Act-On Software Among Cloud Top 500

121 SW Morrison St #1600

Portland, OR, 97204, United States

1 877-530-1555


Act-On Software Strengths, Domain Expertise, and Key Differentiators

Act-On provides a cloud-based integrated marketing automation platform that enables businesses to effectively nurture and acquire customers, build loyalty, and expand their relationships with these customers.

The platform offers an easy-to-use, highly intuitive user interface; and a comprehensive, feature-rich solution set that addresses the needs of marketers across the pre- and post-sales experience. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; inbound tools for advanced SEO, Google AdWord tracking and blog integration.

Act-On boasts an "active contact" pricing model, wherein customers are charged only for the buyers they're actively engaging in a campaign rather than their entire database size. The platform also offers native integrations with all major CRM systems (such as Salesforce, Sugar, Dynamics) at no additional cost.

Act-On's feature-rich dashboard offers users a comprehensive lead management suite, with numerous integration options for lead generation, content management, virtual event solutions, and business intelligence (BI), along with bi-directional sync with leading CRMs and connectors for social media solutions. Recent innovations within the product have included streamlined tools for reporting and analytics (easily exportable data via Engagement Insights), along with optimized email send times, made possible by artificial intelligence (AI) and machine learning elements (part of many AI-based features Act-On plans to add to its product in the next year).

Act-On Software Recent Developments

In April 2021, Act-On Software launched SMS automated marketing to allow marketers to send “in-the-moment” messaging and create data-driven, automated SMS campaigns. Built directly into Act-On’s platform, the solution far surpasses other competitive offerings of SMS “bolt-ons” and empowers marketers to leverage SMS as a fully integrated, primary marketing automation channel. With the ability to build SMS automated campaigns ahead of time or send direct SMS messaging on the fly, Act-On users can now leverage the power of direct and personalized mobile engagement to improve the experience for their customers.

In October 2020, Act-On Software, growth marketing platform, launched the Automated Journey Builder, a powerful user experience (UX) built by and for marketers to map out simple and highly complex customer journeys in minutes.

In May 2019, Act-On Software launched Adaptive Web, it's AI-based inbound marketing software that makes content recommendations to an end-user in real-time. The Act-On offering is intended to engage web visitors with relevant content without the direct aid of a marketer.

Act-On Software Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Act-On Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Act-On Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Act-On customers.

Act-On Software Overview

Ownership: - Technology Crossover Ventures, Norwest Venture Partners, Trinity Ventures, U.S. Venture Partners, Voyager Capital, Stanford University

Number of Employees: 200

Functional Markets: CRM,

Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Insurance, Life Sciences, Manufacturing, Non Profit, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilites,

Act-On Software Key Enterprise and Cloud Applications


Act-On Software Revenues, $M:

Type/Year20192020YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Act-On Software Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Act-On Software Revenues By Region, $M

Region% of Total Revenues2020 Total Revenues, $M2020 Enterprise Applications Revenues, $M2020 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Act-On Software Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Act-On Software Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Act-On Software Customers

No. of Act-On Software Customers: 4000

No. of Act-On Software Enterprise Applications Customers: 4000

No. of Act-On Software Cloud Customers: 4000

No. of Act-On Software Cloud Subscribers: 100000

More than 4000 businesses worldwide - from a range of industries, including business services, financial services, manufacturing, and healthcare - currently rely on Act-On to deliver personalized experiences across the buyer's journey. This includes names like PGA of America, the Dallas Mavericks, SixFlags, Wonderlic, and Pivot Interiors.

Act-On is strengthening its offerings in the manufacturing and distribution industry as customers see unprecedented success after implementing its marketing automation solution. Customers like Allegis, ProLabs, American Roller Company, Convena Distribution, and JoyRide Coffee have recently joined many other manufacturing and distribution companies that maximize their marketing and sales practices with Act-On. The Act-On platform enables customers to increase product leads, improve conversions to sales, drive repeat business from existing clients, align sales and marketing systems, and generate quantifiable ROI on marketing activities. To best maximize results, Act-On now provides customized strategic guidance for manufacturing marketers to help ensure success from Day One.

From February 2018, Lone Beacon is leveraging Act-On’s technology to connect all digital marketing channels and aggregate the comprehensive marketing data. They developed custom reporting systems that help financial advisors gain insight into the high-quality leads generated by Lone Beacon’s integrated e-mail marketing, social media marketing, and radio and television broadcast campaigns.

In 2018, Act-On Software had new customized strategic guidance to complement the financial services-specific product features released in 2018. This additional focus is a result of banking, credit union, and wealth management customers’ seeing massive success in 2018 after implementing Act-On’s platform to accelerate their digital growth strategies. With financial marketers top of mind, Act-On has invested in product features and multimedia resources to help them adopt modern marketing practices and develop effective strategies. This includes industry-specific templates for landing pages, forms, and emails, as well as partnerships with respected industry, thought leaders. In addition, financial industry-specific agencies such as Lone Beacon, a full-service marketing firm dedicated to assisting independent financial advisors, have joined the likes of Freedom Finance, Black Knight, Inc., Tower Federal Credit Union, and RSA Insurance in leveraging Act-On’s platform.

Act-On Software Market Opportunities, M&A and Geo Expansions

In March 2021, Act-On Software received $20 million of growth financing from existing investors U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voyager Capital, founder Raghu Raghavan and new investor, Beedie Capital. The funding, which is comprised of equity and debt, will drive customer and revenue growth through product innovations and expansion of the company’s go-to-market activities.

In March 2019, Act-On unveiled its new Marketing as a Service solution that uniquely solves today's biggest marketing challenges by bridging the gap between technology and strategy execution, Act-On Accelerate.

Act-On Accelerate was born of listening to and working with thousands of customers over the years resulting in a comprehensive solution designed by marketers for marketers. It combines industry-leading marketing automation platform with critical implementation services (such as in-depth training on the platform, key integrations, and email deliverability) and premier customer support, along with customized Accelerators.

For its EMEA client base, Act-On has invested in data centers in Ireland and Germany - hosted through the Amazon Web Services (AWS) Europe infrastructure region, and enabling not just superior data privacy and management, but also local sending for EU vendors, to better ensure compliance.

Act-On Software Risks and Challenges

Sustaining its growth through OEM and channel expansion moves will shape future of Act-On. In 2018, Act-On appointed Kate Johnson as the company`s new CEO, Nina Church-Adams as senior vice president of marketing, Phil Sims as chief technology officer, Chris Masino as chief revenue officer and Kevin Williams as senior vice president of customer success.

Act-On Software Ecosystem, Partners, Resellers and SI

In October 2018, Synolia, a specialist agency in Customer Relationship Management and E-commerce, partnered with Act-On. Through this partnership, Act-On and Synolia aim to reinforce the solution’s distribution on the French market, to companies wishing to better target and stimulate their audiences in order to strengthen their relationships with customers.

Act-On Software Cloud Infrastructure Insights

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  • Act-On Software Public Cloud and Infrastructure (IaaS)
  • Act-On Software Platform (PaaS)
  • Act-On Software Application Delivery
  • Act-On Software Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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