Smart Sparrow, a Pearson Company Strengths, Domain Expertise, and Key Differentiators
Smart Sparrow is a course-building platform that specializes in adaptive courseware. This comprehensive solution incorporates sophisticated student and course analytics, enabling seamless integration of virtual labs and simulations. Setting itself apart from conventional approaches, Smart Sparrow's adaptive capabilities are not limited to pre-defined algorithms; instead, instructors are empowered to personally craft adaptive rules tailored to their specific pedagogical requirements. Moreover, the platform's built-in Analytics & Reports functionality offers educators powerful insights into the intricacies of student learning, facilitating informed instructional decisions and optimizing educational outcomes.
Smart Sparrow, a Pearson Company Recent Developments
Smart Sparrow made headlines in January 2020 when it was acquired by Pearson, a global leader in education technology. The $25 million acquisition showcased Pearson's commitment to enhancing its digital-first strategy and improving learning outcomes through personalized instruction. The integration of Smart Sparrow's technology into Pearson's Global Learning Platform (GLP) further strengthens the company's position in adaptive learning.
Smart Sparrow, a Pearson Company Mergers and Acquisitions (M&A) Activities
Smart Sparrow's acquisition by Pearson highlighted the growing interest and investment in the adaptive learning software market. Pearson's acquisition strategy, which also included acquiring Acrobatiq in 2018 and Knewton in 2019, signifies the company's dedication to leveraging data and technology for personalized learning experiences.
Smart Sparrow, a Pearson Company Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Smart Sparrow, a Pearson Company applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Smart Sparrow, a Pearson Company and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Smart Sparrow Adaptive eLearning Platform customers.
Smart Sparrow, a Pearson Company Overview
Suite 2/1 25 Cooper St, Surry Hills
Sydney, NSW, 2010, Australia
61 2 8096-8096
https://www.smartsparrow.com/
Ownership: - PSON (LON)
Number of Employees: 50
Functional Markets: HCM,
Key Verticals: Banking and Financial Services, K12, Higher Education, Professional Services,
Smart Sparrow, a Pearson Company Key Enterprise and Cloud Applications
Smart Sparrow Adaptive eLearning Platform
Smart Sparrow, a Pearson Company Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Smart Sparrow, a Pearson Company Revenue Breakdown By Type, $M:
Smart Sparrow, a Pearson Company Enterprise Applications Revenues By Functional Markets, $M:
Smart Sparrow, a Pearson Company Enterprise Applications Revenues By Verticals, $M:
Smart Sparrow, a Pearson Company Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Smart Sparrow, a Pearson Company Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Smart Sparrow, a Pearson Company Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Smart Sparrow, a Pearson Company Customers
No. of Smart Sparrow, a Pearson Company Customers: 700
No. of Smart Sparrow, a Pearson Company Enterprise Applications Customers: 700
No. of Smart Sparrow, a Pearson Company Cloud Customers: 700
No. of Smart Sparrow, a Pearson Company Cloud Subscribers: x
With over 700 institutions globally using Smart Sparrow's Learning Platform, the company has established a strong customer base across K-12, higher education, and corporate sectors. Some notable customers include ASX, Griffith University, University of South Florida, California State University, Joliet Junior College, ANZ Banking Group, La Trobe, Arizona State University, James Cook University, Cengage, Capacity Australia, Saint Leo University, CAANZ, NYIT, University of Queensland and many more. The broad customer breakdown by region indicates the global reach of Smart Sparrow's platform, ensuring a diverse user base and market presence.
Smart Sparrow, a Pearson Company Market Opportunities, M&A and Geo Expansions
The Adaptive Learning Software Market is experiencing significant growth, primarily driven by the increased demand for eLearning due to the COVID-19 pandemic and the digitalization efforts of companies and universities. Smart Sparrow is well-positioned to capitalize on this trend and expand its market share. As education continues to adopt adaptive learning solutions, the platform's advanced features and personalized learning experiences provide a prime opportunity for Smart Sparrow's exponential growth. Additionally, the integration of Smart Sparrow's technology into Pearson's GLP opens doors to new market opportunities and global scalability.
Smart Sparrow, a Pearson Company Risks and Challenges
The global Adaptive Learning Software Market has experienced a significant surge in software solution development, driven by the unprecedented impact of the Covid pandemic and the resulting restrictions that confined millions to their homes. However, intensified competition and Pearson's acquisition of Smart Sparrow have raised concerns about the platform's potential vulnerability and its ability to maintain its edge and robustness in the evolving market landscape.
Smart Sparrow, a Pearson Company Ecosystem, Partners, Resellers and SI
Smart Sparrow, headquartered in Sydney and San Francisco, is deeply committed to fostering excellence in education by prioritizing faculty empowerment and harnessing the transformative power of adaptive learning. Through strategic collaborations with prestigious Australian universities, Smart Sparrow has established impactful partnerships aimed at enhancing student engagement and advancing educational outcomes. Notably, Dimensional Learning Solutions (DLS) stands as Smart Sparrow's inaugural Gold Preferred Partner, reflecting the company's dedication to forging meaningful alliances with leading educational institutions.
Smart Sparrow, a Pearson Company Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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