Softeon Strengths, Domain Expertise, and Key Differentiators
Softeon WMS stands as an advanced warehouse and supply chain management solution, facilitating agile procedures and processes within the supply chain domain. As a web-native WMS software, it delivers real-time oversight of outbound, inbound, and inventory management processes, enhancing user experience while simplifying the intricacies of warehouse management. Distinguished by its configurability, the platform is constructed on a service-oriented architecture and component-based technology, allowing seamless adaptation to the unique warehouse operations of each user.
Softeon WMS encompasses robust functionality designed to facilitate diverse warehouse operations and promote adaptable supply chains worldwide. It facilitates essential warehouse functions, including putaway, receiving, picking, loading, shipping, and replenishment. Moreover, Softeon WMS seamlessly coordinates these key warehouse activities with core supply chain processes such as web fulfillment, distributed order management, and vendor-managed inventory. This integration effectively streamlines end-to-end supply chain execution for enhanced efficiency.
Softeon Recent Developments
As of January 2023, Softeon is actively enhancing its supply chain execution software solutions tailored for the healthcare and pharmaceutical industries. The expanding functional and regulatory compliance features of Softeon's offerings have resulted in numerous recent successes and implementations across pharmaceutical companies, e-pharmacies, medical device manufacturers, and third-party logistics providers serving the healthcare and pharmaceutical sectors, among others.
Apart from these functional and regulatory capabilities, Softeon offers an adaptable logistics software platform enabling its customers to swiftly respond to emerging requirements and opportunities. This attribute is becoming progressively crucial, especially in healthcare-related markets undergoing dynamic transformations.
Key elements within Softeon's cloud-based logistics platform for healthcare and pharmaceuticals comprise a Warehouse Management System (WMS), Warehouse Execution System (WES), and Distributed Order Management (DOM).
In addition to the fundamental solutions, Softeon consistently enhances its offerings for these sectors. Recent additions encompass capabilities such as Cold Chain/TOR (time out of refrigeration) management, comprehensive support for the 2023 DSCSA serialization, assistance in transitioning customers from earlier phases of DSCSA to complete serialization, controlled substance handling, and facilitation of clinical trial logistics.
Softeon Mergers and Acquisitions (M&A) Activities
In March 2023, Softeon completed the acquisition of GetUsROI, a warehouse technology and implementation firm, along with its software development arm, AttunedLabs. This strategic acquisition equips Softeon with cutting-edge tools from AttunedLabs, which are fully composable and designed for the seamless integration and orchestration of materials handling systems, advanced user interface development, analytics, and more. The incorporation of these next-generation tools into Softeon's portfolio ensures unparalleled speed, ease of deployment, and long-term flexibility.
Furthermore, this move significantly strengthens Softeon's capacity to assist clients in navigating the increasingly complex logistics landscape, marked by widespread labor shortages. As many businesses turn to automation for order fulfillment processes, there is a growing demand for effective integration and coordination across diverse hardware and software systems. Softeon, with its enhanced capabilities from the acquisition, is well-positioned to address these challenges and provide comprehensive solutions to its customers.
Softeon Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Softeon applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Softeon and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Softeon Warehouse Management System (WMS), Warehouse Execution System (WES), and Distributed Order Management (DOM) system customers.
Softeon Overview
11700 Plaza America Drive Suite 910
Reston, VA, 20190, United States
1 703-793-0005
https://www.softeon.com/
Ownership: - x
Number of Employees: 400
Functional Markets: ERP Financial, SCM,
Key Verticals: Aerospace and Defense, Automotive, Consumer Packaged Goods, Distribution, Federal Government, Healthcare, Leisure and Recreation, Life Sciences, Manufacturing, Media, Professional Services, Retail, Transportation,
Softeon Key Enterprise and Cloud Applications
Softeon Warehouse Management System (WMS), Warehouse Execution System (WES), and Distributed Order Management (DOM) system
Softeon Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Softeon Revenue Breakdown By Type, $M:
Softeon Enterprise Applications Revenues By Functional Markets, $M:
Softeon Enterprise Applications Revenues By Verticals, $M:
Softeon Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Softeon Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Softeon Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Softeon Customers
No. of Softeon Customers: 125
No. of Softeon Enterprise Applications Customers: 125
No. of Softeon Cloud Customers: x
No. of Softeon Cloud Subscribers: x
Softeon boasts a customer base of approximately 125 clients, with around 30% of them operating on an international scale. Notably, 15% of these customers are situated in Europe, 10% in Latin America, and 5% in Asia.
The clientele of Softeon spans diverse industries and includes prominent names such as Alex & Ani, Brooks Sports, Casey’s General Store, Duluth Trading Co., Honest Company, The Kendra Scott, Peter Millar, Sears, Touchstone Crystal, Banneker Industries, CEVA Logistics, DB Schenker, Federation Logistics, Ivie and Associates, Network Global Logistics (NGL), NFI, OIA Global, Performance Team, PSS Distribution Services, RANSA Logistics, Saddle Creek Logistics, Tompkins (Monarch Fx), Denso Manufacturing, Reliable Automatic Sprinkler Co., Suncast, W&O Supply, OptumRx, Sony Music Group, Warner Music Group, Universal Music Group, Integrated Business Systems (IBS), Atlantic Dominion Distributors, Dietz & Watson, ACE Beverage, Ben E. Keith, Buffalo Rock, Hensley Beverage Co., House of LaRose, L&F Distributors, West Side Beer Distributing, Curriculum Associates, IRS Publications, Time Magazine, Princess House, Tastefully Simple (TSI), among others.
Softeon Market Opportunities, M&A and Geo Expansions
In December 2023, Softeon unveiled its updated visual identity in December 2023, showcasing a contemporary logo, vibrant colors, and messaging aligned with its commitment to providing a composable WMS platform that breaks down boundaries for clients. The newly introduced tagline, "Limitless Delivered," encapsulates the company's mission to eradicate constraints within warehouse operations. The recent enhancement of Softeon's integrated WMS and WES (warehouse execution system) solution exemplifies the company's dedication to furnishing clients with boundless capabilities. Additionally, customers can anticipate regular bi-annual scheduled upgrades, contributing to continuous growth opportunities.
In November 2023, Softeon unveiled the expansion of its leadership team, introducing key executives to drive the company's vision forward:
- Mark Fralick, assuming the role of Chief Technology Officer (CTO) - Patrick Maley, appointed as Chief Revenue Officer (CRO) Nrupesh Dullur, taking on the responsibilities of Chief Financial Officer (CFO) - Brian Pier welcomed as the Vice President of Solution Delivery - Jack O'Malley, joining as the Vice President of Account Management - Elizabeth McGuire, taking on the position of Director of Talent Strategy.
This new leadership team is leveraging Softeon's foundation of innovative technology and a customer-centric culture to pioneer fresh approaches for supply chain leaders in adapting to the dynamic changes within the warehousing industry. Their collective expertise aims to enhance Softeon's capabilities and reinforce its commitment to providing effective solutions amid the evolving landscape of supply chain management.
In October 2019, Softeon secured a minority investment from Warburg Pincus, enabling the company to bolster its sales and marketing teams, extend its geographical reach, and enhance product innovation efforts.
Softeon Risks and Challenges
Softeon has a strong offering, but it has historically focused its investments more on product and less on sales and marketing, which is reflected in its slow customer and revenue growth.
Increasing its marketing budget and restructuring its sales and marketing organization could be a key for future success."
Softeon Ecosystem, Partners, Resellers and SI
Softeon adopts a direct sales strategy within the North American market, emphasizing a hands-on approach to cater to regional clients. Conversely, the company employs a primarily indirect sales model in the global market outside North America, leveraging partnerships and intermediaries to facilitate sales activities. This dual strategy indicates a nuanced market approach, recognizing the distinct dynamics and preferences in North America versus the rest of the world.
Softeon Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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