Act-On Software Among Cloud Top 500

121 SW Morrison St #1600

Portland, OR, 97204, USA

+1 503-530-1555

List of Verified Act-On Software Customers

Act-On Software Recent Developments

In September 2017, Act-On Software launched a new product and support bundle designed to complement Sugar and help sales and marketing orchestrate smarter customer engagements. Act-On for Sugar includes a native CRM Integration and access to Engagement Insights for real-time analytics and reporting, coupled with premier support to help Sugar users get the most out of their marketing automation investment.

Act-On Software Overview

Ownership: - Technology Crossover Ventures, Norwest Venture Partners, Trinity Ventures, U.S. Venture Partners, Voyager Capital, Stanford University

Employees: 300

Functional Market: Customer Relationship Management,

Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilities,

Act-On Software Key Enterprise & Cloud Applications


SCORES Analysis

Act-On Software Strengths

Act-On provides a cloud-based integrated marketing automation platform that enables businesses to effectively nurture and acquire customers, build loyalty, and expand their relationships with these customers. The platform offers an easy-to-use, highly intuitive user interface; and a comprehensive, feature-rich solution set that addresses the needs of marketers across the pre- and post-sales experience. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; inbound tools for advanced SEO, Google AdWord tracking and blog integration. Specific strengths include - - Competitive pricing. Act-On boasts an "active contact" pricing model, wherein customers are charged only for the buyers they're actively engaging in a campaign rather than their entire database size. The platform also offers native integrations with all major CRM systems (such as Salesforce, Sugar, Dynamics) at no additional cost. - Extensive functionality. Act-On's feature-rich dashboard offers users a comprehensive lead management suite, with numerous integration options for lead generation, content management, virtual event solutions, and business intelligence (BI), along with bi-directional sync with leading CRMs and connectors for social media solutions. Recent innovations within the product have included streamlined tools for reporting and analytics (easily exportable data via Engagement Insights), along with optimized email send times, made possible by artificial intelligence (AI) and machine learning elements (part of a number of AI-based features Act-On plans to add to its product in the next year). - Award-winning customer support. A robust online training environment (Act-On University), knowledge base, and community; phone support availability (24x5 or 24x7) via a team of technical support professionals and marketing success specialists.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Act-On Software Revenues, $M:

Type/Year 2016 2017 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Act-On Software Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Act-On Software Revenues By Region, $M

Region % of Total Revenues 2017 Total Revenues, $M 2017 Enterprise Applications Revenues, $M 2017 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Act-On Software Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Act-On Software Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Act-On Software Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Act-On Software Risks

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  • Ability to handle internal and external risk and challenges

Act-On Software Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Act-On Software Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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