Anteriad Among Cloud Top 500

2 International Drive

Rye Brook, NY, 10573, United States

1 914-368-1000


Anteriad Strengths, Domain Expertise, and Key Differentiators

Anteriad is a provider of multi-channel B2B database products and services solutions. With 20+ years of experience in data management, privacy, and cleanliness, Anteriad power B2B providers, platforms, and programs with actionable behavioral data and insights. Anteriad brings together the teams, technology, data, and relationships of MeritB2B and True Influence — two leaders in B2B marketing — into one integrated company.

Anteriad Marketing Cloud is a digital marketing solution that brings B2B demand generation and programmatic advertising campaigns into one integrated, real-time management platform powered by business contact data and purchase intent. It allows for cross-channel marketing to drive sales, providing higher engagement across all marketing channels as well as the ability to personalize buyer journeys, optimize tactics, and gain near real-time analytics and insights for integrated marketing campaigns.

Anteriad Recent Developments

Anteriad increased annual revenue in 2020 by 33 percent from 2019.

Anteriad Mergers and Acquisitions (M&A) Activities

In November 2021, Anteriad acquired True Influence. Anteriad represents the combination of MeritB2B, recently acquired True Influence, and several earlier strategic acquisitions in the B2B market.

Anteriad Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Anteriad applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Anteriad and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Anteriad Marketing Cloud customers.

Anteriad Key Enterprise and Cloud Applications

Anteriad Marketing Cloud

Anteriad Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Anteriad Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Anteriad Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Anteriad Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Anteriad Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Anteriad Customers

No. of Anteriad Customers: 1000

No. of Anteriad Enterprise Applications Customers: x

No. of Anteriad Cloud Customers: x

No. of Anteriad Cloud Subscribers: x

Anteriad has more than 1000 customers. Among its customers are Gigamon, Live Earth, Lenovo, Infinite Electronics, and many others. Anteriad added 80 new customers in 2020.

Anteriad Market Opportunities, M&A and Geo Expansions

In November 2020, Anteriad acquired 180byTwo, an Account-Based Marketing Technology, and Audience Solutions Company in Clearwater, FL. With this acquisition, Anteriad expanded and enhances its digital and account-based marketing offerings. 180byTwo’s technology in advanced processing, identity resolution, and machine learning/AI allows Anteriad to provide its clients with a more intelligent, end-to-end Account-Based Marketing platform.

In October 2021, Anteriad partnered with Audiencerate, an identity hub based in Europe. The partnership enables Anteriad customers that use the company’s 180byTwo audience solutions to execute programmatic advertising campaigns against EU-based B2B audiences in a way that is streamlined with their current US operations. Audiencerate enables EU-based B2B audiences to be pushed through major programmatic exchanges including DV360 and AdForm, expanding the reach of Anteriad’s programmatic offering across the EU.

Anteriad Risks and Challenges

The combination and synchronization of the newly acquired company could be a challenge for Anteriad's leadership.

Anteriad Ecosystem, Partners, Resellers and SI

Anteriad has different partnership agreements with Oracle, theTradeDesk, LiveRamp, snowflake, Roku, xandr, eyeota, VIANT, Magnite, neustar, Adobe, Salesforce, and many others.

Anteriad Cloud Infrastructure Insights

Subscribe to read more about:

  • Anteriad Public Cloud and Infrastructure (IaaS)
  • Anteriad Platform (PaaS)
  • Anteriad Application Delivery
  • Anteriad Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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