offices in France, Germany, and Australia in the past year.

Seismic Software Mergers and Acquisitions (M&A) Activities

Seismic acquired Lessonly, the training, coaching, and enablement solution. In conjunction with this acquisition, Seismic also announced the close of its Series G funding round of $170 million, led by Permira with participation from JMI Equity, Lightspeed Venture Partners, Jackson Square Ventures, Ameriprise, and funds and accounts advised by T. Rowe Price Associates, Inc. The latest funding brings Seismic’s valuation to $3 billion and will be used to continue expanding Seismic’s platform, R&D, and global footprint.

In December 2020, Seismic acquired Grapevine6, a patented social and digital sales engagement platform. With this acquisition, Seismic strengthens its ability to provide sales professionals with relevant content sourced from 11,000 third-party publishers. This will enable sellers to engage more frequently with their relationships through meaningful, authentic online conversations taking place on social media platforms.

In November 2019, Seismic acquired Percolate, a marketing campaign orchestration and content management platform. With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. This includes initial customer engagement via email, social, and other channels, as well as across customer-facing teams, such as sellers, customer success representatives, and partners.

Seismic Software Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Seismic Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Seismic Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Seismic Storytelling Platform customers.

Seismic Software Key Enterprise and Cloud Applications

Seismic Storytelling Platform

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Seismic Software Direct vs Indirect sales

Seismic Software Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Seismic Software Customers

No. of Seismic Software Customers: 2200

No. of Seismic Software Enterprise Applications Customers: 2200

No. of Seismic Software Cloud Customers: x

No. of Seismic Software Cloud Subscribers: x

Seismic Software counts more than 2200 customers including: Blackbaud, Cisco, Elekta, Citrix, illumina, Informatica, IBM and others.

Seismic Software Market Opportunities, M&A and Geo Expansions

There are significant opportunities for Seismic to further solidify its market presence and continue its upward trajectory. On the horizontal and vertical levels, there are untapped market opportunities waiting to be explored, providing avenues for expansion and diversification of services.Seizing opportunities in new regions, particularly in Europe and the Asia-Pacific, where Seismic has already seen remarkable growth, presents a promising path for further expansion.

With strategic appointments like Heather Cook as Vice President, APAC, and the addition of key executive positions, Seismic is poised to capitalize on these opportunities and strengthen its position as a leader in the industry.

Seismic Software Risks and Challenges

Seismic Software faces a spectrum of risks, both internal and external, compounded by go-to-market challenges. These risks encompass factors such as data security vulnerabilities, potential system malfunctions, and the ever-evolving landscape of competitors. With Heather Cole's recent appointment as Vice President, Market Growth, Seismic aims to navigate these challenges effectively, leveraging her expertise to bolster market presence and capitalize on growth opportunities

Seismic Software Ecosystem, Partners, Resellers and SI

Seismic in partnership with SV Academy, and the Sales Enablement Society, launched the Enableship program. Enableship offers training, coaching, mentorship, and a community network for placement of historically underrepresented candidates into entry-level enablement positions. Seismic, SV Academy, Sales Enablement Society, and partner companies across various industries aim to create an inclusive enablement community and expand wages by democratizing opportunity for job-seekers of all backgrounds.

In September 2021, Seismic expanded its New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two local partners.

Seismic exceeded 100 technology integrations that provide customers with the sales enablement industry’s largest partner ecosystem. Ranging from CRM and business intelligence to marketing automation and sales engagement, Seismic is purpose-built to work with any application to enhance customer experiences, increase platform engagement, and add value throughout a company’s sales and marketing technology stack. Technology partnerships that have contributed to the breadth and depth of Seismic’s partner ecosystem include: Customer Intelligence: Gong, Introhive; CRM: Salesforce, Microsoft Dynamics, SugarCRM, Oracle, Pegasystems; Sales Readiness: Lessonly, Brainshark, MindTickle, Allego; Sales Engagement: SalesLoft, Outreach, Salesvue; Productivity: Office 365, GSuite, Microsoft Teams, Slack; Business Intelligence: Snowflake, Domo, Clari, Sisense; Marketing: Oracle Eloqua, Adobe Marketo, Adobe Marketing Cloud.

Seismic Software Cloud Infrastructure Insights

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• Seismic Software Public Cloud and Infrastructure (IaaS)
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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: