Sitecore Strengths, Domain Expertise, and Key Differentiators
Sitecore's comprehensive digital experience platform empowers top-tier brands to forge meaningful connections with their customers by delivering relevant digital experiences. Through seamless integration of omnichannel content, frictionless commerce, and ongoing personalization, Sitecore ensures a compelling and tailored interaction with each customer. In a strategic move, Sitecore has introduced OpenAI Generative AI integration to its fully composable software solutions. This integration enables marketers to optimize efficiency, personalize content, and scale production across their marketing technology stack, thereby enhancing overall performance and customer engagement.
Sitecore Recent Developments
In October 2023, Sitecore introduced XM Cloud Plus and Sitecore Accelerate to streamline businesses' transition to cloud-based digital experiences. XM Cloud Plus enhances content management with AI-powered search and omnichannel capabilities. Sitecore Accelerate aids the migration process for existing customers. Additionally, new Generative AI features further empower marketers with hyper-personalized content creation and advanced search capabilities.
In October 2021, Sitecore released Sitecore Experience Manager Cloud – the first entirely cloud-native CMS offering the design flexibility, integration-friendliness, and authoring experience for business users to create and deliver personalized digital experiences. With this new addition to the Sitecore Digital Experience Platform (DXP), Sitecore offers the first SaaS offering of its kind that reimagines how content, experience orchestration, commerce and analytics support modern enterprises. The company also announces a range of new product updates that integrate recent acquisitions, and the launch of a subscription-based learning resource.
In July 2020, Sitecore released version 3.4 of Sitecore Content Hub, offering new robust, streamlined and scalable capabilities to help brands accelerate their digital transformations. Sitecore Content Hub version 3.4 offers enhanced Digital Asset Management (DAM) capability with leading edge innovations in artificial intelligence (AI) and video capabilities, in addition to improving workflows and ease of use with extended integration to third-party solutions.
In March 2020, Sitecore has named Tom De Ridder as chief technology officer, reporting to Sitecore chief executive officer, Mark Frost. In his new role, De Ridder is chartered with heading Sitecore’s critical future-focused technology innovations, including Sitecore Content Hub and the forthcoming SaaS version of Sitecore’s market-leading digital experience platform. Alongside De Ridder’s appointment, Sitecore also has expanded the role of Desta Price, the company’s executive vice president of product management. In addition to driving the product vision and strategy for the entire Sitecore product portfolio, Price will now lead engineering for Sitecore’s current platform technologies, including Sitecore Experience Platform and Sitecore Experience Commerce, as well as Sitecore AI.
Sitecore Mergers and Acquisitions (M&A) Activities
In March 2021, Sitecore finalized the acquisition of Boxever Ltd., a Software-as-a-Service (SaaS) company specializing in Customer Data Platform solutions for decision-making and experimentation. This strategic move aims to expedite the development and deployment of Sitecore's inaugural SaaS-based Digital Experience Platform.
Sitecore Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sitecore applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sitecore and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sitecore Experience Platform, Sitecore Content Hub customers.
Sitecore Overview
101 California Street Suite 1600
San Francisco, CA, 94111, United States
1 415-380-0600
https://www.sitecore.net/
Ownership: - x
Number of Employees: 2100
Functional Markets: Content Management, CRM, eCommerce,
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Sitecore Key Enterprise and Cloud Applications
Sitecore Experience Platform, Sitecore Content Hub
Sitecore Revenues, $M:
Type/Year | 2022 | 2023 | YoY Growth, % |
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Total Revenues, $M | Subscribe | Subscribe | Subscribe |
Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Sitecore Revenue Breakdown By Type, $M:
Sitecore Enterprise Applications Revenues By Functional Markets, $M:
Sitecore Enterprise Applications Revenues By Verticals, $M:
Sitecore Revenues By Region, $M
Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
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Americas | Subscribe | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe | Subscribe |
Sitecore Direct vs Indirect sales
Region | Direct Sales | Indirect Sales | Total |
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Type % | Subscribe | Subscribe | Subscribe |
Revenues, $M | Subscribe | Subscribe | Subscribe |
Sitecore Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Sitecore Customers
No. of Sitecore Customers: 3000
No. of Sitecore Enterprise Applications Customers: x
No. of Sitecore Cloud Customers: x
No. of Sitecore Cloud Subscribers: x
Sitecore stands as the premier platform integrating content, commerce, and data to drive millions of daily digital experiences for over 3,000 trusted brands worldwide. With 800+ global partners and a vibrant community of 20,000+ members, it delivers seamless, immersive interactions. Notable clients include American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, Volvo Cars,The Canadian Nurses Association, RAC Western Australia, Therapeutic Research Center, Yarra City Council, Delaware North, DOM Security, Ruth’s Hospitality Group, Two Roads Hospitality, Nerium International, Qualicaps, Tyres4U, American Bath Group, and many others.
Sitecore Market Opportunities, M&A and Geo Expansions
In February 2024 Sitecore named Kensaburo Tamura as the Area Vice President for Japan. With extensive experience in technology leadership, Mr. Tamura will drive company growth in Japan, focusing on content, data, and online commerce strategies. His appointment underscores Sitecore's commitment to exceeding customer expectations in the digital realm. Mr. Tamura's role will involve spearheading sales, strategy, and growth initiatives in Japan, focusing on facilitating the transition to SaaS and leveraging composable solutions.
In January 2021, Sitecore secured backing for a large-scale growth plan fueled by $1.2 billion in investment. This massive investment, the largest-ever capital investment in the martech space, comes less than five months after Steve Tzikakis joined the digital experience delivery leader as CEO.
In January 2020, Sitecore partnered with Productsup, provider of e-commerce data integration. The partnership will enable their enterprise customer bases to implement personalized digital experiences and seamless end-to-end product content flow to support a business ecosystem of channels, suppliers and customer experiences.
Sitecore Cloud delivers next-generation platform-as-a-service (PaaS) native support for the entire Sitecore solution. Empowering marketers to more quickly execute digital initiatives in context of customer interactions, Sitecore Cloud leverages the speed and agility of Microsoft Azure’s PaaS development and deployment environment.
Sitecore, having already brought its Web Experience Manager to Azure, will be offering the entire Sitecore Experience Platform and Sitecore Commerce on Azure. As a modular open platform, Sitecore provides customers with the choice to start with basic web and mobile content management, and expand to add other integrated solutions such as Commerce, email automation, and other omnichannel options to fit any environment and budget.
In May 2019, Sitecore's acquired his partner Hedgehog. Hedgehog is a digital consultancy focused on implementing Sitecore and other marketing technologies. At the root of the disquiet is the suggestion that Sitecore, through the acquisition, is dipping its toe into the client services ecosystem, revenue that it previously was committed to preserving for its legion of agency In November 2018, Sitecore completed the acquisition of Stylelabs and incorporated Stylelabs' digital asset management, marketing resource management and product information management applications into its Experience Cloud.
In October 2017, Sitecore Launched Version 9 of Sitecore XP and XM. The new Sitecore Experience Cloud, which offers a range of content management, digital marketing, and commerce tools as well as continuously optimized experiences, new approaches for collecting customer data, and real-time insights using machine learning. As part of the announcement, Sitecore announced a significant Version 9 release of its flagship Sitecore Experience Platform (XP) digital experience platform and Sitecore Experience Manager (XM) web CMS.
Sitecore Risks and Challenges
Leadership changes, particularly the appointment of the new Chief Marketing Officer, Chief Technology Officer, and VP of product, will shape the company's strategy and growth for the future.
Sitecore Ecosystem, Partners, Resellers and SI
The establishment of new Sitecore offices in France, Italy, Spain, and Greece serves as a strategic initiative to enhance the company's foothold in the South European market, facilitating the delivery of advanced digital experiences.
Some of Sitecore's partners are: Avanade, Deloitte Digital, ecx.io, Sapient Razorfish, Productsup and others. Sitecore partners with Microsoft to transform the Digital Experience at the speed of Microsoft Azure.
Sitecore Cloud Infrastructure Insights
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- Sitecore Public Cloud and Infrastructure (IaaS)
- Sitecore Platform (PaaS)
- Sitecore Application Delivery
- Sitecore Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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