Teradata Corporation Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

95 Teradata Corporation

Teradata Corporation Strengths, Domain Expertise, and Key Differentiators

Teradata Corporation is a prominent provider of a cutting-edge connected multi-cloud data platform designed for enterprise analytics. The company is dedicated to assisting organizations in maximizing the utilization of their data across the entire enterprise, at scale. Teradata's flagship product, Teradata Vantage, constitutes the core of this platform and is strategically crafted to operate seamlessly across on-premises, private cloud, and public cloud environments. The comprehensive platform is complemented by a suite of business consulting and support services, empowering customers to derive valuable insights from their entire data and analytics ecosystem

Teradata Corporation Recent Developments

In 2022, Teradata introduced VantageCloud Lake as its inaugural cloud-native product within the Teradata VantageCloud platform, emphasizing advanced performance and cost efficiency across diverse workloads. Incorporating ClearScape Analytics with over 50 new in-database time series and machine learning functions, VantageCloud Lake extends beyond traditional IT-managed enterprise workloads to cater to varied use cases. Accessible in Teradata VantageCloud and the recently launched VantageCloud Lake, ClearScape Analytics optimizes data insights, streamlines processes for increased efficiency, and ensures secure model deployment through integrated ModelOps, addressing complex business challenges with interconnected analytics tools for real-time insights.

In September 2021, Teradata, the connected multi-cloud data platform for enterprise analytics company, announced that Vantage is now able to operationalize externally created predictive models, also known as model sharing or BYOM. This move further supports Teradata’s strategic analytics framework that gives data-driven enterprises a step-by-step solution for deploying analytical models at scale. Businesses will now be able to quickly realize a greater return on investment (ROI) in developing analytical models through increased model operationalization, expanded analytic use cases, and a streamlined approach to data-driven decision-making.

In October 2019, Teradata unveiled Vantage Customer Experience (CX) to transform the customer experience at the world’s most innovative data-driven companies. Vantage CX helps brands deliver relevant, personalized experiences in real-time, across all interactions, to drive incremental revenue and lower the cost-to-serve.

The same period Teradata unveiled Vantage Analyst: a set of capabilities for Vantage customers that empower business analysts to perform machine learning and advanced analytics that were previously the domain of data scientists.

Teradata Corporation Mergers and Acquisitions (M&A) Activities

Jul 25, 2023, Teradata has acquired Stemma Technologies, a cloud-native, fully managed data catalog solution, known for its innovative use of AI and machine learning to enhance data discovery and usage. The acquisition aims to strengthen Teradata's analytics value by incorporating Stemma's automated data catalog capabilities into the Vantage platform, enhancing data search, exploration, and analytic productivity. The deal is expected to contribute to Teradata's product roadmap in areas such as data lineage, governance, and compliance.

Teradata completed the acquisition of San Diego-based start-up StackIQ, developers of one of the industry’s fastest bare-metal software provisioning platforms that have managed the deployment of cloud and analytics software at millions of servers in data centers around the globe. The deal is to leverage StackIQ’s expertise in open source software and large cluster provisioning to simplify and automate the deployment of Teradata Everywhere.

Offering customers the speed and flexibility to deploy Teradata solutions across hybrid cloud environments, allows them to innovate quickly and build new analytical applications for their business. In addition to technology assets, the acquisition also includes StackIQ’s talented team of engineers, who will join Teradata’s R&D organization to help accelerate the company’s ability to automate software deployment in operations, engineering and end-user customer ecosystems.

Teradata Corporation Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Teradata Corporation applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Teradata Corporation and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Teradata VantageCloud, Teradata Vantage, ClearScape Analytics customers.

Teradata Corporation Key Enterprise and Cloud Applications

Teradata VantageCloud, Teradata Vantage, ClearScape Analytics

Teradata Corporation Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Teradata Corporation Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Teradata Corporation Revenues By Region, $M

Region% of Total Revenues2023 Total Revenues, $M2023 Enterprise Applications Revenues, $M2023 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Teradata Corporation Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Teradata Corporation Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Teradata Corporation Customers


No. of Teradata Corporation Customers: 10000

No. of Teradata Corporation Enterprise Applications Customers: 10000

No. of Teradata Corporation Cloud Customers: x

No. of Teradata Corporation Cloud Subscribers: x


Teradata experienced heightened momentum in its cloud endeavors, driven by the recognition of Vantage's enterprise scale and price performance by global leading enterprises. Notable organizations, such as Activision Blizzard, Aisin AW Banco, Itaú Blue, Cross Blue Shield of Louisiana, BNSF Railway Codelco, Credit Saison Gap, Juniper Networks, Kobe Steel, MGM Resorts, National Oilwell Varco, Orange Poland, OSF Healthcare, Publix, SBI Sumishin Net Bank, Seven West Media, SiriusXM, Sony Pictures Entertainment, and The Very Group, have chosen Teradata Vantage for their cloud analytics needs.

Teradata has over 2,600 customers worldwide.

Recent customer wins include: Office Depot, Government of Rajasthan, Danske Bank, Mercado Libre, SBI Sumishin Net Bank and others.

Teradata Corporation Market Opportunities, M&A and Geo Expansions

Teradata has strengthened its VantageCloud Data Platform through the acquisition of Stemma, bolstering its AI capabilities. The key addition from Stemma is a Data Catalog, facilitating the acquisition and management of external data sources, complementing Teradata's existing warehouse information. Stemma's integration capabilities, coupled with features like Data Governance, search functionality, and metadata management, enhance Teradata's position in the competitive landscape of Data Platform development and expansion.

In November 2021, Teradata, the connected multi-cloud data platform for enterprise analytics company, formed a three-year Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS). Together, AWS and Teradata are increasing both product integrations and development with AWS, and launching joint go-to-market programs designed to help customers migrate, modernize, and de-risk their cloud adoption journey using Teradata Vantage on AWS. Teradata is providing its industry-leading data platform on AWS to deliver impactful business outcomes from start to enterprise scale.

In October 2019, Teradata presented its new offerings to help companies use Vantage to simplify their analytic ecosystems and move forward from analytics to answers, wherever they are on their cloud journey. With these announcements, Teradata Vantage now unifies analytics, data lakes and data warehouses, all in the cloud.

Teradata expanded customer choice in Hybrid Cloud Solutions with the availability of Teradata Database on Azure providing customers more choice of cloud options for Teradata software. By combining Teradata’s industry-leading data warehouse software with the agility and elasticity of Azure public cloud services, customers can focus on driving business value rather than installing and maintaining physical infrastructure.

According to Teradata’s recent Data Warehouse Survey to its customers, more than 90 percent of them will employ a hybrid environment by 2020 consisting of a mix of on-premises and cloud resources. The same survey indicated that 85 percent of Teradata customers want to consume at least some of their analytics “as a service.”

Teradata Corporation Risks and Challenges

Teradata acknowledges competition from industry leaders such as Amazon, Google, IBM, Oracle, Microsoft, and SAP. These well-capitalized companies possess widespread distribution, strong brand recognition, and extensive platform offerings, potentially outpacing Teradata in market penetration and marketing capabilities. Additionally, Teradata faces competition from various other companies in specific sectors, and partnerships with certain competitors, such as Amazon Web Services, Google, and Microsoft, impact the dynamics of its business relationships and ability to seize opportunities in the cloud analytics space. The company also recognizes emerging competition from cloud-only data vendors and open-source providers, highlighting the need for successful competition strategies to sustain and enhance revenue streams.

Teradata has decided to make a shift in the executive suite. Oliver Ratzesberger, who took charge in January, stepped down, with his predecessor, board member Victor Lund, once again taking the reins on an interim basis. Overall revenue dropped 11% year over year. While subscriptions grew 11%, that didn't make up for the 78% drop in perpetual license revenue. Furthermore, consulting turned in a disappointing quarter, dropping 26% compared to the previous year.

Despite its push into Cloud applications, Teradata remains heavily entrenched in the hardware market and any talk of steering its software customers to its own captive hardware platform could backfire.

Teradata Corporation Ecosystem, Partners, Resellers and SI

Teradata has established partnerships with the top three global public cloud service providers: Amazon Web Services ("AWS"), Microsoft Azure, and Google Cloud, so that Teradata can provide companies around the globe access to Teradata’s Vantage offering in the public cloud, both in a Do-It-Yourself or As-A-Service mode to accommodate customer preferences.

Teradata sell and market its analytic data platforms and marketing applications primarily through a direct sales force. They also market and sell their products through third-party channels, including resellers and distributors. They have a small number of licensed resellers, and have license and distribution agreements with independent distributors in several countries worldwide.

Teradata works with a range of consultants and systems integrators that engage in the design, implementation and integration of analytic data solutions for its joint clients.

Its strategic global consulting and systems integration partners include Accenture, Brand Intellect, Brierley+Partners, Capgemini, Cognizant, Comet Global Consulting, Covalent, Crystalloids, Deloitte, EMMsphere, Hitachi Consulting, InfoSys, Marketing Industries, Myriad Park, PinPoint Consulting, RCC Consortia, Rivera Consulting, Slalom Consulting, Solutions Plus Consulting, TCS (Tata Consulting), TopRight, Velteo and WiPro.

Among its 100+ Technology Partners are ADAM Software, Adobe, Celebrus, CrystalReports, Dell/Boomi, Demandware, Kickdynamic, KXEN, LiveRamp, Localz, Microsoft, MicroStrategy, North Plains, Peerius, Returnpath, Salesforce, UrbanAirship, and WebTrends.

Its other and smaller partners are Acxiom, CatapaultWorks, Communisis, HarteHanks, Havas Worldwide, Kenscio, Loyalty Lab, Loquate, Merkle, Revana, Scion, Xerox, and yourzine.

Teradata Corporation Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. Bridgepoint Group, a United Kingdom based Banking and Financial Services organization with 344 Employees
  2. DreamVPS, a Israel based Professional Services company with 20 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated
Bridgepoint GroupBanking and Financial Services344$364MUnited Kingdom2024-11-19
SubscribeSubscribeProfessional Services20$2MIsrael2024-06-23