Xoxoday Strengths, Domain Expertise, and Key Differentiators
Xoxoday provides technology infrastructure to enable businesses to automate rewards, incentives & payouts processes across the value chain. Xoxoday offers three products, Plum, Empuls, and Compass.
Xoxoday Recent Developments
In May 2023, Xoxoday, a rewards and incentives platform, has forged a strategic partnership with Workato, the enterprise automation and integration platform. This collaboration aims to enhance Xoxoday's capabilities in creating hyper-personalized, automated employee and customer rewards and recognition programs by leveraging Workato's iPaaS capabilities for seamless integration with various enterprise systems, fostering a more streamlined and integrated customer experience.
In April 2022, Empuls launched its Employee Discounts feature as a part of its Perks and Benefits platform. This feature is available as an add-on with the Empuls engagement platform. Employee Perks and Discounts allow organizations to promote financial wellbeing through exclusive discounts for people's planned and unplanned, monthly and annual expenses.
Xoxoday Mergers and Acquisitions (M&A) Activities
In March 2022, Giift a provider of loyalty management solutions around the globe has acquired a majority interest in Xoxoday, an India-based fintech disruptor in the rewards, incentives, and payout space. Giift's investment will enable Xoxoday to fuel the next stage of growth in international markets and upgrade its technology infrastructure. Giift and Xoxoday's strategy is to advance its technology leadership, increase market penetration, and create the undisputed global standard for loyalty platform technology.
In October 2021, Xoxoday acquired the Planetworx Technologies start-up team, comprising Girish Vishwanath C, Ranganathan Srinivasan, Amarnath Bapu, and Amit Mitra. Planetworx Technologies, incorporated in 2016, graduated from select industry accelerator programs like Airbus's Bizlab program, CISCO Launchpad, and Pitney Bowes. Its audience intelligence platform Trapyz provides brands and marketers with AI-driven insights to understand real-world consumer journeys better and has some marquee clients in the Media and Consumer space.
Xoxoday Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Xoxoday applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Xoxoday and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Xoxoday Plum, Xoxoday Empuls, Xoxoday Compass customers.
Xoxoday Overview
#17 Bhagyalaxmi Square, 2nd Floor, 18th Cross Road, HSR Layout, Sector 3
Bengaluru, x, 560102, India
91 80 6565 6000
https://www.xoxoday.com/
Ownership: - x
Number of Employees: 450
Functional Markets: Collaboration, CRM, HCM, SPM,
Key Verticals: Automotive, Banking and Financial Services, Consumer Packaged Goods, K12, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Manufacturing, Professional Services,
Xoxoday Key Enterprise and Cloud Applications
Xoxoday Plum, Xoxoday Empuls, Xoxoday Compass
Xoxoday Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Xoxoday Revenue Breakdown By Type, $M:
Xoxoday Enterprise Applications Revenues By Functional Markets, $M:
Xoxoday Enterprise Applications Revenues By Verticals, $M:
Xoxoday Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Xoxoday Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Xoxoday Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Xoxoday Customers
No. of Xoxoday Customers: 2000
No. of Xoxoday Enterprise Applications Customers: 2000
No. of Xoxoday Cloud Customers: x
No. of Xoxoday Cloud Subscribers: 2.5 Million
Xoxoday works with more than 2000 clients across 10+ countries and over 2.5 million users.
Xoxoday Market Opportunities, M&A and Geo Expansions
In December 2021, Xoxoday Plum Rewards and Incentives offering was recognised as a spotlight solution on SAP Store. Originally published on SAP Store in 2019, Xoxoday Plum's status as a spotlight solution was awarded based on its strong performance and customer support. Integrated with SAP SuccessFactors Compensation, the Xoxoday Plum solution helps businesses that use SAP technologies create a gratifying rewards redemption experience to engage and delight their employees. It also helps them gain immediate value and ROI from investments in SAP solutions.
In February 2022, Empuls by Xoxoday integrated with Microsoft Teams. Empuls, the all-in-one employee engagement platform, enables a holistic approach to employee engagement. Empuls helps leaders make data-driven informed decisions on employee engagement activities, identify areas of improvement, and build the right kind of cultural engagement within the organization. With this integration, all the features of Empuls are available within Teams. In the last year, many organizations using Teams have leveraged Empuls to connect, align, empower, and motivate their employees.
In July 2021, Xoxoday featured Empuls, an all-in-one solution for employee engagement, in the Amazon Web Services (AWS) Activate Console Exclusive Offers program. This means that startups building on AWS can now access customized, discounted offers of Empuls through the AWS Activate Console.
Xoxoday Risks and Challenges
Because of many established and emerging competitors in the broad market of Employee Recognition and Rewards Management software, Xoxoday has to invest more in its future development.
Xoxoday Ecosystem, Partners, Resellers and SI
Headquartered in Bengaluru, Xoxoday is a 450+ strong team with four global offices in San Francisco, Dublin, Singapore, New Delhi.
Xoxoday Cloud Infrastructure Insights
Subscribe to read more about:
- Xoxoday Public Cloud and Infrastructure (IaaS)
- Xoxoday Platform (PaaS)
- Xoxoday Application Delivery
- Xoxoday Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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