Talkwalker Strengths, Domain Expertise, and Key Differentiators
Talkwalker serves as a comprehensive social media search, monitoring, and analytics tool. Providing insights into specific search terms and metrics related to owned and earned media performance, it facilitates over 2,500 brands worldwide in optimizing profits through actionable consumer intelligence. With a global presence, Talkwalker operates offices across the globe.
Talkwalker Recent Developments
In June 2022, Talkwalker unveiled its Forecasting feature, an advancement in predictable analytics. This innovative tool empowers brands to anticipate shifts in consumer behavior and discover emerging trends before they unfold.
With Forecasting, brands can project the evolution of topics, trends, and campaigns over 90 days. This foresight enables swift adjustments in communication strategies, ensuring brands become more proactive and less reactive. Ultimately, this approach enhances the efficiency and profitability of their overall strategies.
In June 2022, Talkwalker introduced its Brand Love Benchmarking solution. Fueled by Talkwalker's sophisticated AI capabilities, this solution offers real-time quantifiable metrics across social media, blogs, and forums, generating a "Brand Love Score." This score is derived from three fundamental consumer drivers: passion, trust, and customer satisfaction.
Talkwalker Mergers and Acquisitions (M&A) Activities
In October 2021, Marlin Equity Partners completed the acquisition of Discover.ai, a platform specializing in consumer and cultural insights. Leveraging a distinctive blend of machine learning and human insight, Discover.ai's service delivery product equips brands with the tools to comprehend and act upon crucial customer and consumer insights.
Following the acquisition, Discover.ai has been integrated into Talkwalker, augmenting Talkwalker's consumer intelligence platform. This integration brings forth a more comprehensive and contextualized set of consumer insights, thanks to the addition of a dedicated services layer.
In January 2018, Talkwalker disclosed its acquisition by the private equity firm Marlin Equity Partners. The specific terms of the deal were not publicly disclosed by the companies involved.
Talkwalker Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Talkwalker applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Talkwalker and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Talkwalker Customer Intelligence, Talkwalker Market Intelligence, Talkwalker Social Intelligence customers.
Talkwalker Overview
33, Avenue John F Kennedy
Luxembourg City, x, L-1855, Luxembourg
352 20 33 35 343
https://www.talkwalker.com/
Ownership: - Marlin Equity
Number of Employees: 700
Functional Markets: CRM,
Key Verticals: Automotive, Banking and Financial Services, Communications, Consumer Packaged Goods, Distribution, Higher Education, Federal Government, State and Local Government, Public Safety, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Professional Services, Retail, Transportation,
Talkwalker Key Enterprise and Cloud Applications
Talkwalker Customer Intelligence, Talkwalker Market Intelligence, Talkwalker Social Intelligence
Talkwalker Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Talkwalker Revenue Breakdown By Type, $M:
Talkwalker Enterprise Applications Revenues By Functional Markets, $M:
Talkwalker Enterprise Applications Revenues By Verticals, $M:
Talkwalker Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Talkwalker Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Talkwalker Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Talkwalker Customers
No. of Talkwalker Customers: 2500
No. of Talkwalker Enterprise Applications Customers: 2500
No. of Talkwalker Cloud Customers: x
No. of Talkwalker Cloud Subscribers: x
Talkwalker supports more than 2,500 worldwide brands in fostering a close connection with consumers and driving the growth of their brands. Its diverse clientele includes STEF Group, Zoo Zurich, Dubai TV Channels, UniCredit, Yves Rocher, Abu Dhabi Islamic Bank, University of Sydney, GrubHub, Servier Group, Square Enix, and many others.
Talkwalker Market Opportunities, M&A and Geo Expansions
In August 2021, Talkwalker acquired the review management platform, Reviewbox. This strategic move facilitates Talkwalker's swift enhancement of its product review capabilities, as it integrates Reviewbox's e-commerce data – encompassing product reviews, catalogs, and pricing – into its consumer intelligence platform. By doing so, Talkwalker aims to offer clients additional customer insights, effectively complementing its existing capabilities in social, consumer, and customer data gathering and analytics.
2020 was a year that crystallized the importance of consumer intelligence, with over 800 new brands choosing Talkwalker to understand their customers better. This resulted in another successful year, with an impressive 38% revenue growth year-on-year, and a 46% growth in enterprise clients.
Talkwalker Risks and Challenges
In October 2022, the appointment of Lokdeep Singh as the new global CEO for Talkwalker introduced a factor of organizational change and leadership transition, posing potential impacts on the company's operational dynamics, strategic direction, and overall performance.
Talkwalker Ecosystem, Partners, Resellers and SI
In September 2022, Khoros, a provider of customer engagement software and services, joined forces with Talkwalker to offer brands a comprehensive solution for social media management, intelligence, and in-depth listening. This strategic collaboration empowers brands with a range of tools, enabling them to seamlessly transition from gaining insights to taking informed actions. The goal is to help brands stay in tune, responsive, and adaptable to evolving market trends and shifts in audience behavior.
The Talkwalker Partner Program applies to Solution Partners: any Marketing, Digital, and Communication Agencies, Consulting, and Media Monitoring companies.
Talkwalker Cloud Infrastructure Insights
Subscribe to read more about:
- Talkwalker Public Cloud and Infrastructure (IaaS)
- Talkwalker Platform (PaaS)
- Talkwalker Application Delivery
- Talkwalker Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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