AdRoll Strengths, Domain Expertise, and Key Differentiators
AdRoll levels the playing field for ambitious direct-to-consumer (D2C) brands. More than just ads, the AdRoll Growth Marketing Platform includes email marketing, AI-driven product recommendations, and cross-channel measurement. The all-in-one platform serves as mission control for marketers—unifying their data, channels, and measurement—so they can reach the right customers with the right messages at the right times.
AdRoll Recent Developments
In April 2020, Unveils a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service subscription pricing, including the company’s first free marketing offering. New additions to the AdRoll platform include:
Enhanced email capabilities that allow marketers to reach the right customers at the right time. New tools include opt-in email capture, triggered and on-demand email sends, drag-and-drop email builders, and insight into visitor activity including exit intent, scroll time, and time spent on the page.
AI driven-product recommendations that work across a brand’s ads, email, and online store experience. These recommendations work behind the scenes to ensure content is dynamic and personalized across all channels – and power key initiatives, like shopping-cart recovery, to help complete the customer journey.
Cross-channel measurement that enables marketers to know which channels are most effective by tracking cross-channel performance all in one place. By providing deep insights into how campaigns are performing across channels, marketers get a single view into their entire marketing mix and can allocate budget to what drives the best results.
With AdRoll’s platform, D2C brands get access to powerful marketing technology typically reserved for large teams, big budgets and internal expertise. AdRoll’s data and machine learning (ML) capabilities are available for all brands of all sizes and can scale with their business. Instead of relying on rule-based systems as some other growth marketing platforms do, AdRoll’s ML makes smart recommendations to marketers and can automate repetitive actions allowing customers to reach the right customers at the right time martech.
AdRoll Mergers and Acquisitions (M&A) Activities
"In November 2018, AdRoll acquires Growlabs, a two-year-old startup with a comprehensive B2B database and suite of lead generation and outbound sales automation technologies. The acquisition of Growlabs will bolster AdRoll Group’s identity graph and data capabilities to strengthen B2B offerings.
Launched in February 2018, RollWorks, a business unit of AdRoll Group, is focused on providing B2B marketers with account-based marketing (ABM) solutions from account discovery through engagement and measurement. With Growlabs’ vital B2B database, the company will amplify offerings with the RollWorks business unit."
AdRoll Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying AdRoll applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of AdRoll and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified AdRoll Growth Marketing Platform, NextRoll, RollWorks customers.
Ownership: - x
Number of Employees: 500
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K358, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
AdRoll Key Enterprise and Cloud Applications
AdRoll Growth Marketing Platform, NextRoll, RollWorks
AdRoll Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
AdRoll Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
AdRoll Enterprise Applications Revenues By Functional Markets, $M:
AdRoll Enterprise Applications Revenues By Verticals, $M:
AdRoll Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
AdRoll Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
AdRoll Customers - Breakdown by Geo, Size, Vertical and Product
No. of AdRoll Customers: 37000
No. of AdRoll Enterprise Applications Customers: 37000
No. of AdRoll Cloud Customers: 37000
No. of AdRoll Cloud Subscribers: 1 million
"Over 37,000 customers in more than 100 countries trust AdRoll so they have a 97% customer retention rate.
AdRoll customers are TinderPoint, SSE Airtricity, Selekar Digital Marketing, Obility, Results.com, Zendesk, Obility, TradeGecko, Teamwork.com, Virool, Singlehop, Nitro, Tableau Software, New Relic, Udemy, Michigan State University, Trek, Venture Factory, USA Today, Unity, UBM, O2, Rx Smart Gear, Kiehl's, Alex and Ani, The Garden Gates, Rock Creek, Chubbies, Briliant Earth, ArcticSpas, Vistaprint, OnePiece, Beginning Boutique, Benefit San Francisco, Bustedtees, Visit Myrtle Beach, Preferred Hotels&Resorts, Namu Travel Group, and others."
AdRoll Market Opportunities, M&A and Geo Expansions
"In February 2021, NextRoll declared Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging the company's deep roots in data and machine learning to drive adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers.
At the beginning of 2018, AdRoll unveiled a new division, RollWorks, in response to the growing demands of B2B marketers. The introduction of RollWorks responds to the specific needs of B2B businesses to better align their resources with sales and deliver results that impact revenue. As part of the AdRoll Group, RollWorks draws on more than 10 years of performance marketing experience, proprietary ad retargeting development, and prospecting expertise. Unlike other solutions that target B2B prospects based on IP address, the RollWorks platform allows marketers to put personalized, relevant messages in front of high-value prospects, wherever they are online, throughout the marketing and sales process."
At the beginning of 2018, AdRoll unveiled a new division, RollWorks, in response to the growing demands of B2B marketers. The introduction of RollWorks responds to the specific needs of B2B businesses to better align their resources with sales and deliver results that impact revenue. As part of the AdRoll Group, RollWorks draws on more than 10 years of performance marketing experience, proprietary ad retargeting development, and prospecting expertise. Unlike other solutions that target B2B prospects based on IP address, the RollWorks platform allows marketers to put personalized, relevant messages in front of high-value prospects, wherever they are online, throughout the marketing and sales process.
AdRoll Risks and Challenges
Migrating to the mobile world and delivering valuable metrics after re-targeting will be keys to AdRoll's long-term successes in a highly-fragmented media buying world.
AdRoll Ecosystem, Partners, Resellers and SI
AdRoll partners are Facebook Exchange, Google, OpenX Market, Right Media, Appnexus, 3dCart, Miva Merchant, Volusion, Shopify, Designpax, Canned Banners, Shipwire, 20DollarBanners, and others.
AdRoll Cloud Infrastructure Insights
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- AdRoll Public Cloud and Infrastructure (IaaS)
- AdRoll Platform (PaaS)
- AdRoll Application Delivery
- AdRoll Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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