Zuora Strengths, Domain Expertise, and Key Differentiators
Zuora offers a subscription management platform hosted in the cloud, empowering companies across diverse industries to effectively initiate, oversee, and evolve into subscription-based enterprises.
Operating as a central repository for subscription businesses, its cloud-based platform is tailored for dynamic, recurring subscription models. Serving as an intelligent hub for subscription management, it automates and orchestrates the complete lifecycle from subscription orders to revenue, ensuring a smooth integration across billing and revenue recognition processes.
Zuora Recent Developments
In October 2023, Zuora introduced the Extension Studio, designed to simplify the process of extending Zuora to accommodate unique and evolving business needs. Featuring drag-and-drop capabilities, Zuora's Extension Studio empowers administrators to swiftly configure distinct use cases and modify monetization processes within the Zuora platform.
Furthermore in October of the same year, Zuora enhanced Zuora for Consumption by introducing a built-in Mediation Engine. This augmentation fortifies Zuora for Consumption, offering a comprehensive solution for scaling consumption-based offerings. The platform assists companies in pricing with various models, metering raw usage events across diverse devices and services, providing customers with near-real-time consumption information, and is specifically designed to facilitate revenue recognition for consumption-based models.
In June 2023, Zuora unveiled Zephr as the world's inaugural Subscriber-Led Growth engine during Subscribed Live. Following its successful implementation for over 70 clients in the Media and Digital Publishing sector, including Forbes, McClatchy, and NewsCorp, the recent announcement marks an extension of Zephr's support for Subscriber-Led Growth across diverse industries like SaaS, Gaming, Fitness, Hospitality, and more. Introducing the Dynamic Offers module in Zephr, Product and Growth teams now possess the capability to dynamically craft offers tailored to each subscriber, ensuring the continual delivery of value.
Zuora Mergers and Acquisitions (M&A) Activities
In September 2023, Zuora successfully concluded the acquisition of Zephr, a subscription experience platform widely adopted by global digital publishing and media enterprises. Through the incorporation of Zephr's features, Zuora aims to empower companies within the media industry and other sectors to cultivate and monetize their subscriber relationships. This includes gaining a deeper understanding of subscriber behaviors, experimenting with suitable digital offerings, and optimizing overall digital experiences.
Salesforce's CEO, Benioff, has an undisclosed initial investment valued at over $40 million, establishing him as one of Zuora's top 10 shareholders, holding 2.7% of the total shares.
Zuora went public on the New York Stock Exchange (NYSE: ZUO) in April 2018.
In May 2017, Zuora acquired Leeyo Software, a provider of revenue recognition automation solutions. This addition brought Leeyo RevPro, a cloud-based, enterprise-grade ASC 606 and IFRS 15 compliant revenue recognition solution, into Zuora's order-to-cash product portfolio.
Zuora Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Zuora applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Zuora and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Zuora Billing, Zuora Revenue, Zuora Collect, Zuora CPQ, Zephr, customers.
Zuora Overview
101 Redwood Shores Parkway
Redwood City, CA, 94065, United States
1 888-976-9056
https://www.zuora.com/
Ownership: - NYSE: ZUO
Number of Employees: 1549
Functional Markets: Analytics and BI, CRM, ERP Financial, ERP Services and Operations, SPM,
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Zuora Key Enterprise and Cloud Applications
Zuora Billing, Zuora Revenue, Zuora Collect, Zuora CPQ, Zephr,
Zuora Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Zuora Revenue Breakdown By Type, $M:
Zuora Enterprise Applications Revenues By Functional Markets, $M:
Zuora Enterprise Applications Revenues By Verticals, $M:
Zuora Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Zuora Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Zuora Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Zuora Customers
No. of Zuora Customers: 1000
No. of Zuora Enterprise Applications Customers: 1000
No. of Zuora Cloud Customers: 1000
No. of Zuora Cloud Subscribers: x
Zuora caters to over 1,000 global companies, such as Box, Ford, Penske Media Corporation, Schneider Electric, Siemens, Xplornet, and Zoom. With its headquarters in Silicon Valley, Zuora maintains a global presence through offices in the U.S., EMEA, and APAC regions.
Zuora Market Opportunities, M&A and Geo Expansions
In October 2023, Zuora introduced a fresh capability within Zephr called Subscriber IQ. This feature aids Product and Growth teams in extracting valuable insights about subscribers by offering a connected view alongside industry benchmarks, fostering enhanced conversion and retention. Through Zephr, companies spanning various industries, including Media, SaaS, Gaming, Fitness, and Hospitality, can identify opportunities to amplify customer lifetime value.
Furthermore, in October 2023, Zuora launched the Integration Hub as an addition to the Zuora Platform, streamlining the process for technical teams to effortlessly configure and manage over 60 pre-built connectors to CRM, CPQ, ERP, payment gateways, and other systems. The Integration Hub offers a unified space for drag-and-drop integration, significantly decreasing the time required to go live with modern billing and revenue systems. This facilitates businesses in adapting with increased speed and simplicity.
In January 2023, Zuora unveiled purpose-built solutions for consumption-based billing and revenue recognition. These additions to Zuora's suite now deliver a complete end-to-end solution for billing and revenue recognition tailored to consumption-based pricing. This comprehensive offering empowers companies to seamlessly navigate the entire quote-to-cash process and revenue accounting. By integrating billing and revenue recognition functionalities, Zuora provides companies with the distinct advantage of swiftly entering the market with flexible consumption models, all while ensuring adherence to ASC 606 and IFRS 15 standards for revenue recognition.
Zuora Risks and Challenges
The continuous impact of the COVID-19 pandemic, along with other potential pandemics, natural disasters, or catastrophic events, poses a significant threat to the companies' business, financial stability, operational outcomes, and cash flows. Should the company struggle to attract new customers and effectively expand sales to existing customers, there is a risk of slower-than-anticipated revenue growth and adverse effects on their business. Given the historical pattern of net losses and the expectation of ongoing losses in the near- and mid-term future, achieving or sustaining profitability remains uncertain. The company's capacity to enhance revenues and establish profitability hinges, in part, on its ability to expand the direct sales force and enhance productivity.
Despite enjoying an initial advantage as a first-mover, Zuora now contends with a plethora of competitors offering similar subscription management applications.
Zuora Ecosystem, Partners, Resellers and SI
In November 2023, Zuora, a modern business monetization suite, extended its collaboration with Avalara, a cloud-based tax compliance automation provider for organizations of all sizes. This extension enables Zuora customers to utilize Avalara E-Invoicing and Live Reporting services.
In October 2023, Zuora collaborated with Sovos, a worldwide provider of compliance technology solutions and services, to assist global businesses in fulfilling eInvoicing mandates.
Through this partnership, Zuora presents a seamlessly integrated, automated eInvoicing solution directly compatible with its recurring billing system. Additionally, this collaboration grants Zuora entry into the Sovos Certified Compliance Program, enabling transaction management platform providers to incorporate Sovos' top-tier eInvoicing compliance portfolio through certified integrations.
Zuora's main office is situated in Redwood City, CA, and it maintains satellite offices across North America, Europe, and the Asia Pacific.
The company boasts an extensive worldwide network of partners, including but not limited to Salesforce, NetSuite, Tata Consultancy Services, Cloudware, Frontera, Capgemini, Deloitte, Xactly, Flexera Software, Dell Boomi, Avalara, Apple Pay, GoCardless, PayPal, Chase, WorldPay, PwC, and many others.
Zuora Cloud Infrastructure Insights
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- Zuora Public Cloud and Infrastructure (IaaS)
- Zuora Platform (PaaS)
- Zuora Application Delivery
- Zuora Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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