VTEX Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

VTEX Strengths, Domain Expertise, and Key Differentiators

In May 2019, Retail Pro International and VTEX launch integrated, agile digital commerce offering VTEX’s True Cloud Commerce. The new offering pairs comprehensive Retail Pro retail management solution for retailers who have a brick-and-mortar presence, with VTEX’s Cloud Commerce Platform for digital commerce.

VTEX Recent Developments

In September 2021, VTEX, a leading enterprise digital commerce platform, announced a strategic partnership with Amazon Web Services (AWS) to develop a direct-to-consumer (DTC) solution tailored for global consumer packaged goods (CPG) brands. This collaboration aims to leverage AWS technologies, including machine learning services like Amazon Forecast and Amazon Personalize, alongside VTEX's eCommerce capabilities, to empower CPG companies to efficiently launch and manage eCommerce sites, supported by Amazon's Multi-Channel Fulfillment (MCF) for seamless logistics and distribution operations.

VTEX launched strategic expansion throughout North America with a series of new initiatives including a corporate rebrand, exhibitions at key U.S. based industry trade shows, and a new leadership team in Miami.

VTEX Mergers and Acquisitions (M&A) Activities

In August 2021, VTEX completed the acquisition of Guava Desenvolvimento de Software Ltda., integrating its key talent into VTEX's design and software teams to enhance its capabilities and expertise.

In February 2021, VTEX, a multinational tech company specializing in end-to-end commerce solutions, announced its acquisition of Workarea, a cloud commerce platform provider based in the U.S. This strategic move strengthens VTEX's presence and commitment to the U.S. and Canadian markets, leveraging Workarea's expertise to fuel further growth. The acquisition adds significant value, with Workarea's customers contributing over $1 billion in gross merchandise volume (GMV), constituting 20% of VTEX's total GMV in the region.

In January 2019, VTEX acquired UniteU eCommerce Platform as part of the company's efforts to expand rapidly within the market. This acquisition further strengthens VTEX's presence in the region, leveraging 18 years of UniteU's experience in the US and Canadian markets, as well as working alongside native integration systems like Retail Pro and Microsoft Dynamics NAV to offer a better, more robust unified commerce solution.

VTEX Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying VTEX applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of VTEX and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified VTEX eCommerce customers.

VTEX Key Enterprise and Cloud Applications

VTEX eCommerce

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VTEX Direct vs Indirect sales

VTEX Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified VTEX Customers

No. of VTEX Customers: 2600

No. of VTEX Enterprise Applications Customers: 2600

No. of VTEX Cloud Customers: 2600

No. of VTEX Cloud Subscribers: x

Major global brands including Sony, Walmart, Whirlpool, Coca-Cola, Stanley Black & Decker, AB InBev and Nestlé, plus 2,600 active online stores in 32 countries, trust VTEX to accelerate and transform their commerce business.

VTEX Market Opportunities, M&A and Geo Expansions

In July 2021, VTEX, the enterprise digital commerce platform for premier brands and retailers, announced that it closed on July 23, 2021, its initial public offering of 21,850,000 Class A common shares consisting of 16,726,702 Class A common shares offered by VTEX (including 2,850,000 Class A common shares resulting from the exercise of the underwriters’ option to exercise the green shoe) and 5,123,298 Class A common shares offered by VTEX’s selling shareholders, pursuant to an effective registration statement on Form F-1 filed with the U.S. Securities and Exchange Commission (“SEC”) at a public offering price of $19.00 per Class A common share. The shares began trading on the New York Stock Exchange on July 21, 2021, under the symbol “VTEX.” VTEX intends to use the net proceeds from this offering for general corporate purposes, which may include investments for the development of software, products or technologies, investments in the international expansion of its operations, funding future opportunistic mergers, acquisitions, or investments in complementary businesses, and maintaining liquidity.

In April 2020, VTEX responded to strong demand from large B2C retailers and enterprise B2B brands in the US market by expanding its commerce capabilities and its US leadership team. This market expansion follows a $140 million investment by Softbank in 2019 and the recent opening of VTEX’s new US headquarters in Manhattan. This investment is driven by the increased interest and demand for modern and flexible commerce technology from enterprises like Stanley Black & Decker and Motorola.

With VTEX, customers can get Faster implementation 30% Boost in organic traffic 54% Increase in conversion rates.In 2017, the company launched their US and European operations with the opening of offices in Miami, London and Madrid, growing the VTEX global presence to 14 offices in 30 countries.

VTEX Risks and Challenges

Sometimes there may be a breakdown in communications between VTEX and the partner. There are active security resources, with automatic retries, but there may also be human error, such as the partner updating the platform without updating the integration with VTEX.

VTEX Ecosystem, Partners, Resellers and SI

The company has invested deeply in its partnership program, which has enabled them to build and cultivate relationships across a variety of industry-specific partners who specialize in a wide array of areas. With over 1,000 partners worldwide ranging from implementation agencies (SIS) to payment gateways and marketplaces, VTEX is immensely proud to offer the advantages of this ecosystem to all of its customers.

VTEX signed a strategic partnership with Adyen that will support the reach of e-commerce businesses as they expand into the global market. Adyen, known worldwide as the leading payments technology company facilitating global commerce, adds additional versatility to the already powerful VTEX name as they continue to offer better services in the international commerce market. PayMee, payment technology platform and VTEX signed a partnership for offering solutions aimed at e-commerce companies.

VTEX Cloud Infrastructure Insights

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• VTEX Public Cloud and Infrastructure (IaaS)
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• VTEX Application Delivery
• VTEX Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: