AdRoll

972 Mission Street

San Francisco, CA, 94103, USA

+1 877-723-7655

https://www.adroll.com/

232

Recent Developments

Ad retargeting firm extends to email marketing with SendRoll.

AdRoll Key Enterprise & Cloud Applications

Web Retargeting, Retargeting on Facebook, Retargeting on Twitter, CRM Data Onboarding, Mobile Retargeting, Dynamic creative, Prospecting - Beta

SCORES Analysis

AdRoll Strengths

AdRoll is a retargeting specialty firm that lets marketers use their own consumer data profiles to deliver ads across such platforms. With a 97% customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX, Twitter and Facebook Exchange on both desktop and mobile. AdRoll's SaaS platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, and innovative tools that personalize ad campaigns based on a visitor's shopping behavior.

 

In May 2015, AdRoll deployed a new version of BidIQTM, its dynamic bidding algorithm, across all of its advertisers' campaigns. This version, code-named Beethoven, uses proprietary machine learning technology to factor in attributes such as viewability and predicted impression-level ROI to drive increased performance for advertisers.

 

In development since 2014, Beethoven has driven a 37 percent increase in ad viewability, according to the Media Rating Council (MRC) accredited verification firms, significantly beating industry averages. Platform click-through-rates (CTR) have also increased 46 percent over the same time period.

Subscribe to read more about AdRoll

  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

AdRoll Revenues, $M:

Type/Year20112012201320142015YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

AdRoll Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

AdRoll Revenues By Region, $M

Region% of Total Revenues2015 Total Revenues, $M2015 Enterprise Applications Revenues, $M2015 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

AdRoll 2015 Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

AdRoll Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database


Subscribe to read more about AdRoll

  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

AdRoll Opportunities

Subscribe to read more about AdRoll

  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

AdRoll Risks

Subscribe to read more about AdRoll

  • Ability to handle internal and external risk and challenges

AdRoll Ecosystem

Subscribe to read more about AdRoll

  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

AdRoll Cloud Infrastructure Insights

Subscribe to read more about AdRoll

  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).




For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/
https://www.appsruntheworld.com/offerings

FAQ

https://www.appsruntheworld.com/FAQ

Copyright © 2016, APPS RUN THE WORLD