Alteryx Strengths, Domain Expertise, and Key Differentiators
Alteryx is a self-service data analytics company. Alteryx provides analysts with the unique ability to easily prep, blend and analyze all of their data using a repeatable workflow, then deploy and share analytics at scale for deeper insights in hours, not weeks.
Alteryx Recent Developments
In June 2020, Alteryx unveiled new product innovations that deliver the ease-of-use, including Alteryx Analytics Hub, a new product to extend the power and value of the Alteryx APA Platform, and Alteryx Intelligence Suite, a new predictive modeling add-on for Alteryx Designer. Both offerings help fuel rapid digital transformation by delivering on the promise of APA, transforming how businesses leverage their data assets, optimize their processes, and upskill talent in a unified, human-centered platform.
In May 2020, Alteryx unveiled its enhanced analytic process automation (APA) platform, which unifies analytics, data science and business process automation in one, end-to-end platform. By bringing data, processes, and people together in a converged approach, the Alteryx APA Platform enables high-impact business outcomes and rapid upskilling of people across the organization. Designed to put automation in the hands of all data workers—from line-of-business users to skilled analysts and data scientists—the human-centered platform transforms how businesses leverage their data assets, optimize their processes, and upskill human talent to generate workforce efficiencies, top-line growth and optimize costs.
In August 2018, Alteryx launched the newest version of the Alteryx analytics platform (2018.3). The release introduces new features that greatly enhance how users prepare, analyze, share and collaborate on data across the organization, now amplified with the newest innovation: Visualytics.
Earlier in March, Alteryx launched Alteryx Promote, a component of the Alteryx Analytics platform that allows both data scientists and citizen data scientists to deploy predictive models directly into business applications through an API, and then manage and monitor performance over time. It is the result of the company's acquisition of Yhat, a Brooklyn-based data science company.
Alteryx Mergers and Acquisitions (M&A) Activities
In October 2021, Alteryx, Inc., the Analytics Automation company, announced that it has acquired Silicon Valley-based Lore IO, a no-code AI-enabled data modeling platform that rapidly deploys analytics that adapt easily within a changing business environment. The acquisition of Lore IO provides Alteryx with the talent and technical know-how to leverage cloud-native, elastic compute within Alteryx Designer Cloud and Alteryx Machine Learning, allowing customers to analyze large datasets for actionable self-service insights
In the same month, Alteryx acquired Hyper Anna, a cloud platform for generating artificial intelligence (AI)-driven automated insights from data. Hyper Anna is a Sydney, Australia-based company that enables anyone, regardless of technical background, to access AI-driven insights. The acquisition of Hyper Anna will allow Alteryx to automate the end-to-end analytic pipeline from data sources to AI-driven insights
In June 2017, Alteryx acquired Yhat a data science software company headquartered in Brooklyn, New York. Yhat was founded in 2013 to develop software tools to help trained data scientists, as well as ‘layman’ end-users, turn data into insights.
Alteryx Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Alteryx applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Alteryx and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Alteryx, customers.
Alteryx Overview
Ownership: - NYSE: AYX
Number of Employees: 1515
Functional Markets: Analytics and BI, SPM, PaaS,
Key Verticals: Banking and Financial Services, Communication, Real Estate, Consumer Packaged Goods, Distribution, K464, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Alteryx Key Enterprise and Cloud Applications
Alteryx,
Alteryx Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Alteryx Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Alteryx Enterprise Applications Revenues By Functional Markets, $M:
Alteryx Enterprise Applications Revenues By Verticals, $M:
Alteryx Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Alteryx Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Alteryx Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Alteryx Customers
No. of Alteryx Customers: 7000
No. of Alteryx Enterprise Applications Customers: 7000
No. of Alteryx Cloud Customers: x
No. of Alteryx Cloud Subscribers: x
Alteryx has 7000 customers in more than 90 countries around the world. They include many of the world's largest and best-known brands, including Audi, Experian, McDonald's, Unilever, Vodafone, Netflix, and many others.
Alteryx added 271 net new customers in the second quarter of 2020.
Alteryx Market Opportunities, M&A and Geo Expansions
Alteryx operations outside the United States include sales offices in Australia, Canada, France, Germany, Japan, Singapore, the United Arab Emirates and the United Kingdom, and a research and development center in Ukraine and the Czech Republic.
In March 2019, Thomson Reuters, the world’s leading provider of news and information-based tools for professionals and Alteryx unveiled a strategic partnership aimed at helping tax technologists solve the challenges in tax preparation reporting and analysis.
In February 2018, Alteryx completed the acquisition of master distributor, Alteryx ANZ in Sydney, Australia.
In June 2017, Alteryx acquired Yhat a data science software company headquartered in Brooklyn, New York. Yhat was founded in 2013 to develop software tools to help trained data scientists, as well as ‘layman’ end-users, turn data into insights. In January the same year, Alteryx acquired Semanta which has operations in the Czech Republic and Ukraine.
Within the broader big data and analytics software market, Alteryx's solutions address the business intelligence and analytic tools, analytic data integration and spatial information analysis markets, which collectively represented approximately $19 billion in 2016 and are expected to grow to approximately $29 billion in 2021.
Alteryx Risks and Challenges
Future revenue growth and their ability to achieve and maintain profitability are dependent upon the ability to continue landing new customers and expanding the adoption of their platform by additional users within their organizations. A key focus of sales and marketing efforts is to continue creating market awareness about the benefits of their platform.
Alteryx Ecosystem, Partners, Resellers and SI
In February 2020, Alteryx unveiled a five-year strategic relationship with PwC U.S., which includes the designation of the firm as a “Global Elite Partner.” This relationship supports PwC’s $3 billion investment in advancing digital transformation within its own workforce, for its clients and communities, through the firm’s “New world. New skills.” commitment. The Alteryx data science, analytics, and process automation platform combined with PwC’s consulting, digital experience, and market reach, puts the two companies at the forefront of accelerating digital transformation for major organizations.
In November 2019, Arizona State University and Alteryx partnered to accelerate Smart City program development in the Phoenix Metro area via advanced analytic solutions.
Alteryx sells its platform through direct sales organization and indirect channel partners internationally. Among Alteryx’s Partners are Tableau, Microsoft, Qlick, Cloudera, Experian, Marketo, and many others.
Besides employees in the USA, the company also has employees working in Canada, the Czech Republic, France, Germany, Singapore, and the United Kingdom.
Alteryx Cloud Infrastructure Insights
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- Alteryx Public Cloud and Infrastructure (IaaS)
- Alteryx Platform (PaaS)
- Alteryx Application Delivery
- Alteryx Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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