Volusion Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Volusion Strengths, Domain Expertise, and Key Differentiators

Volusion stands as a comprehensive ecommerce solution meticulously crafted to support entrepreneurs in the establishment and management of successful online enterprises. Since its establishment in 1999, their dedicated team, comprising developers, marketers, designers, and technical support professionals, has focused on assisting merchants in the streamlined operation and progressive expansion of their stores, irrespective of their developmental stage. With a wealth of two decades of experience, Volusion has earned a multitude of accolades and played a pivotal role in facilitating the success of over 180,000 thriving online businesses.

Volusion Recent Developments

In January 2022, Volusion introduced a new set of User Experience (UX) and User Interface (UI) enhancements to its Admin interface. These upgrades aim to deliver an improved experience for merchants in managing their stores. Emphasizing a balance between familiarity and innovation, this update enhances the overall UI by incorporating improved visual cues to ensure seamless day-to-day operations.

In January 2021, Volusion successfully emerged from Chapter 11 Bankruptcy Protection, after successfully restructuring the company’s matured debt with Main Street Capital Corporation (“Main Street”) and receiving plan confirmation from the Texas Southern District Bankruptcy Court on November 20, 2020. With a strengthened balance sheet and a renewed focus on platform enhancements, Volusion is well-positioned for long-term growth and success.

In July 2020, Volusion filed for bankruptcy after a cyber attack compromised over 6,000 of their merchants, and 239,000 custom credit card numbers were stolen. On July 27th, 2020, Volusion filed for Chapter 11 and officially entered the reorganizing and restructuring phase. The bankruptcy filing was the aftermath of a major data breach scandal from back in September 2019. Hackers attacked Volusion and stole credit card and customer information from their eCommerce, web hosting, and support platform. They also managed to upload malware onto Volusion’s Google Cloud infrastructure which siphoned payment data from customers during checkout. Approximately $1.6 million was stolen along with 239,000 credit card numbers. The loss of merchant trust, income, and market share due to the attack ultimately led to their fall from grace and subsequent bankruptcy filing.

Volusion Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Volusion applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Volusion and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Volusion Ecommerce software customers.

Volusion Key Enterprise and Cloud Applications

Volusion Ecommerce software

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Volusion Direct vs Indirect sales

Volusion Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Volusion Customers

No. of Volusion Customers: 30000

No. of Volusion Enterprise Applications Customers: 30000

No. of Volusion Cloud Customers: 30000

No. of Volusion Cloud Subscribers: x

Volusion boasts a user base of 30,000 merchants, collectively generating $37 million in sales across Volusion stores. Notable among these customers are esteemed brands such as TONI&GUY Salons and Academies, You Smell Soap, Mellow Johnny's, Teadog, HBSX, Techie Warehouse, Height Goddess, along with recognized entities like Disney, Motorola, Chicago Tribune, 3M, and numerous others.

Volusion Market Opportunities, M&A and Geo Expansions

Prior to seeking bankruptcy protection, Volusion strategically invested in the development of new platform features and capabilities, several of which are poised for market introduction later this year. The resilience of Volusion is fortified by its longstanding presence, a team of dedicated professionals, and a loyal customer base. Positioned in an opportune market at the right juncture, the company holds substantial potential for value growth in the forthcoming months and years. The recent restructuring agreements have been crafted to afford Volusion the flexibility necessary to seize these promising opportunities, ultimately benefitting all stakeholders involved.

Volusion Risks and Challenges

Following its emergence from bankruptcy, Volusion must ensure the stability of its financial position.

Volusion Ecosystem, Partners, Resellers and SI

Volusion boasts a robust network of 194 partners, consisting of 167 technology partners and 27 channel partners. Notably, HubSpot stands out as the largest among these partners, showcasing the significance of this collaboration within Volusion's partner ecosystem.

Volusion has established technology partnerships with a diverse range of companies, including NameCheap, RocketLawyer, Legalzoom, Koleimports, Kabbage, Incfile, Hober, Grasshopper, Domain.com, Doba, AccessoBe, 1800Accountant, ShipStation, Shippo, Shipping Easy, Paypal, Stripe, Yotpo, Target Bay, Fullstory, Klaviyo, Xero, Google, Facebook, Pinterest, and many others. Additionally, they have collaborated with strategic partners such as The Commerce Shop, Cart Consultant, WebFX, BrandLabs, Tango Studios, and Gembah. These partnerships aim to provide comprehensive support for migrating, designing, building, and marketing eCommerce businesses for Volusion's customers.

Volusion Cloud Infrastructure Insights

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• Volusion Public Cloud and Infrastructure (IaaS)
• Volusion Platform (PaaS)
• Volusion Application Delivery
• Volusion Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: