UserTesting Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

UserTesting Strengths, Domain Expertise, and Key Differentiators

UserTesting has been at the forefront of revolutionizing experience research through its pioneering video-first, enterprise-grade Software-as-a-Service (SaaS) platform. This platform empowers organizations to gain invaluable insights by witnessing and hearing real people engage with their products, designs, apps, processes, concepts, or brands. At the core of UserTesting's platform is the ability to capture genuine, credible, and highly contextualized customer perspectives. These perspectives are sourced from targeted audiences who willingly share their thoughts, providing valuable feedback for digital, real-world, or omnichannel experiences. Utilizing advanced machine learning capabilities, the platform swiftly and efficiently analyzes these perspectives, surfacing key moments of insight. This rapid analysis at scale enables organizations to make better-informed decisions regarding customer experiences. By leveraging the power of video, UserTesting facilitates alignment and action within organizations, freeing up time and resources while accelerating the pace of decision-making in enhancing customer experiences.

UserTesting Recent Developments

On August 29, 2023, UserTesting introduced UserTesting AI, a suite of AI-driven tools aimed at empowering users to extract crucial customer insights swiftly. Among these capabilities, UserTesting unveiled its latest feature, AI Insight Summary, which harnesses the power of GPT (Generative Pre-training Transformer) technology to analyze verbal and behavioral data from multiple video sessions seamlessly. AI Insight Summary enables users to generate evidence-backed summaries of key insights with just a click, streamlining the process of synthesizing complex data. Notably, each insight generated by this feature is linked back to its respective source video and data, ensuring accuracy and reliability. This advancement underscores UserTesting's commitment to providing innovative solutions that enable businesses to enhance their products and experiences based on actionable customer feedback. Moreover, UserTesting has rolled out new product features tailored to streamline the capture of human insights across the customer journey. These enhancements include mobile camera testing templates and guides designed for various industries such as retail, entertainment, and travel. Additionally, UserTesting has integrated its product with Rally, a user research CRM platform, to further enhance the user experience and facilitate seamless data management.

UserTesting Mergers and Acquisitions (M&A) Activities

In April 2023, UserTesting merged with UserZoom, a leader in UX insights. The combined entity will operate under the UserTesting brand and will be spearheaded by Andy MacMillan, the current CEO of UserTesting, alongside a unified executive team. This merger aims to create a powerhouse in the realm of experience research, offering a comprehensive end-to-end solution to companies seeking continuous insights and direct feedback throughout their product development cycle. By integrating insights from both companies earlier in the creation process, the merged entity aims to empower businesses to make informed decisions and mitigate risks effectively. The merger follows the prior acquisitions of both UserZoom and UserTesting by Thoma Bravo, underscoring a strategic consolidation within the software investment landscape.

In 2021, UserTesting acquired Handrail, a user research platform created by UX Researchers for UX Researchers, and Teston, a European startup that provides multilingual experience testing for customer feedback, according to a statement. The acquisition of Teston will help with UserTesting’s push to expand in Europe. UserTesting also acquired two companies in 2019, UserMuse in January and Truthlab Technologies in October.

UserTesting Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying UserTesting applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of UserTesting and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified UserTesting Human Insight Platform, UserZoom UX Research Platform, EnjoyHQ Platform customers.

UserTesting Key Enterprise and Cloud Applications

UserTesting Human Insight Platform, UserZoom UX Research Platform, EnjoyHQ Platform

UserTesting Revenues, $M:

UserTesting Revenue Breakdown By Type, $M:

UserTesting Enterprise Applications Revenues By Functional Markets, $M:

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UserTesting Revenues By Region, $M

UserTesting Direct vs Indirect sales

UserTesting Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified UserTesting Customers

No. of UserTesting Customers: 3400

No. of UserTesting Enterprise Applications Customers: 3400

No. of UserTesting Cloud Customers: 3400

No. of UserTesting Cloud Subscribers: x

UserTesting has more than 3,400 customers globally in more than 45 countries.

Since its beta launch in August 2023, AI Insight Summary has garnered substantial traction, with over 800 beta customers leveraging this tool for smarter and faster insights.

UserTesting Market Opportunities, M&A and Geo Expansions

The merger between UserTesting and UserZoom represents a significant opportunity for the newly formed company to strengthen its position as a leader in the realm of experience research and insights. By combining the strengths and capabilities of both organizations, the merged entity can offer a more comprehensive and integrated solution to its customers. By combining UserTesting's expertise in video-based human insight with UserZoom's leadership in UX insights, the merged entity can provide a more holistic approach to experience research, covering various aspects of the user journey.

UserTesting partnered with Symplicit, a strategic design and digital transformation consultancy in the APAC region, to deliver CX solutions, and with Tbot Techno Systems to expand its reach in India and Singapore, offering its Human Insight Platform to organizations in these regions.

UserTesting Risks and Challenges

UserTesting has undergone significant leadership changes recently, indicating potential risks associated with stability and continuity. While the appointment of Mark Chamberlain as Chief Financial Officer brings extensive experience, the frequent turnover in executive positions, including the recent appointments of Jamie Anderson as Chief Revenue Officer and Michelle Engle as Chief Product Officer, could disrupt strategic direction and operational efficiency. These shifts might introduce uncertainty in decision-making processes and hinder the company's ability to maintain consistent growth and customer satisfaction, posing a risk to its overall performance and competitive positioning in the market.

UserTesting Ecosystem, Partners, Resellers and SI

UserTesting go-to-market model is based on a direct sales force that is optimized for the size and geography of a customer’s organization. They have also started investing in creating channel partnerships and relationships with resellers, distributors, and strategic partners to broaden our reach.

On August 30, 2023, UserTesting unveiled its latest venture, the ConnectTech program. This program marks a significant stride in UserTesting's mission to facilitate seamless integration of direct customer feedback into various stages of product development and experience design workflows. Through ConnectTech, UserTesting has forged partnerships with eight leading companies, with plans for further expansion. These partnerships aim to embed UserTesting's capabilities into the core of customers' preferred technology stacks, spanning development, design, collaboration, and digital analytics tools. By doing so, UserTesting seeks to empower builders, designers, and creators with the tools necessary to streamline their processes and enhance the quality of their products and experiences. UserTesting’s ConnectTech Program includes integrations with a range of independent software vendors including: Collaboration, design and development: Atlassian, Canva, Figma, InVision, Miro; Digital optimization and analytics: Contentsquare, Quantum Metric; Customer relationship management: Fuel Cycle.

UserTesting Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: