Upland Software Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

178 Upland Software

Upland Software Strengths, Domain Expertise, and Key Differentiators

Specializing in project management applications tailored for professional services organizations, Upland Software has persistently expanded its offerings through recent acquisitions. These acquisitions now encompass content management applications designed for governments and schools, a cloud-based mobile messaging platform, and website analytics solutions.

Upland stands as a leading provider of cloud-based applications specializing in project, portfolio, and work management. Their solutions aid organizations in aligning goals, projects, and programs, optimizing resource utilization and workflows, and fostering effective collaboration and productivity among teams.

The company provides a range of cloud-based enterprise work management software applications branded under Upland, catering to information technology, process excellence, finance, professional services, and marketing functions within organizations.

Upland's suite of software applications tackles enterprise work challenges across multiple categories, encompassing program and portfolio management, project management and collaboration, workflow automation, enterprise content management, digital engagement management, professional services automation, and financial management.

Upland Software Recent Developments

In October 2021, Upland introduced Altify Sales Reference Manager, a reference application developed exclusively for B2B sellers on the Salesforce platform. Through the Sales Reference Manager, Upland clients gain the ability to expand their selection of relevant reference accounts directly within Salesforce, leading to improved deal velocity and higher win rates.

In May 2020, Upland Software enhanced its Enterprise Sales & Marketing (ESM) Cloud, aimed at simplifying complex B2B buyer journeys, making them smarter and more connected. The Spring 2020 release elevated user simplicity, extracted valuable insights from analytics tools such as Salesforce Einstein and Tableau and offered enhanced collaboration features across the entire revenue team to boost performance.

In January 2020, Upland Software launched Upland Intelligent Capture, a solution that unified and secured end-to-end document workflow automation capabilities into a single cloud-ready solution.

Upland Software Mergers and Acquisitions (M&A) Activities

In February 2022, Upland Software unveiled its acquisition of BA-Insight, Inc., renowned for its provision of enterprise search solutions tailored to global organizations. Despite Upland's array of Knowledge Management products, each catering to distinct market needs, there was a notable absence of a solution singularly addressing the complexities of enterprise search. Although search functionality was embedded within Upland's Document Workflow products, a standalone offering expressly designed for enterprise search across diverse content sources remained absent. However, this gap has now been filled with the incorporation of BA Insight into Upland's portfolio.

In October 2021, Upland completed the acquisition of Panviva, a company specializing in knowledge management solutions, to broaden its product portfolio in this domain. Through Panviva, organizations gain the ability to centralize knowledge into a unified source, incorporating step-by-step process guidance through navigable workflows, all while ensuring compliance. This is particularly significant in industries like utilities, healthcare, and financial services, where adherence to global regulations is crucial and subject to frequent changes.

Upland Software Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Upland Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Upland Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Upland Software PowerSteering Program and Portfolio Management, Upland Software Eclipse PPM customers.

Upland Software Key Enterprise and Cloud Applications

Upland Software PowerSteering Program and Portfolio Management, Upland Software Eclipse PPM

Upland Software Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Upland Software Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Upland Software Revenues By Region, $M

Region% of Total Revenues2023 Total Revenues, $M2023 Enterprise Applications Revenues, $M2023 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Upland Software Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Upland Software Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Upland Software Customers


No. of Upland Software Customers: 10000+

No. of Upland Software Enterprise Applications Customers: 10000+

No. of Upland Software Cloud Customers: x

No. of Upland Software Cloud Subscribers: 1 million


Among Upland's extensive clientele, which includes over 10,000 organizations and over one million users, are esteemed names such as Palmetto Security Group, DJI and Associates Inc., Gordon Food Service, J D Williams & Company Limited, Paradysz/PM Digital, TODO1 Services, Toyota Material Handling Europe, Air Products, BE Aerospace, British Sugar, HAVI Global Solutions, Medtronic, Pepsi, US Department of the Treasury, PR Newswire, Ciena, Swiss Re, PPG, 1-800-FLOWERS.COM, McGraw-Hill, Jack In The Box, UK Highways Agency, Covance, Johnson Controls, Eaton, and numerous others. Organizations worldwide, including Abbott Vascular, Autodesk, Estée Lauder, Eaton, General Electric, and JDA Software, rely on the Tenrox product to fulfill their needs in the areas of Professional Services Automation (PSA) and time and expense tracking.

Upland Software Market Opportunities, M&A and Geo Expansions

In January 2021, Upland acquired Second Street, a company specializing in audience engagement solutions. Through Second Street, Upland customers gain access to a diverse catalog of 700 templates and customizable options including sweepstakes, contests, brackets, quizzes, and more, enabling them to swiftly develop compelling cross-channel, opt-in audience experiences. The outcomes include heightened audience engagement, revenue expansion, and enhanced database development.

In July 2020, Upland Software acquired Localytics, a company specializing in mobile app personalization and analytics solutions. Through Localytics, Upland's Customer Experience Management (CXM) Cloud enhances mobile experiences, personalization efforts, and real-time sentiment analysis across various digital channels, such as text, mobile apps, browsers, wallets, voice, and email. This acquisition contributes roughly $20 million in annualized revenues and is expected to have an immediate positive impact on Upland's Adjusted EBITDA per share.

Upland Software Risks and Challenges

Integrating all recent acquisitions and devising a robust Go-To-Market strategy poses a significant challenge for Upland. In response, the company made changes to its marketing executive team in February 2020, to bolster key go-to-market functions.

Jim Rudden assumed the role of Executive Vice President and Chief Marketing Officer (CMO) at Upland, while Virginia Miracle was appointed as Executive Vice President and Chief Customer Officer (CCO), accompanied by Joseph Rodriguez, who joined as Senior Vice President of Global Account Sales.

Upland Software Ecosystem, Partners, Resellers and SI

Upland Software primarily distributes its software applications through a direct sales organization, consisting of both inside sales and field sales personnel. Alongside its direct sales team, the company maintains an indirect sales organization, responsible for selling to distributors and value-added resellers.

Upland Software Cloud Infrastructure Insights

Subscribe to read more about:

  • Upland Software Public Cloud and Infrastructure (IaaS)
  • Upland Software Platform (PaaS)
  • Upland Software Application Delivery
  • Upland Software Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
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