Sprout Social Strengths, Domain Expertise, and Key Differentiators
Sprout empowers businesses globally by providing a cloud software solution that integrates social content, messaging, data, and workflows into a unified system. This platform operates across major social media channels like Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google, and YouTube. By centralizing social media efforts across stakeholders and business functions, Sprout enables organizations to effectively manage their social media presence. With features such as analytics, actionable insights, workflow automation, multi-channel management, collaboration tools, and dedicated customer support, Sprout helps businesses optimize their social media strategies and achieve their objectives.
Sprout Social Recent Developments
Sprout Social launches Social Customer Care, enhancing its care offering with advanced case management, AI capabilities, and detailed reporting to drive exceptional customer experiences and foster lasting loyalty. Additionally, Sprout introduces The Arboretum, a community platform empowering social and marketing professionals to connect, learn, and exchange insights. Furthermore, Sprout unveils its rebranded advocacy solution, Employee Advocacy, enabling users to amplify their employee-driven efforts seamlessly within Sprout's social suite.
Sprout Social launched new TikTok integration and added Instagram Reels to video management functionality in May and August of 2022 respectively.
Sprout Social Mergers and Acquisitions (M&A) Activities
In August 2023, Sprout Social acquired Tagger Media, Inc., a leading influencer marketing and social intelligence platform. This strategic move is intended to solidify Sprout Social's position as a leader in the social media software market. The acquisition will provide Sprout Social's platform users with enhanced capabilities for executing comprehensive social strategies at scale.
In January 2023, Sprout Social acquired Repustate, an innovative company specializing in sentiment analysis and natural language processing (NLP). This acquisition aims to enhance Sprout Social's social listening, messaging, and customer care capabilities by integrating Repustate's technologies, including sentiment analysis, NLP, and artificial intelligence (AI).
Sprout Social Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sprout Social applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sprout Social and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sprout Social Platform customers.
Sprout Social Overview
131 South Dearborn Street Suite 700
Chicago, IL, 60603, United States
1 866-878-3231
https://www.sproutsocial.com/
Ownership: - NASDAQ: SPT
Number of Employees: 1383
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Consumer Packaged Goods, Distribution, Higher Education, Federal Government, State and Local Government, Public Safety, Leisure and Recreation, Hospitality, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Professional Services, Retail,
Sprout Social Key Enterprise and Cloud Applications
Sprout Social Platform
Sprout Social Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Sprout Social Revenue Breakdown By Type, $M:
Sprout Social Enterprise Applications Revenues By Functional Markets, $M:
Sprout Social Enterprise Applications Revenues By Verticals, $M:
Sprout Social Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Sprout Social Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Sprout Social Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Sprout Social Customers
No. of Sprout Social Customers: 34000
No. of Sprout Social Enterprise Applications Customers: 34000
No. of Sprout Social Cloud Customers: x
No. of Sprout Social Cloud Subscribers: x
Sprout boasts a diverse customer base exceeding 34,000, encompassing a range of entities from small and medium-sized businesses (SMBs) to mid-market companies, enterprises, marketing agencies, as well as government, nonprofit, and educational institutions. Over time, Sprout has strategically shifted its focus towards serving the mid-market and enterprise segments, aligning its offerings and services to cater to the specific needs and scale of these larger organizations.
During the fourth quarter 2022, Sprout had the opportunity to help new customers like Hormel Foods, Standard Insurance, Insight Investment Management, Visteon Corporation, The University of Michigan, Sotheby’s, Q2 Holdings, Razorfish, The University of Kentucky, Vitamin Shoppe and Orangetheory Fitness. Sprout also executed growth deals with great brands and organizations like Ecolab, Square, Carrier, Booz Allen Hamilton and Louisiana State University.
Sprout Social Market Opportunities, M&A and Geo Expansions
Sprout Social unveils a range of cutting-edge AI features across its platform, merging its proprietary machine learning and deep automation capabilities with OpenAI's GPT model. These features, spanning listening, publishing, customer care, and advocacy, leverage Sprout's user-centric design and diverse customer base to deliver intuitive solutions. By harnessing the power of AI, organizations can work smarter, unleash creativity, and amplify social media's business impact exponentially.
Sprout Social Risks and Challenges
One potential risk for Sprout Social could be increased competition in the social media management software market. As more companies recognize the importance of social media for their business operations, the market is becoming saturated with competitors offering similar solutions. This heightened competition could lead to pricing pressures, loss of market share, or decreased profitability for Sprout Social if it fails to differentiate its offerings effectively or keep pace with innovations in the industry.
Sprout Social Ecosystem, Partners, Resellers and SI
Sprout Social have established relationships with certain channel partners, including resellers and referral partners, to distribute their platform. Sprout Social believes that continued growth in their business is dependent upon identifying, developing and maintaining strategic relationships with Sprout Social's existing and potential channel partners that can drive substantial revenue andprovide additional value-added services to their customers. Sprout Social expects channel partners to become increasingly important as they expand within the United States and internationally.
On February 8, 2024, Sprout Social entered into an enhanced partnership with Reddit, providing Sprout users with access to deeper real-time Reddit data for insights into public conversations, customer activity, brand trends, and industry trends.
On December 6, 2022, Sprout Social introduced a new integration with Tableau, the world's leading analytics platform. This integration enables organizations to make more proactive and data-driven decisions by incorporating social data from Sprout Social into Tableau, offering a cohesive view of business-wide insights.
On September 13, 2022, Sprout Social introduced a new integration with Salesforce Service Cloud, offering brands a comprehensive view of their customer interactions. This integration complements the earlier global partnership between Sprout Social and Salesforce, making Sprout the preferred social media management solution for Salesforce customers.
Sprout Social Cloud Infrastructure Insights
Subscribe to read more about:
- Sprout Social Public Cloud and Infrastructure (IaaS)
- Sprout Social Platform (PaaS)
- Sprout Social Application Delivery
- Sprout Social Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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