8×8 Among Cloud Top 500

675 Creekside Way

Campbell, CA, 95008, United States

1 408-727-1885



8×8 Strengths, Domain Expertise, and Key Differentiators

8x8 offers a scalable cloud communications platform comprising voice, chat, team collaboration, contact center, and analytics for businesses of all sizes across the globe. The key attributes of the 8x8 solution include:

-Intelligent Communication and Collaboration within a Single Integrated Software Platform. They believe that integrated communications and collaboration drives more efficient employee and customer engagement and greater business productivity. 8x8 are unique among their competitors in that they own the core technology and manage the platform behind all of their services (voice, call center and collaboration). 8x8 believe having control over their entire platform enables them to deliver a more unified and seamless experience for their customers across all aspects of the service — from the user interface to the technical support experience. In addition, 8x8's Sameroom technology helps its customers tear down information silos by providing interoperability among multiple third-party collaboration tools.

-Big Data Analytics and Artificial Intelligence. 8x8 have developed a suite of web-based analytics tools to help customers make informed decisions based on underlying communications data associated with 8x8 services and supported devices. They continue to make strategic investments in Artificial Intelligence (AI) and Machine Learning (ML) to develop new capabilities and features for our customers such as context-rich customer engagements, intelligent call routing and faster first-call resolution.

-Global Reach. 8x8's Global Reach initiative refers to its global strategy to provide enterprise-grade quality of service, reliability, security and support for our multinational customers. Their platform utilizes intelligent geo-routing technology, and leverages 15 data centers across seven dispersed regions - United States, Canada, United Kingdom, Continental Europe, Asia, South America, and Australia - to provide consistently high call quality to customers worldwide.

-Integration with Third-Party Business Applications. 8x8 software uses a combination of open application program interfaces (APIs) and pre-built integrations to retrieve contextually relevant data from and to enhance the functionality of, customers' third-party applications, including Salesforce, Microsoft Dynamics, Google, NetSuite, Zendesk, Oracle Sales Cloud, Bullhorn, and Hubspot.

-Intuitive User Experience. Its web, desktop and mobile interfaces act as the communications portal for all 8x8 services and provide customers with a familiar and consistent user experience across all endpoints.

-Rapid Deployment. Business agility in the global, modern economy is a competitive necessity, and 8x8 embrace the notion that communication services should be deployable as quickly as possible.

-8x8 services can generally be provisioned in minutes from web-based administrative tools. 8x8 has automated their provisioning, billing and other systems to provide greater speed and flexibility in deployment for its customers. To ensure consistency and quality across its products and customer base, 8x8 have developed a standard, yet flexible, deployment methodology that we refer to as Elite Touch. 8x8 applies this systematic approach to all of their deployments, regardless of size or complexity.

-Committed Service Quality over the Public Internet. 8x8 currently offers its qualifying enterprise customers an "end-to-end" service level agreement (SLA), with meaningful uptime and voice quality commitments, backed by service credits and a no-penalty early termination right for the customer under specified conditions.

-Emphasis on Security and Compliance. 8x8 have invested heavily in achieving compliance with various industry standards and they believe they have created a top-down culture of security and compliance, including a commitment to secure architecture and development.

8×8 Recent Developments

In October 2021, 8x8 launched new 8x8 XCaaS enhancements, including advanced enterprise features to optimize the moderation, performance monitoring, and participant engagement of large meetings, expanded global reach, and additional customer engagement features. 8x8 XCaaS includes integrated cloud contact center, voice, team chat, video meetings, and CPaaS APIs and embeddable apps capabilities in a single-vendor solution.

In June 2020, 8x8 launched the 8x8 Open Communications Platform, a portfolio of work-from-anywhere enterprise communications. 8x8 uniquely brings together the essential elements required in an enterprise communications platform, combining voice, team chat, meetings, and contact centers solutions fueled by shared intelligent communications services like AI-driven expert routing and predictive analytics.

In November 2018, 8x8 more precisely its subsidiary in the UK, made a partnership with Workair, a cloud provider in Ireland. Workair brings enterprise-grade solutions to businesses of all sizes, across sectors including retail and manufacturing. The partnership will enable Workair to meet the demand for cloud communications solutions across Ireland with 8x8 X Series.

8×8 Mergers and Acquisitions (M&A) Activities

In July 2019, 8x8 acquired Wavecell Pte.Ltd., a Singapore-based global Communications Platform-as-a-Service (CPaaS) provider, for approximately USD $125 million in cash and stock. The acquisition provides 8x8 with an established technology platform and high-growth revenue business to pursue CPaaS globally and represents a natural expansion of 8x8’s cloud business from Unified Communications-as-a-Service (UCaaS), Contact Center-as-a-Service (CCaaS), and Video into the CPaaS market.

8×8 Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying 8×8 applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of 8×8 and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified 8x8 XCaaS Platform customers.

8×8 Key Enterprise and Cloud Applications

8x8 XCaaS Platform

8×8 Revenues, $M:

Type/Year20192020YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

8×8 Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

8×8 Revenues By Region, $M

Region% of Total Revenues2020 Total Revenues, $M2020 Enterprise Applications Revenues, $M2020 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

8×8 Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

8×8 Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified 8x8 Customers

No. of 8×8 Customers: 58000

No. of 8×8 Enterprise Applications Customers: x

No. of 8×8 Cloud Customers: x

No. of 8×8 Cloud Subscribers: x

8x8 is the trusted provider of secure and reliable cloud-based unified communications and contact center solutions to more than 58,000 companies in 150 countries

Among 8x8 customers are: Abode Services, Affiliated Physicians Logo, AHI Corporate Housing, Allstate Idaho Falls, AllState Santa Clara, Aon Hewitt, Apigee, Appian, Array, Artco Group, AssuredPartners, and many others.

8×8 Market Opportunities, M&A and Geo Expansions

The 8x8 Voice for Microsoft Teams solution saw a rapid growth, surpassing more than 100,000 business users globally. 8x8 Voice for Microsoft Teams presents a significant market opportunity for 8x8 to help empower and accelerate business growth and drive revenue. The 8x8 direct routing solution provides organizations adopting Teams with enterprise-grade global telephony and other capabilities, further extending the Teams experience to enhance employee and customer experience. 8x8 also enhanced 8x8 Voice for Microsoft Teams with call recordings and presence sync.

In May 2020, 8x8 unveiled that 8x8 X Series and 8x8 Contact Center are generally available in Canada through direct sales and channel partners. Canadian businesses can fully benefit from 8x8’s integrated voice, video, chat, contact center, and enterprise APIs solutions that are built on an open, modern cloud technology platform.

In April 2020, 8x8 unveiled new enhancements to the 8x8 Referral Program that make it easier and faster for individuals to successfully refer 8x8 X Series cloud communications and 8x8 Contact Center solutions to a business or organization.

The company's 8x8 X Series integrated UC and contact center license plans help businesses and their end users more easily and holistically consume capabilities across the new, modern cloud communications platform. The company's continually enhanced portfolio and streamlined go-to-market strategy have expanded its addressable market encompass the more sophisticated communications and contact center needs of mid-market and enterprise environments.

The tight integration of UCaaS and CCaaS on one platform endows organizations with important functional intelligent enterprise engagement capabilities as well as simplified licensing and deployment. Organizations benefit from a streamlined vendor and license management, support accountability, pricing advantages, a single data set for business insights, and seamless communications in the greater organization.

Furthermore, customers that invest in 8x8 solutions gain time-to-market advantages, compared to similarly positioned solutions in the market. Overall, with its uniquely comprehensive 8x8 X Series plans, 8x8 helps companies move to the cloud and easily subscribe to a broad communications portfolio spanning telephony, team messaging, contact center, mobility, and multi-media conferencing, thus earning the provider a prominent position in the CCaaS and UCaaS market.

8x8 and Aryaka, the global SD-WAN provider are entering a strategic partnership that will improve the performance and reliability of business-critical cloud unified communications. This will enable global mid-market and enterprise companies to enhance business communications, collaboration and customer engagement for their employees, customers and partners around the world.

In May 2015 8x8 acquired privately held UK-based DXI Ltd., a cloud-based contact center solutions vendor for $26 million in cash and stock.

In June 2015 8x8 acquired assets of the privately held Delray Beach, Florida based Quality Software Corp. (QSC) as well as two affiliated companies.

In October 2018, 8x8 acquired the Jitsi open source video communications technology and its highly skilled team of open source video technology experts. The Jitsi technology further extends 8x8’s cloud technology platform and adds to the company’s video collaboration capabilities. 8x8 acquired Jitsi’s technology and engineering team from leading enterprise software company Atlassian.

The same month, 8x8 has launched Team Messaging solution, creating the industry’s most comprehensive cloud-based communications application, with voice, video, collaboration, and contact center capabilities and Virtual Office Editions, a new suite of products revolutionizes the business communications industry by unifying cloud telephony, collaboration tools, web conferencing and contact center solutions with a best-in-breed data analytics platform. This launch represents the most recent outcome of years of both innovation and strategic acquisition by 8x8 aimed at the development of products and solutions that help customers dramatically improve the way they communicate internally and externally.

8×8 Risks and Challenges

To solve the increasing problem of data breach and other security threats as well as to unify all communications and collaboration tools to improve employee efficiency, businesses need to embrace open cloud communications.

8×8 Ecosystem, Partners, Resellers and SI

In May 2020, 8x8 partnered with Virgin Media Business, one of the UK’s largest business data network providers and suppliers of business communications solutions to more than 50,000 UK businesses.

In April 2020, 8x8 and Comstar Technologies, a full-service Technology Firm, unveiled an enhanced strategic value-added reseller (VAR) channel partnership in which Comstar is offering 8x8 cloud communications, video collaboration and contact center solutions through its nationwide footprint of direct and indirect sales channels.

Under the partnership, Virgin Media Business and 8x8 will work together to configure and rollout integrated cloud services and provide 24/7 support for customers.

8x8 partners with 15 strategic master agents, and more than 800 active partners include top solutions providers, IT consultants, resellers, systems integrators and agents.

8×8 Cloud Infrastructure Insights

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  • 8×8 Public Cloud and Infrastructure (IaaS)
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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

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