Sprinklr Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Sprinklr Strengths, Domain Expertise, and Key Differentiators

Sprinklr stands as a comprehensive platform for managing customer experiences tailored to enterprises. It encompasses a wide range of services including social media marketing, advertising, content management, collaboration, advocacy, and social media monitoring. Trusted by industry giants such as Nike, Microsoft, and McDonald's, Sprinklr offers a holistic solution for large brands to engage effectively with their audience.

In January 2018, Sprinklr unveiled Social DMP (data management platform) and Predictive Budget Allocation within its Advertising Cloud, aimed at amplifying the effectiveness of social advertising. This launch provided leading global brands with a seamless solution to target the appropriate audience with tailored ads and optimize ad budgets directly within Sprinklr's integrated platform. The outcome has led to enhanced ROI and ultimately elevated customer experiences.

Sprinklr Recent Developments

In June 2023, Sprinklr introduced over 100 new capabilities in its spring platform release (v. 18.5), including AI and generative AI-powered features. These include generative AI-powered bots, dynamic decision trees, knowledge base integration with conversational AI, auto-expanding articles, AI+ features for Live Chat, and over 16 AI-powered CCaaS features to enhance agent productivity.

In November 2021, Sprinklr introduced Sprinklr AI Studio, a new feature within Sprinklr Modern Research. This capability enables users to create and customize AI models effortlessly, without the need for coding. With Sprinklr AI Studio, brands can automate the categorization of customer messages across digital channels, allowing teams to prioritize and engage with comments more efficiently.

In June 2020, Sprinklr launched a revamped mobile app for iOS and Android, featuring personalized shortcuts, multimedia publishing, faster content uploads, updated engagement dashboard, quick search, quick replies, and detailed reporting with customizable metrics. The app also offers prioritized notifications for approvals, mention volume spikes, task updates, and personalized reminders.

Sprinklr Mergers and Acquisitions (M&A) Activities

In December 2019, Sprinklr finalized its acquisition of Nanigans’ social advertising business. This strategic move complemented Sprinklr's decade-long dedication to building a unified platform for customer experience management. With Sprinklr Modern Advertising, brands facing complex governance, compliance, and analytics requirements found a reliable solution to mitigate risks, streamline costs, and enhance return on ad spend. The acquisition encompassed Nanigans’ social advertising business, including robust features such as data management, predictive analytics, optimization, campaign management, and real-time reporting across major advertising channels like Facebook, Instagram, and Twitter. This integration further solidified Sprinklr's commitment to revolutionizing customer experience management through its Unified Front Office approach, empowering brands to seamlessly manage every customer-facing function, from marketing and advertising to research, customer care, and social engagement.

Sprinklr has acquired Little Bird, a tech company based in Portland. Little Bird specializes in helping brands analyze social media connections to pinpoint top influencers, foster communities, and craft engaging content. Their technology has been integrated into Sprinklr's platform, enhancing audience insights, segmentation, advertising, and analytics. This integration offers enterprises a unified solution to effectively engage customers and manage their experiences on a large scale.

Sprinklr Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sprinklr applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sprinklr and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, Unified CXM Platform, customers.

Sprinklr Key Enterprise and Cloud Applications

Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, Unified CXM Platform,

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Sprinklr Enterprise Applications Revenues By Functional Markets, $M:

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Sprinklr Direct vs Indirect sales

Sprinklr Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Sprinklr Customers

No. of Sprinklr Customers: 1400

No. of Sprinklr Enterprise Applications Customers: 1400

No. of Sprinklr Cloud Customers: x

No. of Sprinklr Cloud Subscribers: x

Sprinklr is transforming customer engagement for over 1,000 of Fortune's leading enterprise brands, including Acer, HTC, BBVA, Allianz, PSEG, Barilla, Experian, French Connections, Conde Nast, Starwood Hotels & Resorts, P&G, Dell, 1-800-Flowers, Trend Micro, Castrol, Ferguson, Nike, NHL, Pernord Richard, Timberland, Saks Fifth Avenue, The North Face, Castrol, Frontier Airlines, Cisco, Hearst, Newell Rubbermaid, Turkish Airlines, GM, IHG, Intel, Microsoft, Samsung, and Virgin America. Additionally, it collaborates with renowned partners such as Accenture, Havas, and Razorfish.

Sprinklr Market Opportunities, M&A and Geo Expansions

In September 2023, Sprinklr unveiled over 700 new features for Unified Customer Experience, including the integration of Sprinklr AI+ with Google Cloud’s Vertex AI and OpenAI’s GPT models, now available to all customers. Sprinklr AI+ offers unified generative AI capabilities for customer service, insights, social media management, and marketing, ensuring enterprise-level governance, security, and data privacy. Release 18.8 introduces enhancements across Sprinklr Service, Insights, Marketing, and Social suites, empowering customers with seamless access to Generative AI without requiring new workflows, while upholding accuracy, security, and privacy standards

In June 2020, Sprinklr integrated with Google's Business Messages, simplifying brand responses to messages from customers who discover their business on Google. Mobile users could message brands directly from the listing, and Sprinklr enabled capturing, routing, and resolving these messages alongside inquiries from other channels. With Sprinklr's AI capabilities, managing conversations on Google's Business Messages became more efficient, with Smart Response Recommendations and Smart Alerts enhancing responsiveness. Brands also utilized Sprinklr to automatically send CSAT surveys on Google's Business Messages after closing conversations, providing insights into customer care quality.

In May 2019, Sprinklr introduced Sprinklr Presentations, a new feature of the Core Platform, accessible across all 5 Sprinklr products: Modern Marketing, Modern Advertising, Modern Research, Modern Care, and Modern Engagement. This innovation allowed brands to effortlessly showcase real-time social and business data in visually stunning slide decks, enhancing convenience and engagement.

Sprinklr Risks and Challenges

The recent surge in growth for the company may not necessarily forecast its future expansion. Such rapid growth also complicates the assessment of its future prospects and heightens the risk of potential setbacks in achieving success. Moreover, the company has faced substantial net losses in recent years, and there's a possibility of incurring further losses in the future, potentially hindering its ability to generate adequate revenue for sustained profitability. Failure to adeptly manage this growth and organizational transitions could adversely impact its business operations and financial performance.

Sprinklr Ecosystem, Partners, Resellers and SI

In November 2023, Sprinklr partnered with infinit.cx to optimize Sprinklr Service and enable seamless migration to cloud-based customer service across 30+ digital channels for enterprises. This collaboration empowers companies to future-proof their customer service, marketing, engagement, and research strategies with Sprinklr’s Unified-CXM platform. Notably, Deutsche Telekom, Europe's largest telco provider, is leveraging this partnership to transition its European contact center operation with 40,000 customer service agents across 11 countries to Sprinklr's AI-powered platform, enhancing productivity and customer experiences.

In March 2021, Sprinklr bolstered its presence in Singapore with a new R&D center, marking a significant expansion following a year of notable customer growth. This facility strengthens Sprinklr's role as a leading CXM provider, supporting esteemed brands in the Asia Pacific region such as Samsung, Gojek, StarHub, and Changi Airport Group.

In May 2020, Prada Group chose Sprinklr to drive its data-driven social advertising and engagement strategy. Leveraging Sprinklr's AI-powered platform, Prada aims to enhance collaboration among global agencies, increase ROI, reach relevant audiences, and gain insights into effective marketing content. This partnership is integral to Prada Group's digital transformation strategy. To establish a foundation for future growth and devise an effective digital and social media communications strategy, the luxury group deployed Sprinklr Modern Advertising and Sprinklr Modern Engagement.

In April 2020, Sprinklr joined forces with Merkle, a marketing agency within the Dentsu Aegis Network, in the Middle East and North Africa, to enhance digital customer experiences in the region. This collaboration fused creative expertise with cutting-edge technology to assist organizations in crafting innovative digital marketing, advertising, and customer care strategies. Sprinklr's inclusion further bolstered Merkle's growing network of partners, alongside Salesforce, Adobe, Tealium, and Peg

Sprinklr offers three strategic alliance options: Services partners, Reseller/OEM partners, and Technology partners. Its partners include Deloitte Digital, Microsoft, IBM, SAP, Allant, and numerous others.

In February 2018, Sprinklr integrated with Viber, enabling the world's largest brands to engage with customers on the platform and analyze interactions directly within Sprinklr. This integration enhances customer service and provides actionable data for informed business decisions.

Sprinklr Cloud Infrastructure Insights

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• Sprinklr Public Cloud and Infrastructure (IaaS)
• Sprinklr Platform (PaaS)
• Sprinklr Application Delivery
• Sprinklr Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: