Showpad Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Showpad Strengths, Domain Expertise, and Key Differentiators

Showpad provides a comprehensive sales enablement platform encompassing digital content, training, and coaching. With robust growth, the company recently bolstered its executive leadership team in preparation for further market expansion.

Showpad continues its focus on personalized coaching and training, integrating MeetingIQ, its call recording and transcription tool, directly into its platform. This integration enables sellers to swiftly access relevant content and presentations during opportunities, facilitating faster learning and improved delivery. Personalization is achieved through seamless integration with off-the-shelf presentations and office products, allowing users to search through personalized assets and track insights. Additionally, Showpad features a "dynamic document editor" for collaborative internal deal spaces, ensuring unified messaging and reducing conflicting information for buyers.

Showpad's roadmap involves improving AI capabilities, such as MeetingIQ and PitchIQ for analyzing representative and buyer data sentiment and enhancing unified reporting features for measuring content engagement, user activity, and content ROI.

Showpad Recent Developments

Throughout 2022, Showpad maintained its commitment to enhancing enterprise-grade capabilities and reporting features.

In August 2021, Showpad introduced Showpad Video, a cutting-edge video messaging feature designed to enhance asynchronous communication for sales teams within the Showpad platform. Showpad Video streamlines the process of creating impactful video content, seamlessly integrated into users’ workflow. By leveraging the power of video, Showpad Video facilitates authentic engagement, accelerates sales cycles, provides context to shared content, and enables bite-sized learning. Users can personalize videos with logos and screen captures before sharing them directly with prospects, customers, and team members. Showpad Video ensures compliance with personal data regulations, offering end-to-end encryption and unlimited hosting capabilities, while also providing insights through Showpad Analytics.

Showpad Mergers and Acquisitions (M&A) Activities

In 2018, Showpad expanded its sales enablement capabilities through the acquisition of two technology companies: LearnCore, a sales training software acquired for $50 million, and Voicefox, a meeting intelligence platform.

Showpad Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Showpad applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Showpad and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Showpad Sales Enablement Platform, Showpad Content, Showpad Coach customers.

Showpad Key Enterprise and Cloud Applications

Showpad Sales Enablement Platform, Showpad Content, Showpad Coach

Showpad Revenues, $M:

Showpad Revenue Breakdown By Type, $M:

Showpad Enterprise Applications Revenues By Functional Markets, $M:

Showpad Enterprise Applications Revenues By Verticals, $M:

Showpad Revenues By Region, $M

Showpad Direct vs Indirect sales

Showpad Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Showpad Customers

No. of Showpad Customers: 1500

No. of Showpad Enterprise Applications Customers: 1500

No. of Showpad Cloud Customers: 1500

No. of Showpad Cloud Subscribers: x

Showpad boasts over 1,500 clients across 50 countries, counting esteemed names such as GE Healthcare, Kimberly-Clark, Unilever, Honeywell, Basware, JustEat, Lanxess, Iron Mountain Incorporated, Blue Prism, and numerous others among its clientele.

Showpad Market Opportunities, M&A and Geo Expansions

In March 2023, Showpad seized a significant opportunity by appointing Jon Borgese as its new Chief Marketing Officer (CMO). With over 15 years of marketing leadership experience gained at high-growth tech companies like Front, LivePerson, and Intermedia, Jon is well-positioned to elevate Showpad's presence in the sales enablement category. His mandate includes enhancing awareness of Showpad's Enablement Operation System (eOS™) and refining messaging to address customer challenges and pain points effectively. This strategic move sets the stage for Showpad to strengthen its market position and better serve its clientele.

In June 2021, Showpad announced a new era of modern selling in B2B commerce. Witnessing significant growth across its Platform and organization as businesses adapt to meet the needs of informed buyers, Showpad commemorates its 10th anniversary. The company highlights a remarkable 58% year-over-year Platform growth in 2020 and boasts a client base of 1,500 customers spanning over 50 countries, including prominent names such as Bridgestone, Kimberly-Clark, and Unilever. Amidst the pandemic, Showpad facilitated closer collaboration between buyers and sellers, with a notable 350% year-on-year increase in buyers on the Platform and a 600% surge in engagement between buying and selling teams. In 2020, revenue teams increasingly relied on Showpad to navigate the buying process, with a doubling in the use of sophisticated virtual experiences for guided selling. To accommodate this growth, the Showpad team aims to recruit 250 employees by the year's end.

Showpad Risks and Challenges

The verticalization and expansion of its ecosystem may prove crucial for sustained success.

Showpad Ecosystem, Partners, Resellers and SI

Showpad's partner ecosystem comprises more than 100 technology and solution partners, each specializing in distinct areas such as content development, sales methodology implementation, integrations, and more. These partnerships play a vital role in driving success for Showpad customers.

In February 2020, Showpad collaborated with Threekit to introduce advanced 3D visualization and augmented reality capabilities to its platform, enhancing buyer engagement and elevating the effectiveness of virtual sales experiences. This partnership enables organizations selling physical products to leverage Threekit's technology within the Showpad platform, allowing for real-time configuration of 3D and augmented reality content. This integration facilitates the delivery of immersive product experiences to buyers, a crucial aspect as many sales interactions continue to be conducted virtually. Companies with complex or customizable product portfolios, such as those in life sciences, medical devices, consumer products, home furnishings, and building materials, face challenges in effectively presenting and engaging buyers with their vast array of options. Visualizing such extensive product offerings, whether in-person or virtually, poses significant hurdles, making solutions like this collaboration invaluable.

Showpad Cloud Infrastructure Insights

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• Showpad Public Cloud and Infrastructure (IaaS)
• Showpad Platform (PaaS)
• Showpad Application Delivery
• Showpad Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: