Uberflip Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Uberflip Strengths, Domain Expertise, and Key Differentiators

Uberflip functions as an advanced content experience platform, empowering marketing and sales professionals to rapidly create engaging, relevant content destinations for every campaign, audience, and stage of the customer journey. The platform allows marketers to efficiently scale the integration of content across all touchpoints, eliminating friction from the customer journey by delivering the right content at precisely the right time.

Uberflip recently launched two significant additions to its platform. First, Sales Assist, an engagement app seamlessly integrated into sales teams' email tools, empowers efficient content sharing, enhancing the personalized buyer experience. Marketing teams also benefit by managing templates and improving content discoverability. Following this, Uberflip introduced Uberflip Pages, a major expansion of its cloud-based content experience platform. This enhancement allows B2B marketing organizations to create dynamic landing pages for various programs, enriching personalized buyer experiences and expediting results, supported by comprehensive engagement tracking capabilities.

Uberflip has launched two groundbreaking certifications aimed at empowering marketers to excel in accelerating pipeline and revenue from demand programs. The Content Experience Certification and Platform Strategy Certification stand as industry-firsts, offering marketers a structured framework to deliver exceptional experiences for B2B buyers. These certifications exemplify Uberflip's commitment to providing professionals with the essential expertise to navigate and excel in the dynamic landscape of demand generation.

Uberflip Recent Developments

Uberflip, launched the major expansion of its platform, Uberflip Pages, out of beta in the summer of 2023. This advancement empowers B2B marketing organizations to effortlessly create dynamic, engaging landing pages for various go-to-market programs, including ABM and demand generation. The result is a personalized buyer experience designed to captivate attention, foster engagement, and expedite results. Comprehensive engagement tracking capabilities further enable organizations to discern accounts showing intent for a purchase or renewal.

In January 2022, Uberflip made several product releases. The company has made extensive enhancements to its Sales Assist product, as well as debuted a new app in its marketplace called Bulk Task Smasher. Uberflip has also enriched its analytics, integrated with calendar software and video recording providers, improved in-app stability, and created the ability for users to “favorite” their most-loved pieces of content. All of this functionality aligns with the company’s chief priority of improving the user experience.

In June 2021, Uberflip released a new feature that allows marketers and their organizations to automatically add dynamic UTM parameters to their content. While using UTM parameters is a widely embraced practice, the dynamic nature of this new feature is in its league. Embed Parameters give marketers control over the use of UTMs when teams like Sales are sending out content. The feature automates an otherwise highly manual process, increasing adoption among the sales team.

Uberflip Mergers and Acquisitions (M&A) Activities

Uberflip acquired SnapApp in 2019, marking its first strategic move to enhance personalized content recommendations. This synergy between the two startups, both dedicated to optimizing content use for marketers, aligns with Uberflip's focus on content experience rather than traditional marketing tools.

Uberflip Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Uberflip applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Uberflip and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Uberflip Platform customers.

Uberflip Key Enterprise and Cloud Applications

Uberflip Platform

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Uberflip Direct vs Indirect sales

Uberflip Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Uberflip Customers

No. of Uberflip Customers: 1000

No. of Uberflip Enterprise Applications Customers: x

No. of Uberflip Cloud Customers: x

No. of Uberflip Cloud Subscribers: x

Uberflip boasts a customer base exceeding 1,000 organizations that leverage its platform to enhance audience engagement with relevant content, thereby cultivating trust in their brand and driving substantial business growth.

Uberflip is committed to empowering marketers. The platform is intricately crafted to drive content consumption, accelerating buyer journeys, transforming customer relationships, and yielding improved outcomes. This strategic approach positions Uberflip as a market leader, delivering transformative results across inbound, demand generation, Account-Based Marketing (ABM), sales, and customer engagement strategies.

A notable success story within this paradigm is a malpractice insurance organization, which achieved a remarkable 52% customer open rate and an impressive retention rate exceeding 90% through Uberflip's comprehensive content hub. This one-stop solution empowered policyholders to easily access critical information, and the success story of Texas Medical Liability Trust (TMLT), a leading provider of liability protection for doctors, exemplifies the platform's efficacy in optimizing customer retention, particularly for organizations facing high acquisition costs.

Uberflip Market Opportunities, M&A and Geo Expansions

Uberflip has extended its strategic partnership with Bombora, a B2B marketing and sales intent data provider, for an additional two years. This collaboration strategically focuses on leveraging artificial intelligence (AI) to deliver personalized content experiences and recommendations. By integrating intent data from Bombora with Uberflip's recommendation engine, marketers gain a unique capability to scale personalized content experiences, fostering deeper engagement and increasing conversion rates. The extended partnership emphasizes Uberflip's commitment to cutting-edge solutions in the dynamic landscape of personalized content marketing.

Uberflip has formed a strategic partnership with Intelligent Demand (ID), a distinguished integrated revenue agency known for transforming companies' revenue growth approaches. This collaboration grants clients access to advanced technology, comprehensive services, and expert insights, enabling them to elevate engagement and accelerate revenue across all stages of their revenue process. The alliance underscores Uberflip's commitment to delivering holistic solutions, optimizing clients' revenue strategies, and fostering sustained business growth.

Uberflip Risks and Challenges

In August 2021, Uberflip appointed Sara Thomas as Vice President, People and Culture, and Tim Fimmers as Vice President, Engineering, reinforcing its commitment to technical innovation and growth. These additions, both SaaS industry veterans, signify Uberflip's transition from a Toronto-based company to a global entity focused on acquiring top talent across Canada, the U.S., and beyond to serve its international customer base. The strategic leadership appointments reflect Uberflip's dedication to stable and sustainable company development. Frequent turnover in leadership positions may pose challenges to the company's development.

Uberflip Ecosystem, Partners, Resellers and SI

Uberflip boasts a network of 87 partners, comprising 53 technology partners and 34 channel partners, reflecting a diverse and strategic collaboration ecosystem.

Uberflip Cloud Infrastructure Insights

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• Uberflip Public Cloud and Infrastructure (IaaS)
• Uberflip Platform (PaaS)
• Uberflip Application Delivery
• Uberflip Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: