Zapier Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Zapier Strengths, Domain Expertise, and Key Differentiators

Zapier is widely recognized as a provider of automation solutions, proficiently enabling the streamlined automation of workflows and data transfer across an extensive array of over 6,000 applications. The platform functions as an effective mediator between web applications, facilitating the seamless utilization of web APIs. This not only improves worker productivity by automating repetitive tasks but also plays a pivotal role in essential business processes such as lead management. With an intuitive interface allowing users to configure workflow rules, Zapier efficiently coordinates the flow of data among diverse tools and online services that might otherwise lack communication capabilities.

Zapier Recent Developments

In October 2022, Zapier unveiled a set of innovative features through its Early Access program. These additions include the introduction of Zapier Tables and Interfaces, aimed at expanding the capabilities of the company's automation service. Zapier Tables serves as a robust database service, empowering users to centrally store and manage their data. Concurrently, Zapier Interfaces offers a user-friendly interface builder, allowing users to engage with existing Zapier workflows in a more intuitive and efficient manner. Together, these new tools are set to elevate the flexibility and functionality of Zapier's automation platform, granting users an enhanced level of control and customization over their workflows.

Zapier Mergers and Acquisitions (M&A) Activities

In March 2021, Zapier achieved a milestone by acquiring Makerpad, a no-code education service and community. This acquisition marked Zapier's first-ever in its corporate history. The noteworthy growth and expansion exhibited by both companies in recent quarters add significance to this strategic merger, underscoring its auspicious impact on the landscape of software technology.

Zapier Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Zapier applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Zapier and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Zapier Automation Platform customers.

Zapier Key Enterprise and Cloud Applications

Zapier Automation Platform

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Zapier Direct vs Indirect sales

Zapier Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Zapier Customers

No. of Zapier Customers: 2.2 million

No. of Zapier Enterprise Applications Customers: x

No. of Zapier Cloud Customers: x

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Zapier takes pride in its robust client portfolio, comprising over 2.2 million businesses that entrust the platform for the automation of their mission-critical workflows. Notably, 69% of the Fortune 1000 have adopted Zapier, marking a substantial milestone that underscores the company's unwavering commitment to delivering premier automation solutions to a diverse array of industries.

Within this distinguished clientele are prominent organizations including Typeform, Outbrain, Airtable, Pipedrive, HackerOne, Vocal, Unspun, Halo Cars, and numerous other esteemed entities. This clientele reflects Zapier's recognized efficacy in providing tailored automation solutions, solidifying its position as a preferred choice for organizations seeking excellence in workflow automation across various sectors.

Zapier Market Opportunities, M&A and Geo Expansions

In 2021, Zapier reached a noteworthy annualized recurring revenue milestone of $140 million. Notably, in January of the same year, Zapier's shareholder base expanded as Sequoia and Steadfast Financial acquired shares, valuing the company at $5 billion, with these shares purchased from some of its initial investors. It is worth highlighting that Zapier, since its establishment in 2012, has opted not to utilize any venture capital funding, instead raising a modest sum of $1.3 million.

Zapier Risks and Challenges

In July 2022, Zapier successfully concluded its rebranding initiative, a process initiated in late 2021. The decision to undergo a rebranding effort carries inherent risks, especially in preserving customer familiarity with an established brand. Zapier, having built a decade-long legacy of brand recognition, was notably identified by its distinctive asterisk logo and signature orange color scheme.

Zapier Ecosystem, Partners, Resellers and SI

Operating in 40 countries worldwide, Zapier is backed by a team of over 800 committed individuals with a shared mission to transform the approach to task execution. Their goal is to democratize automation, aiming to establish a more efficient and productive global landscape where the benefits of automation are accessible to everyone.

Zapier Cloud Infrastructure Insights

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• Zapier Public Cloud and Infrastructure (IaaS)
• Zapier Platform (PaaS)
• Zapier Application Delivery
• Zapier Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: